1. Online Business Development
for Hotel
Pornsinee Sivavetpikul
MBA2B
pssivavetpikul@gmail.com

2. The James Hotel SOHO NYC
“Bringing luxury liberated from tradition to Soho”
27 Grand St., New York, NY 10013 (Manhattan)
http://www.jameshotels.com/new-york

3. Who is the Target customer?
• The couple
The James hotel is an ideal hotel for the couple
to celebrate their anniversary. The decoration
is minimalism and modern , the ambiance is
very romantic at night.
• Family
This hotel has family suit which offer the
spacious room guests can now combine a
corner king studio and queen guestroom.
Family Suites boast a private foyer for guests to
be able to go back and forth between rooms
without having to enter the hallway allowing for
complete privacy.
• Professional
The James New York, rich with open spaces
and bathed in natural light, offers a welcome
respite from typical New York City meeting and
event space in Soho. Our modern
indoor/outdoor space combines
open, refreshing design features with the latest
technology, including state-of-the-art video
conferencing and complimentary wi-fi. In-room
private dining is also available through our
carefully selected local partners.

4. Why This hotel?
The James hotel is really
correspond with my preference
for the following reason.
First of all, Personally, I like the
hotel with the modern and
minimalism decoration, the plain
color but very chic. So this hotel is
really touched me.
Second, the services is various.
Last but not least, the location is
very fabulous. It located really in
the center of New York and the
public transportation is
accessible.

5. Where do OTAs
fit in the journey
Before the customers decide to book
a hotel, it start with their destination
at the first place. For instance, the
destination is New York City.
Next, the customer will search about
the experience in each hotel in this
city. Online Travel Agency play the
principal role in the stage of
consideration because it provide a
hotel information, customers
'experience and prices. Thus, the
customers can easily compare the
price and finally make a decision to
purchase the hotel where offer the
best deal.