3. AUDIENCE
Who were the makers of this advertisement trying to sell to?
The man who thinks Uggs are only for women
The way he is dressed
Casual not glamorous like a football superstar
Average man walking down the street
Uggs can be more acceptable to wear for men because Tom
Brady endorses them
4. SYMBOLS
Ugg logo at the right bottom parallel to the shoes
Walking down a regular street with regular clothes on
Appears to be walking in a normal neighborhood
Nice watch on his wrist
6. AUDIENCE
Target audience women from 17 to mid 40’s
In turn boyfriends and spouses would buy them for them
7. DESCRIBING THE PICTURE
Man and women sitting on a bench
They are both wearing Uggs - unisex
Looks like ordinary people, but glamorous at the same time
Masculine man with no shirt on grabbing her leg and kissing
her neck
The woman is very attractive with a lot of make up on
Shirt is above her belly button with short shorts on
Very appealing to men
Sex sells
9. AUDIENCE
Trying to capture the younger generation
First buyers will be attracted to the young girl in the photo
10. LOCATION
Young girl sitting on the beach with Uggs on
Not a normal beach outfit
She is in an exotic location with the words “California Dream”
above her
There is sand and water around her with tents in the
background as well
Something I found interesting was the two other
advertisements were in regular locations with famous looking
people, here is a young girl not famous but in an amazing
location
11. YOUNG GIRL
Soft and shiny skin
Red lipstick
Blonde hair
Long legs take over the photo
Ideal body with ideal everything
