1. Developer: Respawn Entertainment
Publisher: Electronic Arts
Director: Steve Fukuda
Producer: Drew McCoy
Designer: Justin Hendry
Artist: Joel Emslie
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Genre: First-person-shooter
Platforms: Microsoft Windows
Xbox 360
Xbox One
TITANFALL
Titanfall is a 2014 first-person shooter
multiplayer video game developed by
Respawn Entertainment and published by
Electronic Arts exclusively for Microsoft
Windows, Xbox 360, and Xbox One. The game
was released for Windows and Xbox One on
March 11, 2014, with an Xbox 360 release to
follow in April. Respawn was formed in 2010
by the co-founders of Infinity Ward, the
development studio behind Call of Duty:
Modern Warfare 2. The company announced
Titanfall as their debut game at Microsoft's E3
2013 press conference.
GAMEPLAY
Players fight either on foot as free-running
"Pilots" or inside agile mech-style walkers
called "Titans" to complete team-based
objectives on a derelict and war-torn
planet as either the Interstellar
Manufacturing Corporation (IMC) or the
Militia. The game is online multiplayer-
only, but adds single-player elements such
as plot, character dialogue, and non-player
characters (NPCs). Bit-tech reported the
game to have 15 maps, 33 weapons, and
splitscreen support for the online
multiplayer, though the developer had
previously denied the latter. Respawn
founder Vince Zampella described the
game as bringing "scale, verticality, and
story" to first-person shooter multiplayer
gaming.
DEVELOPMENT
Following Call of Duty: Modern Warfare 2's
release, Activision fired Infinity Ward co-
founders Jason West and Vince Zampella in
March 2010 for "breaches of contract and
insubordination". Their departure resulted in
a series of lawsuits and a staff exodus. Later
that year, West and Zampella founded a
game development company, Respawn
Entertainment, with many of the former
Infinity Ward staff. Pre-production began in
2011, and the game was originally planned
for existing consoles. The idea for the game
did not come easily, and the team arrived at
its multiplayer-only and human-mech focus
after much internal debate. Respawn artist
Joel Emslie recalled starting with a human-
sized suit as a "second skin", which the
designers grew in size.
As Respawn didn't have the necessary
computers, the artists resorted to kitbashing
and model making[23]—Emslie prototyped by
putting a figurine inside a plastic model kit.
Project influences include Blade Runner, Star
Wars, Abrams Battle Tank, and Masamune
Shirow of Ghost in the Shell. At E3 2011,
Electronic Arts Labels president Frank Gibeau
revealed that Respawn's first project was a
science fiction shooter published by Electronic
Arts. Two project leads left the company to
begin their own studio in mid-2012, and West
retired in March 2013.

2. Promotion for the game can be located on many different platforms such as the internet,
Xbox or Television. Toys are released such as the K’nex Titan figure below to further spread
the viewing of this product as a whole. Advertisement for the game are located on various
websites, preferably gaming sites or websites that link to the gaming genre. Xbox release a
bundle where you can purchase both the Xbox One and the game Titanfall. This gives any
audience that has interest in the Xbox now have a chance to view the game and create word
of mouth as well as spreading purchases of the game not only to fans of Titanfall but fans of
the Xbox One.
The promotion of this game has been focused in an area to get most gamers on the
Microsoft/ Xbox fan base to play or be interested in Titanfall but at the same time gaining a
wider audience by creating spin off products such as toys, energy drinks, and also co-
advertising along with other companies or brands to broaden the view of this game.
Promotion

3. The games price ranges from which platform the buyer chooses to purchase it.
PC: £44.99
XBOX 360: £54.99 COLLECTORS EDITION: £249.99
XBOX ONE: £54.99
The price ranges due to the detail and/ or graphics in the platforms they are compatible with. As a
newly released game it has an average price, but also released is a collectors edition which
includes a manual containing artwork from the game, posters, certificates and large model as well
as the game. In my opinion this seems slightly over priced as a special edition but i can see how it
attacks other gamers and builds a fan base by including collectibles and rare artwork for the buyers.
Price

4. Place
Titanfall is available to buy in most games stores and online stores, these include www.titanfall.com
www.origin.com GameStop, Game and many others. It can be easily found across the globe from its
release date on March 14th 2014 for Xbox One.
Titanfall was released on Xbox One and Windows PC (via Origin) in North America on March 11, 2014,
in Europe and Australia on the 13th, and in the United Kingdom and New Zealand on the 14th. The
delayed Xbox 360 release developed by Bluepoint Games is scheduled for release in North America on
April 8, 2014, and in Europe on April 11, 2014.

5. Product
Crafted by one of the co-creators of Call of Duty and other key developers behind the Call of Duty
franchise, Titanfall is among the most highly anticipated games of 2014, having been shrouded in
mystery for nearly three years. The visionaries at Respawn have drawn inspiration from their proven
experience in first-person action gaming, and are building on that pedigree by taking a new
approach to game design and creating an all-new universe with Titanfall.
“ A BRAVE NEW VISION OF THE FUTURE OF MULTIPLAYER GAMES. “ - GAME INFORMER