The document provides guidance on creating a business plan focused on real estate. It stresses establishing goals, creating a timeline, and monitoring progress. It also recommends determining income sources and expenses, including commission structure, marketing costs, and overhead. Marketing tools suggested include a 4x5 postcard campaign targeting different areas over 5 months. The overall message is that an agent needs a solid business plan to succeed in real estate without "2 strikes against them."
No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...
2013 Business Planning and Beyond
1. Focused on Real Estate!
Marki Lemons-Ryhal
ABR, ABRM, ADPR, CNE, CRB, CRS, green, SFR , & MBA
2. Focused on Real Estate!
Whether Specializing In Seller Agency,
Buyer Agency Or Working With Both
… Without A Solid “Business Plan”
You Are Stepping Up To The Plate With
2 Strikes Against You.
4. Establish Your Goals
Focused on Real Estate!
Decide What You Want
Create A Time Frame For Your Goal
Set A Target For When To Start & When To
Accomplish Your Goal
Create Activities To Keep You On Track
Monitor Your Progress In A Quantifiable
Way
7. Focused on Real Estate!
Goals Plans
•Goals Can Come •Plans Are Calculated
Out Of Thin Air
•Goal Focus On •Plans Focus On Business …
Income … How Income, Expenses & Activities
Much Volume, Etc.
8. Focused on Real Estate!
Work SMARTer, not harder.
S – Specific
M – Measurable
A – Action Oriented
R – Realistic
T – Time Bound
15. Focused on Real Estate!
Income Expenses
Income Expenses
• Commission Structure • Transactional Expenses
• What You Charge • Personal Marketing
• What You Earn Expenses
• Average Home Price • Annual Overhead
• Mix Of Business
• Desired Income
16. (A) Set Your Annual Goal:
=$___________
(B) Monthly Earnings Goal:
(A) Divided by 12
(a) Average Sales Price per Transaction:
=$___________ =$___________
(b) Average Commission (co-op) per
Transaction: ________%
(C) Number of Units You Must Close per Month to
Make Your Income Quota: (c) Dollars Earned per Transaction:
(B) / (e) (a) X (b)
=$___________
=___________
(d) Agent Split per Transaction:
=________%
(e) Your Take Home Pay per Transaction:
(c) X (d)
=$___________
20. Focused on Real Estate!
•4x5 Campaign, 4 mailers once per month for 5 months, mailed the
same week of each month to four different farm areas
•Bridging online and offline marketing through custom direct mail
•Best to use just one card design that you use consistently
•Order Postcard on Friday for Monday or Tuesday delivery
21. Focused on Real Estate!
June
July
August
Sept
Oct
Total
Zipcode
Week #1
60605
Week #2
60615
Week #3
60616
Week #4
60653