DIGITAL STRATEGY FOR PROGRESSIVE

1. .
 One of the Largest Car Insurance Providers in the United States.
 New and Affordable Insurance
 Online Service: Easy and Fast

2. TARGET AUDIENCE
• People would like to use internet.
THE BIG IDEA:
• The Unique Mobile App
COMPANY GOALS FOR 2015:
• Provide more conveniences and benefits
• Increase brand awareness

3. THE MOBILE APP
Follow the development and trend of technology

4. TO PROVIDE MORE CONVENIENCES
AND BENEFITS TO EXIST
CUSTOMERS
• Auto payment
Loyalty program
• Birthday greetings

5. TO PROVIDE MORE CONVENIENCES
AND BENEFITS TO EXIST
CUSTOMERS
Promotion is always important!
Promotions for customers who refer another one
Lower price for consistent and return customers

6. TO INCREASE BRAND AWARENESS
Social Media Networks

7. MAKE USE OF FACEBOOK PAGE
Gather customers together, leave them a space
to talk and comment

8. TO INCREASE BRAND AWARENESS
Advertising is always important, try
to use Google Adward!

9. ADVERTISING
BUDGET
For Progressive Corporation, the estimated advertising budget for
Progressive is around $71000 a month.
Facebook Page: $15000
Twitter:$15000
Instagram: $10000
YouTube: $10000
Google Adwards: $21000

10. ANALYZE CUSTOMER
ACTIVITIES
Sidekick: an approach of inbound marketing to
get more information from customers.
• Track customers’ activities
• Upgrade and optimize systems and service
• Provide better service to customers