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Das Modell zur Destinationsloyalität      nach Yoon und Uysal                          Managerial ImplicationsFreizeitsozi...
Das Modell nach Yoon und UysalAuswirkungen von Motivation und               Melanie Leu   Managerial ImplicationsZufrieden...
Das Modell nach Yoon und Uysal• beschreibt die Entstehung von Destinationsloyalität• vier Komponenten      – Push Motivato...
Push Motivatoren                                              • innere Motive                                             ...
Push Motivatoren                                              • führen zum Reisebedürfnis der                             ...
Pull Motivatoren                                              • äußere Motive                                             ...
Pull Motivatoren                                              • betreffen das Angebot der                                 ...
Push und Pull Motivatoren                                              • Identifikation der Push und Pull                 ...
Reisezufriedenheit                                              • beeinflusst durch Push und                              ...
Reisezufriedenheit                                              • Befragungen/Messungen sollen                            ...
Destinationsloyalität                                              • ist Ziel jeder Destination                           ...
Destinationsloyalität                                              • wird auch direkt von Push                            ...
Zusammenfassung• Information über einzelne Komponenten durch  Befragungen• Kenntnis der Push & Pull Faktoren der Gäste ist...
Vielen Dank für Ihre                      Aufmerksamkeit!             Ich freue mich darauf, dass Sie mich                ...
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Das Modell zur Destinationsloyalität nach Yoon und Uysal

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Das Modell zur Destinationsloyalität nach Yoon und Uysal

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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Das Modell zur Destinationsloyalität nach Yoon und Uysal

  1. 1. Das Modell zur Destinationsloyalität nach Yoon und Uysal Managerial ImplicationsFreizeitsoziologie und –psychologie Melanie Leu MasterstudiumMai 2010 Matrikelnr. 0910478017 „Entrepreneurship & Tourismus“
  2. 2. Das Modell nach Yoon und UysalAuswirkungen von Motivation und Melanie Leu Managerial ImplicationsZufriedenstellung auf Destinationsloyalität 0910487017 Folie 2 von 14
  3. 3. Das Modell nach Yoon und Uysal• beschreibt die Entstehung von Destinationsloyalität• vier Komponenten – Push Motivatoren – Pull Motivatoren – Reisezufriedenheit – Destinationsloyalität• Komponenten bauen aufeinander aufAuswirkungen von Motivation und Melanie Leu Managerial ImplicationsZufriedenstellung auf Destinationsloyalität 0910487017 Folie 3 von 14
  4. 4. Push Motivatoren • innere Motive • kommen von einem inneren Verlangen/Bedürfnis der Gäste • ausgelöst von Mangelsituation am derzeitigen Aufenthaltsort • Gäste sind motiviert durch Flucht vor Alltag • können nur geweckt, nicht beeinflusst werdenAuswirkungen von Motivation und Melanie Leu Managerial ImplicationsZufriedenstellung auf Destinationsloyalität 0910487017 Folie 4 von 14
  5. 5. Push Motivatoren • führen zum Reisebedürfnis der Gäste • Beispiele Nord Zypern: – Entspannung – (Familien-)Zusammengehörigkeit – Sicherheit – SpaßAuswirkungen von Motivation und Melanie Leu Managerial ImplicationsZufriedenstellung auf Destinationsloyalität 0910487017 Folie 5 von 14
  6. 6. Pull Motivatoren • äußere Motive • ziehen die Gäste an, aber müssen sie überzeugen • bedingen die Auswahl des ReisezielesAuswirkungen von Motivation und Melanie Leu Managerial ImplicationsZufriedenstellung auf Destinationsloyalität 0910487017 Folie 6 von 14
  7. 7. Pull Motivatoren • betreffen das Angebot der Destination und sollten ständig beachtet werden • Beispiele Nord Zypern: – Größe – Wetter – Sauberkeit – Shopping – Nachtleben – lokale KücheAuswirkungen von Motivation und Melanie Leu Managerial ImplicationsZufriedenstellung auf Destinationsloyalität 0910487017 Folie 7 von 14
  8. 8. Push und Pull Motivatoren • Identifikation der Push und Pull Motivatoren der Gäste in der Destination • beispielsweise mittels Fragebogen/Umfragen • Reaktion auf die identifizierten Motivatoren zB durch: – schnüren passender Angebote – Anpassung der KommunikationAuswirkungen von Motivation und Melanie Leu Managerial ImplicationsZufriedenstellung auf Destinationsloyalität 0910487017 Folie 8 von 14
  9. 9. Reisezufriedenheit • beeinflusst durch Push und Pull Motivatoren • Entstehung & Messung durch: – Zufriedenheit mit Ist-Situation (Perceived Performance Modell) – Gerechtigkeitsempfinden Input/Output (Equitiy Theorie) – Vergleich Erwartung zu Erfahrung (C/D Paradigma) – Vergleich Normen mit erlebtem (Norm Theorie)Auswirkungen von Motivation und Melanie Leu Managerial ImplicationsZufriedenstellung auf Destinationsloyalität 0910487017 Folie 9 von 14
  10. 10. Reisezufriedenheit • Befragungen/Messungen sollen – auch verlorene und nicht-Kunden einschließen – Auf unterschiedlichen Dimensionen stattfinden • Zufriedenheit ist Indikator für Performance der Destination • Erhöhung/Förderung ua. durch – Qualitätssicherung – BeschwerdemanagementAuswirkungen von Motivation und Melanie Leu Managerial ImplicationsZufriedenstellung auf Destinationsloyalität 0910487017 Folie 10 von 14
  11. 11. Destinationsloyalität • ist Ziel jeder Destination • treue Kunden zu halten ist um ein Fünffaches billiger als neue zu gewinnen (Kenzelmann 2008) • entsteht ua. durch: – zufriedene/begeisterte Gäste – Wechselbarrieren – After-Sales Marketing MaßnahmenAuswirkungen von Motivation und Melanie Leu Managerial ImplicationsZufriedenstellung auf Destinationsloyalität 0910487017 Folie 11 von 14
  12. 12. Destinationsloyalität • wird auch direkt von Push Motivatoren beeinflusst • Vertrauensverhältnis entsteht • führt zu positiver Mundpropaganda & Weiterempfehlung an Freunde & Bekannte • bringt Folgebesuche mit sichAuswirkungen von Motivation und Melanie Leu Managerial ImplicationsZufriedenstellung auf Destinationsloyalität 0910487017 Folie 12 von 14
  13. 13. Zusammenfassung• Information über einzelne Komponenten durch Befragungen• Kenntnis der Push & Pull Faktoren der Gäste ist Maßgeblich für die weiteren Komponenten des Modells• Anpassung an & Verwertung der Befragungsergebnisse um Loyalität zu erreichen• Emotionen der Gäste sind ausschlaggebend für die DestinationsloyalitätAuswirkungen von Motivation und Melanie Leu Folie 13 von 14Zufriedenstellung auf Destinationsloyalität 0910487017
  14. 14. Vielen Dank für Ihre Aufmerksamkeit! Ich freue mich darauf, dass Sie mich weiterempfehlen.Freizeitsoziologie und –psychologie Melanie Leu MasterstudiumMai 2010 Matrikelnr. 0910478017 „Entrepreneurship & Tourismus“

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