More Related Content Similar to Social Media Basics for Job Search Similar to Social Media Basics for Job Search (20) More from Social Media Performance Group More from Social Media Performance Group (12) Social Media Basics for Job Search1. Using Social Media to Stand
Out in the Crowd
Mike Ellsworth
Social Media Performance G
S i l M di P f Group
www.SocialMediaPerformanceGroup.com
2. About ME
• LinkedIn user since June 16 2003 6
16, 2003,
weeks after it debuted
• Networking online since the 80s
• 15 years at Nielsen Co.
• 6 years as IT strategy consultant
• 3.5 years at State of Minnesota
y
– Program Director of CareerOneStop
• But here as a citizen and
entrepreneur
Copyright © 2010, StratVantage Consulting, LLC. All Rights Reserved
3. Finding a Job During a
Recession
• Remember that jobs are still out there
• K
Keep networking
t ki
• Use your family network wisely
3 Connection
4. Finding a Job - Offline
• Rework your resume
– Make it keyword rich – more later on that
– Talk about what you DID, not what you were
DID
responsible for
– Always include outcomes – “grew sales
grew
to $1B”
• Post it everywhere
– I still get queries from resume postings
that are years old
4
6. I don’t think we’re only offline anymore . .
.
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7. Finding a Job - Online
• “For every 1 470 resumes there’s 1 job
For 1,470 resumes, there s
offer made and accepted”
– Richard Bolles bestselling author
Bolles, author,
What Color is Your Parachute?
• In 2008, only 12% of jobs came
from job boards
7
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8. Finding a Job - Approach
• Top Goals for Online Networking
– Create a community of contacts who can
recommend you and connect you
– Conduct research on employers
– Expand your job search to new markets
– Create a higher profile and
build your personal brand
8
9. Managing Your Online Brand
• Don’ts (rules apply for all online media)
( pp y )
• Badmouth current/previous
employer/colleagues
• M ti you’re on a j b search if your present
Mention ’ job h t
employer isn’t aware
• Write or post anything you wouldn’t want
wouldn t
o Your own family to see
o To see on a billboard
o To be published on the front page
of the Wall Street Journal
10. What Employers Look For
Online
• Background supporting job qualifications
• Demonstrated fit for culture
• Profile was creative
• Great references posted
• Professional image portrayed
• Honors/awards received and highlighted
• Demonstrated a wide range of
interests
10
11. So That’s What You Must
Provide
• Make sure all your online information:
• Demonstrates your background and
qualifications
• Demonstrates your ability to fit in
• Shows creativity
• Includes references and testimonials
• Is professional
• Highlights honors/awards
• Demonstrates wide range of
interests
11
12. How to Find a Job
Source: Jeremiah Owyang
www.web-
strategist.com/blog/category/jo
b-survey/
13. Finding a Job – People Search
• Job search is now “people search”
people search
– Name the top companies you want to work for
– Find people who are employed at those
companies
– Network with them, form a strong relationship
them
and they perform the job search for you.
Dan Schawbel, PersonalBrandingBlog.com
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14. Finding a Job – People Search
• In fact, many employers avoid posting
fact
jobs
• They search job boards and LinkedIn
instead
14
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15. What is Social Media / Social
Networking?
And Why Should You Care?
16. What Social Media Is Not
Social Media is Not:
• A Fad
• F Kids
For Kid
• About the Tools
• About the Techniques
• A Numbers Game
• A Replacement
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17. What Social Media Is
Social Media is:
• Relevant to job search
• F Everyone
For E
• About Creating Conversations
• About Strategy
• About Planning and Execution
• About Creating Relationships
• ASSupplement to Existing Techniques
l t t E i ti T h i
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19. Social Media Approach – Strategic
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20. Social Media Success Stories
Sales - Trissential and Cargill
• $12M vs. $120B
• L
Local vs. Gl b l
l Global
• Told not to waste time trying
to become a vendor
• They actually laughed at him!
y y g
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21. Social Media Success Stories
Sales - Trissential and Cargill
• Sales guy connected with Cargill
employees on LinkedIn
• Met with these contacts when there was
no opportunity in sight
t it i i ht
• One day, Cargill contacted him to meet
• 9 months of social networking produced
sales agreement with Cargill
g g
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22. Social Media Success Stories
I got my current job position thanks to
LinkedIn
LinkedIn has provided me the following benefits:
1. Using LinkedIn I have gained a straightforward access
to
t some of the brightest minds worldwide
f th b i ht t i d ld id
2. I have enjoyed great visibility, a positive reputation
and recognition of the LinkedIn community, when I have
assumed as part of my personal branding strategy a
collaborative attitude by being active in LinkedIn
Answers
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23. Social Media Success Stories
I got my current job position thanks to
LinkedIn
LinkedIn has provided me the following benefits:
5. LinkedIn has provided me the rare, but valuable
opportunity of getting in touch with professionals
t it f tti i t h ith f i l
belonging to multiple disciplines and to different cultural
contexts.
8. Being a credible and trustful networker, helping to
others to solve their problems or doubts being sincere doubts,
are important factors to build mutually beneficial
relationships
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24. Social Media Success Stories
I got my current job position thanks to
LinkedIn
LinkedIn has provided me the following benefits:
9. LinkedIn has been a fundamental resource in building
a positive reputation as a collaborative and
iti t ti ll b ti d
knowledgeable member of the networked community
and has enforced my own personal branding strategy.
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25. Social Media Success Stories
Job Research
I got my current role through LinkedIn. I was based in the
UK and was about to be offered by 2 different firms here
in Brisbane. I didn't have the opportunity to meet either
of the firms and therefore looked up people on LinkedIn
who had previously worked for one or both of the firms
firms.
I made contact with them to get references on the firms
and one of these people said his current company was
hiring and that they had a London office so I could go
and meet the UK directors and get a feel for the firm.
They turned out to be a much more suitable organisation
than the other 2 and I have no been working here for
over 15 months.
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26. Social Media Success Stories
Hiring
• I am part of talent acquisition team and hired candidates
across all levels in all geographies through networking
sites.
• I feel LinkedIn and Facebook both are very effective tool
not only for hiring as well as for business development development.
These websites play a critical role in employer branding.
We created 2 groups on LinkedIn and 1 corporate
Webpage on Facebook.
• We also engage prospective employees through these
networking sites and highlight our work culture culture,
achievements and events. It is the most economic
source for hiring.
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28. The Big 3
• We’re mostly going to talk about the
We re
Big 3 of Social Media
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29. Why Use LinkedIn?
• It’s a professional social networking site . .
It s
• For professionals
• 55 million of them
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30. Who is On LinkedIn?
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31. Who is On LinkedIn?
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32. Top LinkedIn Tips
• Ensure your personal profile is complete
and create a company profile
• Search competition customers prospects
competition, customers,
• Follow Just Joined
• Ask and Answer Questions
• Join Groups
p
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33. Ensure Profile is Complete
• Users with complete profiles are 40 times
more likely to receive opportunities
through LinkedIn
• G t recommendations
Get d ti
– Ask your customers
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34. Create Your Profile
– Current and past position – complete
– Education – complete
– Photo – just you, taken by a pro
you
– Nickname or maiden name – for search
– Summary – more on this
– Websites – all of them
– Interests – be careful
– Email addresses – all of them
– NO TYPOS!
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35. Profile Contents
• The more info the better
• Use industry-specific keywords
• U acronyms AND spell th
Use ll them out
t
– Searchability
– Keywords, keywords, keywords!
– Google your competition to find good
keywords
– Search your competition on LinkedIn
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36. Create Your Profile
• Make your profile public
– Can be found on Google!
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37. Your Professional Headline
• Pay particular attention to your
Professional Headline
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38. Top LinkedIn Tips
• Ensure your personal profile is complete
and create a company profile
• Search competition, customers
competition customers,
prospects
• F ll
Follow J t J i d
Just Joined
• Ask and Answer Questions
• Join Groups
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39. Searching on LinkedIn
• LinkedIn free account limits search
viewing to 100 results
– Search for prospects
– Search for companies
• U quotes around search
Use t d h
terms for example
“produce b
“ d buyer”, “ i president”
” “vice id t”
• Use OR to combine searches
“buyer" OR “retailer”
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40. Three Degrees of LinkedIn
1st 1 st
3 rd
2 3 rd
2 nd
3 rd
1 st
1 st
2 nd
3 rd
Peter Winer Chris Brogan
3 rd Guy Kawasaki
1 st
1st
2 nd
2 nd
3 rd
2
nd
3 rd
1 st
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44. Power Tool: Google
• LinkedIn limits searched to 100 results
• site:www.linkedin.com YOUR
KEYWORDS HERE and LOCATION
-directory Excludes company directory
• F example:
For l
• site:www.linkedin.com
developer and
Minnesota -directory
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45. Top LinkedIn Tips
• Ensure your personal profile is complete
and create a company profile
• Search competition customers prospects
competition, customers,
• Follow Just Joined
• Ask and Answer Questions
• Join Groups
p
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47
46. Follow Just Joined
– Check out the Just Joined LinkedIn section of
your Home page:
• New LinkedIn users that worked or attended the
companies and schools listed on your profile
• Click links, find people you know, and
invite them to connect
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47. Top LinkedIn Tips
• Ensure your personal profile is complete
and create a company profile
• Search competition customers prospects
competition, customers,
• Follow Just Joined
• Ask and Answer Questions
• Join Groups
p
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49
48. Ask and Answer Questions
• Ask questions
and provide
answers
• Always send Q’s
to 200 contacts
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49. Ask Questions
• I asked a
question
• Within 2 hours,
the link
th li k was i
in
the top 10
results on
lt
Google
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2010,
50. Top LinkedIn Tips
• Ensure your personal profile is complete
and create a company profile
• Search competition customers prospects
competition, customers,
• Follow Just Joined
• Ask and Answer Questions
• Join Groups
p
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52
51. Finding and Joining Groups
– Enter pretty much any keyword, and you’ll find
you ll
a group
– A great way to connect to p p outside y
g y people your
3 degree network
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52. Twitter and Facebook
– They’re not for kids
They re
– Major companies are using both for:
• Recruiting
• Marketing
• Customer Service
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54. Who s
Who’s Using Twitter?
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55. Twitter Glossary
• At Reply or @reply - a reply to another user
• DM – direct message
• Failwhale – graphic that appears when Twitter is
over capacity
• Hashtags or # – marking a word as a keyword
• Retweet (or RT) – repeating another’s tweet
• Tweet – sending a Twitter message
• Tweetbacks – similar to blogging pingbacks
• Twitterverse – the Twitter community
• Tweeps – your peeps (not Twits!)
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56. How to Use Twitter – Generally
• Don’t Use the Web Site – About 70
Don t
percent use free programs for PC or
cellphone,
cellphone especially iPhones:
– TweetDeck – desktop Twitter reader
– Twhirl – desktop Twitter reader
– Twitterific – desktop Twitter reader for Mac
– Twitterfeed – feed your blog to Twitter
– Seesmic – post and follow Twitter and
Facebook
Adapted fromStratVantage Consulting, LLC. All for Twitter:
Copyright © 2010,
David Pogue’s Rules Rights Reserved
www.zudfunck.com/zudfunck/2009/03/david-pouges-rules-for-twitter.html
57. Twitter Tools
• http://twitturly.com/ = Crowd sourcing of URLs
being talked about on Twitter
• http://whoshouldifollow.com = recommendations
p
on who is Tweeting things you might be
interested in
• http://www.nambu.com/
• TweetDeck.com & Nambu = Twitter organization
software
• iTwitter = iPhone application that will allow you
to Tweet from your phone
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58. How to Use Twitter – Generally
• You Don’t Have To Read All The Tweets —
Don t
Nobody has the time to read all the tweets
from more than about 30 people — at
least, nobody with a life
• Use search.twitter.com to find messages
on certain subjects
t i bj t
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59. Update Your Status
• Update your
status to tell
everyone
what you’re
do g
doing
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60. Searching on Twitter
– Twitter recently added a
decent search to Website
– Also added Trending Topics
g p
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61. Use Hashtags
• A way to tag a word as a keyword
• Precede the word with a #
– #j b
#job
– #engineer
• Often used to group tweets during or
about events
– #smbmsp – Social Media Breakfast
• More specific than j
p just using a
g
regular keyword
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62. “Communities already exist. Instead, think about how you can
y , y
help that community do what it wants to do”
Mark Zuckerberg
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63. Why Use Facebook?
• Not just for kids any more
– The number of new members over 35 keeps
doubling
– Median age is now over 25
– Second largest single group:
35 to 44
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64. Why Use Facebook?
• Not just for kids any more
– Women over 55 remain the fastest growing
group
– Slightly more members between the ages of
45 and 65 than 13 to 17
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66. Decide How You Want to Use
Facebook
• First make a decision whether to keep
First,
Facebook social
– Some keep Facebook social and use other
networks for job seeking
– Others combine social and professional use
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67. Use Facebook Professionally
• Make sure your profile is professional
– No beer barfing pix
– Only information you want business contacts
or prospective employers to see
• Create a simple profile using minimal
graphics and widgets
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68. Use Facebook Professionally
• Post content relevant to your company job
company,
search or career
• Use Facebook email to build relationships
with your Friends
• Ch
Choose your F i d wisely
Friends i l
– Friends can see information about your other
Friends in
F i d i your P fil
Profile
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70. Update Your Status
• Update your status to tell everyone what
you’re doing
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71. Link Your Status
• Now you can link your Facebook status
with Twitter
• Everything you tweet is dumped to your status
• www.facebook.com/apps/directory.php?app_t
ype &catego y 0
ype=1&category=0
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72. Writing on Walls
• All messages are viewable by others
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74. Power Tool: Professional Profile
www.facebook.com/apps/directory.php?app_type=1&category=0#/apps/applicati
on.php?id=24265472995&ref=appd
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75. Join Networks
• Join your local network
• www.facebook.com/networks/networks.php
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76. On Beyond the Big 3
• There are thousands
of social media
networks
• Chances are good
you can find one
you’ll like
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81. Thank You!
More In Depth Training from Linked InSolutions
In-Depth
• Linked In or Left Out: Using LinkedIn and Twitter
to Find a Job – 3-hour Workshop p
• LinkedIn for Job Search Basics – 1 hour Webinar
• Using Social Media for Business – 90-minute
90 minute
Webinar
• Using Soc a Media for Recruiting – 90-minute
Us g Social ed a o ec u t g 90 ute
Webinar
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82. Thank You!
You are welcome to connect with me:
• Mike Ellsworth
• Twitter: @MikeEllsworth
• LinkedIn: www.LinkedIn.com/in/MikeEllsworth
• Facebook:
www.facebook.com/MichaelJEllsworth
• Google Mike Ellsworth and check the bottom of
the first page
• MikeEllsworth@SocialMediaPerformanceGroup com
MikeEllsworth@SocialMediaPerformanceGroup.com
• 952-373-1006 LLC. All Rights Reserved
Copyright © 2010, StratVantage Consulting,
83. Thank You!
• Linked InSolutions Facebook Page:
bit.ly/mRREZ
• Social Media for Job Search LinkedIn Group:
p
bit.ly/otzeF
• Social Media Performance Group:p
http://bit.ly/smperformance
• Linked InSolutions: www.LinkedInSolutions.com
• Mike Ellsworth’s Blog: www.FutuRANT.com
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