3. WHAT DO YOUR EXHIBITORS WANT?
Company goals
Stage in buying process
Type of interaction
Target attendees
4. Awareness/Signage Games/Contests/Awards
On the Show Floor Engagement
Environment Social Media
Content Non-Endemic
Activities and Demonstrations Technology
Showcases and Pavilions Online and Year-round
Gathering Areas
Navigation
104. Seek new buckets of money
New product categories
New budgets
Appeal to specific exhibitor needs
Targeted attendees
Greater engagement
Year-round, multi-media
CLOSING THOUGHTS