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Gamification: non solo divertimento ma anche apprendimento e partecipazione

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Slide dell'approfondimento sul tema Gamification che ho presentato durante l'evento Enzima Creativo http://www.federpubblicitaravenna.it/enzima-creativo/ che si è svolto a Ravenna il 15 Maggio 2014

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Gamification: non solo divertimento ma anche apprendimento e partecipazione

  1. 1. http://it.linkedin.com/in/mauriziomelandri/ maurizio@mogastudio.it #enzimacreativo@m3lojoy NON SOLO DIVERTIMENTO, MA ANCHE APPRENDIMENTO E PARTECIPAZIONE GAMIFICATION Ravenna 15 Maggio 2014
  2. 2. http://it.linkedin.com/in/mauriziomelandri/ maurizio@mogastudio.it #enzimacreativo@m3lojoy GAMIFICATION 2003 - Nick Pelling
 Interfacce simili a quelle dei videogiochi Come nasce 2010 - Jesse Schell
 “Design out of the box”
  3. 3. http://it.linkedin.com/in/mauriziomelandri/ maurizio@mogastudio.it #enzimacreativo@m3lojoy GAMIFICATION ?
  4. 4. http://it.linkedin.com/in/mauriziomelandri/ maurizio@mogastudio.it #enzimacreativo@m3lojoy GAMIFICATION Trasformare tutto in un gioco? Portare l’utente in un mondo 3D?
  5. 5. http://it.linkedin.com/in/mauriziomelandri/ maurizio@mogastudio.it #enzimacreativo@m3lojoy GAMIFICATION Giocare durante il lavoro?
  6. 6. http://it.linkedin.com/in/mauriziomelandri/ maurizio@mogastudio.it #enzimacreativo@m3lojoy GAMIFICATION Aggiungere un gioco al servizio o prodotto principale?
  7. 7. http://it.linkedin.com/in/mauriziomelandri/ maurizio@mogastudio.it #enzimacreativo@m3lojoy uso di ELEMENTI DI GIOCO tecniche di GAME DESIGN in CONTESTI DI NON GIOCO GAMIFICATION
  8. 8. http://it.linkedin.com/in/mauriziomelandri/ maurizio@mogastudio.it #enzimacreativo@m3lojoy AttivitàVolontaria Obiettivi e Regole Compiere delle Scelte GAMIFICATION Che cos’è il Gioco Gioco Mondo Reale La Gamification deve saper portare il giocatore nel cerchio magico Cerchio Magico Il gioco è ciò che accade nel cerchio magico.
  9. 9. http://it.linkedin.com/in/mauriziomelandri/ maurizio@mogastudio.it #enzimacreativo@m3lojoy uso di ELEMENTI DI GIOCO tecniche di GAME DESIGN in CONTESTI DI NON GIOCO GAMIFICATION
  10. 10. http://it.linkedin.com/in/mauriziomelandri/ maurizio@mogastudio.it #enzimacreativo@m3lojoy GAMIFICATION Elementi di Gioco Sono la scatola degli attrezzi per costruire il gioco
  11. 11. http://it.linkedin.com/in/mauriziomelandri/ maurizio@mogastudio.it #enzimacreativo@m3lojoy GAMIFICATION Elementi di Gioco Punti Livello Progresso Risorse Missioni Amici Avatar Classifica
  12. 12. http://it.linkedin.com/in/mauriziomelandri/ maurizio@mogastudio.it #enzimacreativo@m3lojoy GAMIFICATION Elementi di Gioco Strumenti per: Portare i giocatori nel gioco Muovere l’azione di gioco Ma non bastano per creare divertimento e coinvolgimento
  13. 13. http://it.linkedin.com/in/mauriziomelandri/ maurizio@mogastudio.it #enzimacreativo@m3lojoy GAMIFICATION Game Design Progettare l’esperienza di gioco dell’utente Definire un percorso
 e una struttura di scelte
 in cui far muovere il giocatore
 per raggiungere un obiettivo Portare i giocatori nel gioco
 e continuare a farli giocare!
  14. 14. http://it.linkedin.com/in/mauriziomelandri/ maurizio@mogastudio.it #enzimacreativo@m3lojoy GAMIFICATION Contesti di Non Gioco Dipendenti e Crowdsourcing Cambiamento di Comportamenti Per clienti o potenziali clienti con obiettivi legati alla vita reale 3 Principali Contesti: Elementi di gioco Game Design Utenti giocatori
  15. 15. http://it.linkedin.com/in/mauriziomelandri/ maurizio@mogastudio.it #enzimacreativo@m3lojoy GAMIFICATION foursquare.com Punti Ricompense Distintivi Stato SocialeCompetizione Socializzazione
  16. 16. http://it.linkedin.com/in/mauriziomelandri/ maurizio@mogastudio.it #enzimacreativo@m3lojoy GAMIFICATION thefuntheory.com
  17. 17. http://it.linkedin.com/in/mauriziomelandri/ maurizio@mogastudio.it #enzimacreativo@m3lojoy GAMIFICATION thefuntheory.com Attività noiose trasformate in qualcosa di coinvolgente!
  18. 18. http://it.linkedin.com/in/mauriziomelandri/ maurizio@mogastudio.it #enzimacreativo@m3lojoy GAMIFICATION contrex.com
  19. 19. http://it.linkedin.com/in/mauriziomelandri/ maurizio@mogastudio.it #enzimacreativo@m3lojoy GAMIFICATION contrex.com Gamification Marketing
  20. 20. http://it.linkedin.com/in/mauriziomelandri/ maurizio@mogastudio.it #enzimacreativo@m3lojoy GAMIFICATION Interviene nel mondo reale Imparando dai giochi Trovando nei giochi gli elementi Creare motivazione Creare un’esperienza, significativa, appagante, coinvolgente
  21. 21. http://it.linkedin.com/in/mauriziomelandri/ maurizio@mogastudio.it #enzimacreativo@m3lojoy GAMIFICATION Interviene nel mondo reale Imparando dai giochi Trovando nei giochi gli elementi Creare motivazione Creare un’esperienza, significativa, appagante, coinvolgente DIVERTIRE
  22. 22. http://it.linkedin.com/in/mauriziomelandri/ maurizio@mogastudio.it #enzimacreativo@m3lojoy GAMIFICATION Cos’è il Divertimento? Vincere Risolvere un problema Esplorare Rilassarsi Lavorare in team Riconoscimento per ciò che si è fatto Sorpresa Condividere Socializzare Personalizzare Collezionare
  23. 23. http://it.linkedin.com/in/mauriziomelandri/ maurizio@mogastudio.it #enzimacreativo@m3lojoy GAMIFICATION Christian Zoli
  24. 24. http://it.linkedin.com/in/mauriziomelandri/ maurizio@mogastudio.it #enzimacreativo@m3lojoy GAMIFICATION LaLudoteca.com
  25. 25. http://it.linkedin.com/in/mauriziomelandri/ maurizio@mogastudio.it #enzimacreativo@m3lojoy GAMIFICATION Quale direzione? Quali sono gli obiettivi di business? Conosco il target? SINO Gamification
  26. 26. GAMIFICATION Ravenna 15 Maggio 2014 http://it.linkedin.com/in/mauriziomelandri/ maurizio@mogastudio.it #enzimacreativo NON SOLO DIVERTIMENTO, MA ANCHE APPRENDIMENTO E PARTECIPAZIONE SOPRATUTTO www.mogastudio.it

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