Design thinking helps to capture audience insights, feedback, aspirations, pain points, wants, and needs. Learn how you can incorporate design thinking into all you do.
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Ready to be a Design Thinking Supa' Star?!
1. Ready to be a
Design Thinking
Supa' Star?*
MELISSA SASSI
CHIEF PENGUIN, IBM Z
@MENTORAFRIKA
*Adapted from Interaction Design Foundation & an amazing, rock
star presentation from Tyler King from IBM & King Ade from SAP
from CodeTheCurve - a UNESCO, SAP & IBM Z hackathon
4. HUMAN-CENTERED
TECHNIQUES TO HELP US
SOLVE PROBLEMS
What is
design
thinking?
It's the ability to systematically
gain access to insights. It teaches us
and others how we can learn from the
world around us. It can be applied
anywhere and everywhere! Let's go!
5. IT'S ALL THE RAGE!
Who uses
design
thinking?
Stanford | Harvard | MIT
IBM | Apple | Google
6. DESIGN THINKING IS FOR YOU! & YOU!
Designers Freelancers Founders Developers
DESIGN THINKING IS FOR EVERYONE!
7. Tell me more
about this
design thinking
thing!
Empathy is key to identifying
with our audience,
understanding their problems,
and seeing potential solutions.
Observe & Develop
Empathy
To solve any problem, we need
to identify alternative
strategies and ways of
thinking...hands-on.
Challenge your
Assumptions
To create products or solutions
for others or to work as a
team, we need to understand
others.
Understand your
Audience
20. Emphathize
with your
audience
Empathy*** Ideate TestDefine Prototype
Define
audience
needs, wants,
frustrations,
pain points.
Challenge
your
assumptions
and create &
innovative
ideas &
solutions.
Test your
solutions.
Start small
if needed.
Start
creating
solutions.
d-school method
DESIGN THINKING PROCESS
***Wait, what's empathy? It's the ability to
understand & relate to the feelings of others.
21. Design thinking is agreat way to betterunderstand problems thatour audience face.
PROBLEM UNKNOWN
Design thinking is ideal
when we do not have a
well defined problem
statement.
PROBLEM NOT
DEFINED WELL
23. Challenge
the Norm
Build a diverse and inclusive
team and talk to people from
different countries, age
groups, experience levels,
belief systems, abilities, and
learn from other.
Think outside in.
24. Who is facing the
problem?
Who
Why are they
facing the
problem?
Why
How are others
trying to solve
it?
How
PROBLEMSARE
BESTSOLVEDVIA
SYSTEMATIC
PROCESSES
25. What are the components that make up
the problem our audience faces?
These components (problems) make
up the features for us to explore
fixing.
27. Now let's experiment until we find
that golden door of answers.
Test | Learn | Iterate | Ask | Listen
28. "It's easier
to tone down a
wild idea than
to think up a
new one."
- Alex Osborn
29. Brainstorming
Session
Brainstorming is super helpful to
throw out a lot of new, unique, and
innovative ideas; however, having a
moderator to keep people on track is
essential.
Do not worry about solving the
problem or making everything connect
perfectly.
Throw out ideas that pop into your
head and see where things go.
Throw out your ideas!
32. HOW TO RUN A PROPER
BRAINSTORMING SESSION
TALK AS
A GROUP
TIME
LIMIT
START WITH
THE PROBLEM
ENCOURAGE
THE WEIRD
NO
JUDGING
SHOOT FOR
LOTS OF IDEAS
BUILD FROM
OTHERS
BE VISUAL
Don't forget to assign a note taker!
35. STORIES CAN UNLOCK
UNHIDDEN IDEAS.
Think of outlandish, wild,
weird, and different things
that would break the norm.
Be
imaginative
36. Capture
the
Synergy
Keep people on topic and
make sure even the most
reserved and introverted
team members have a safe
place to share ideas and
be involved.
FREEDOM BABY
38. Turn ideas into digital
form!
Or...go analog!
Test em' out!
See what your audience
thinks.
Ask! Ask! Ask!
NOW LET'S
PROTOTYPE!
39. TALK TO PEOPLE.
STRUT YOUR PROTOTYPE MAGIC.
Start from somewhere so you
can collect ideas from your
audience. It won't be
perfect.
Foundation
Be prepared to rapidly
iterate to incorporate
feedback from your
audience.
Don't get stuck!
Adapt
Show your audience even if
V1 sucks and you know it is
not right.
Start somewhere or you will
never get anywhere.
Show
Take ownership over changes
and avoid errors before you
launch by listening to your
audience and incorporating
their feedback.
Minimize
52. To design think, silly
WHAT ARE WE TRYING TO DO AGAIN?
Build your
team
Identify your
audience
Plan your
project
Establish a
timeline
Focus
Validate
assumptions
with real
people
Shift if
necessary
#DoTheThing
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