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Language attitude

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Language attitude

  1. 1. Language Attitudes { Group 3 Erni Fitri Puji W. Popy Tria M. Rania Nur Cahya P.
  2. 2.  Language Attitude Semantic Shift Semantic Derogation  Social Identity Theory The CAT
  3. 3. LANGUAGE ATTITUDES Language attitudes is how our attitude using language for communication each other. It show how language attitudes towards other people are expressed through language.
  4. 4. SEMANTIC SHIFT Semantic shift is the evolution of word usage usually to the point that the modern meaning is radically different from the original usage. In diachronic (or historical) linguistics, semantic change is a change in one of the meanings of a word. Every word has a variety of senses and connotations , which can be added, removed, or altered over time, often to the extent that cognates across space and time have very different meanings.
  5. 5. Girl Semantic shift over time A child of either sex, knave girl (1290) A female child unmarried woman (1530) A sweetheart, lady-love (1648) A prostitue or mistress (1711) A black woman (1835) Tart A delicios baked pastry (1430) A young woman for whom some affection is felt A female prostitue (1887) A young favourite of an older man, a catamite, a male prostitue (1935)
  6. 6. SEMANTIC DEROGATION Some words can be used to either gender but in an unequal way. Some words can bear positive connotation for men while the very same word can have (strong) negative connotations for women, this is what is meant by semantic derogation. Men Women He is a professional She is a professional Someone who fulfills his job and taks excellently The woman is a prostitute
  7. 7. Social Identity Theory (SIT) According to James (2002) : Social identity is self personality in social interaction, where someone can judges ourselves, not only physically but also familiy, environment, clan, economy, education, etc.
  8. 8. The CAT (Communication Accomodation Theory) According to Giles (1973) there are two important sociolingustics concepts in the theory, namely:  CONVERGENCE  DIVERGENCE
  9. 9. Convergence Convergence refers to the positive attitude shown by a speaker towards the listener by adjusting the features of his/her language (the pronouncation, accent, vocabulary, structure) so that he/she is understood and accepted.
  10. 10. Divergence Divergence is a concept reflecting a languange attitude that takes an opposite direction from the convergence. It refers to a separation shown by a speaker from the listener’s language.
  11. 11. conclusion This topic has reviewed several rather different approaches to the study of language attitudes. It has tried to make the case for including attitudes about language and about different users of language as an important part of sociolingistics, including te study of variation which generally relies almost exclusively on data from production and avoid issue related to preception.
  12. 12. Thanks for your attention