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T mobile final pdf

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T mobile final pdf

  1. 1. Presented by IVORY Public Relations
  2. 2. Table Of Contents Presentation Team Members 2 Agenda 3 Mission Statement 4 Client Analysis 5 SWOT Analysis 8 Objectives 9 Event #1 Explanation 13 Talent Outreach 16 Event #1 Budget 20 Target Outlets 21 Event #2 Explanation 22 Celebrity Outreach 24 Target Outlets 26 Event #2 Budget 27 Timeline 28 Return On Investment 29 Writing Samples • Company Backgrounder • Media Alert- “T-Mobile Summer Kick-Off Event” • Media Alert- “T-Mobile Scavenger Hunt” • Press Release- “ESPY Pre-Party Ticket Raffle” • Press Release- “ESPY Pre-Party at the LA Live ESPN Zone” • Press Release- “T-Mobile Announces New Influencer Outreach Program Press Release- “T-Mobile Launching a Customer Service Blog”
  3. 3. Our Team Ashlee Barone Talent Julia Kaplan Brand Marketing Austin Schulman Brand Marketing Brin Segal Brand Communications Megan Tucker Television 2
  4. 4. Agenda • About Ivory PR • Client Analysis • SWOT Analysis • Objectives, Strategies and Tactics • Event Plan #1 • Event Plan #2 • Timeline • Return on Investment 3
  5. 5. Mission Statement  We are experts in… Creating images that will inspire consumers Establishing a brand within the desired marketplace Fostering relationships with consumers in order to create buzz around a brand 4
  6. 6. Client Analysis Structure of Stores and Management: • T-Mobile, formerly known as VoiceStream Wireless, was started in 1994 in Bellevue, Washington until changing its name to T-Mobile USA in 2002. T-Mobile is now the 4th largest wireless carrier in the United States with coverage reaching 34 million subscribers. • T-Mobile International AG is currently a mobile-communications holding company and subsidiary of Deutsche Telekom. In May 2013, T-Mobile USA merged with MetroPCS Communications creating T-Mobile US. T-Mobile currently has 36,000 employees who are committed to “helping its 34 million subscribers stick together with people who make your life come alive.” 5
  7. 7. Client Analysis Demographics: • T-Mobile’s key public is mainly comprised of family- oriented customers who are drawn to the company’s affordable family plans that still offer a variety of products, whether it be the latest cellphone for children to the Blackberry for working parents. • With the addition of T- Mobile @Home in 2009 and the MyFaves signature plan, T-Mobile is known to its customers for providing full- service family packages. 6
  8. 8. Client Analysis Competitors: • Through research we have determined T- Mobile’s competitors to be Verizon, AT&T, and Sprint. • Reasons that these wireless carriers are succeeding include best coverage, technological advancements, and customer satisfaction 7
  9. 9. SWOT Analysis Strengths - 4th largest Carrier - Leading the switch from 3G to 4G Coverage - One of the least expensive wireless providers Weaknesses -Complaints of network qualities issues in 3G coverage -Complaints of poor customer service -Still seen as sub-par to Verizon, AT&T, and Sprint -One of the last providers to pick-up advancements in technology and new phones on the market Opportunities -Branding itself as the leading 4G-coverage provider -Growth of Wi-Fi enabled tablets Threats -Consumers are reluctant to switch from their current provider -Market influence in brand perception . 8
  10. 10. Objective #1: Increase Brand Awareness by 30% Strategy #1: Create an influencer outreach program (unlike the T-Mobile Elite Program) that will generate buzz about T-Mobile among pop culture • Tactic #1: Celebrities will act as brand ambassadors and encourage consumer interest in T-Mobile • Tactic #2: The casing of each phone will have a T-Mobile logo large enough to be visible to a passer-by • Tactic #3: Celebrity influencer will be present at one or more T-Mobile events a year 9
  11. 11. Objective #1: Increase Brand Awareness by 30% Strategy #2: Create a social media campaign that will encourage our customers to engage with the T-Mobile community • Tactic #1: o Implement a scavenger hunt in which T-Mobile will tweet out a task of the day for a 1-week period • Tactic #2: o Customers who complete all tasks will automatically receive 10% off their plan for the next month as well as a entry into the raffle for a ticket to the ESPYs • Tactic #3: o After the scavenger hunt ends, T-Mobile will continue send out social media blasts for additional giveaways, rewards, and promotions 10
  12. 12. Objective #2: Increase customer satisfaction by 2-ranking points by 2015 Strategy #1: Establish a dialogue between T-Mobile and its customers • Tactic #1: o Create an interactive/integrated blog in which T-Mobile will make weekly blog postings about various topics to engage in two-way communication with customers • Tactic #2: o The blog will have a discussion board function for customers to ask question • Tactic #3: o All responses to blog postings as well as discussion board questions will be answered by the T-Mobile customer service department within a 24hr. period 11
  13. 13. Strategy #2: Personally engage with customers to make sure they fully understand the features that our service provides • Tactic #1: o When a customer extends/signs their contract they will receive a free, 1hr. one-on-one session with a T-Mobile techie • Tactic #2 o Customers will be able to ask questions regarding T-Mobile plans and services as well as function of the mobile device or tablet Objective #2: Increase customer satisfaction by 2-ranking points by 2015 12
  14. 14. Event #1: “T-Mobile Summer KICK-Off” Objective: To expand brand awareness to a wider range of the American public by hosting a 1-day public event. Strategy #1: Attract new consumers to T-Mobile Summer KICK-Off through multiple media outlets across the country • Tactic #1: o Host the event at 4 major T-Mobile store locations: » Los Angeles » Chicago » New York » Miami • Tactic #2: o Enlist well-known radio DJs in each city to broadcast the event on their radio shows for maximum outreach to the public • Tactic #3: o Use T-Mobile’s social media sites to publicize event (i.e. Twitter, Instagram, etc.) o Use the celebrities that will attend the event to promote on their social media sites 13
  15. 15. Objective: To expand brand awareness to a wider range of the American public by hosting a 1-day public event. Strategy #2: Provide the general public with various incentives to attend the event. • Tactic #1: o Raffle off the chance to win 2 tickets (per location) to attend the T-Mobile ESPYS’ Pre-Party on July 9, 2014 in Los Angeles, CA. o Create short survey for guests to fill out in order to receive a raffle ticket o Utilize survey to measure how event impacted brand awareness to the American public. • Tactic #2: o Enlist well-known celebrities/sports stars to attend the event at the four different locations. » Kylie Jenner- LA Location » Chris Bosh- Miami Location » Ashley Benson- Chicago Location » Derek Jeter- New York Location o Each celebrity will announce the winner of the raffle and have a meet and greet with fans Event #1: “T-Mobile Summer KICK-Off” 14
  16. 16. Event #1: “T-Mobile Summer KICK-Off” Objective: To expand brand awareness to a wider range of the American public by hosting a 1-day public event. Strategy #2: Provide the general public with various incentives to attend the event. • Tactic #3: o Install photobooth where customers can tweet or instagram photo using the hashtag: #TMobileSummer • Tactic #4: o Due to popularity of World Cup 2014, incorporate soccer- inspired contests where customers can win various T-Mobile prizes, such as T-shirts, hats, phone accessories, and discounts. 15
  17. 17. “T-Mobile Summer KICK-Off” Location #1: LA 2510 S Figueroa Street Ste H Los Angeles, CA 90007 213-745-8683 Talent Outreach: Kylie Jenner Reality Television Star Facebook Likes: 1.1 Million Twitter Followers: 4,350,265 Instagram Followers: 5,237,444 16
  18. 18. “T-Mobile Summer KICK-Off” Location #1: Chicago Talent Outreach: Ashley Benson Actress Facebook Likes: 1,285,877 Twitter Followers: 2,074,730 Instagram Followers:2,396,879 146 South Halsted Street Chicago, Illinois 60661 312-733-9048 17
  19. 19. “T-Mobile Summer KICK-Off” Location #1: Miami Talent Outreach: Chris Bosh Professional Basket Ball Player Facebook Likes: 1,078,044 Twitter Followers: 1,224,921 Instagram Followers: 438,000 1203 NE 163rd St. #101 North Miami Beach, FL 33162 305-944-8809 18
  20. 20. “T-Mobile Summer KICK-Off” Location #1: NYC 125 Maiden Lane New York, NY 10038 212-514-8412 Derek Jeter Professional Baseball Player Facebook Likes: 1,944,919 Twitter Followers: 62,002 Talent Outreach: 19
  21. 21. “T-Mobile Summer KICK-Off” Event Total Budget $135,000 $12,500$5,000 $40,000 $5,100 $24,000 $40,000 $20,000 Talent DJ Photobooth Equipment For Games Event Photographer Food Truck T-Mobile Prizes Décor Total Cost: $281,600 **No cost for Venue because it is at T-Mobile Stores **Estimated per Location 20
  22. 22. Target Outlets Los Angeles New York Chicago Miami 21
  23. 23. Event # 2: ESPYS “Pink Carpet” Pre-Party Objective: To broaden T-Mobile’s consumer outreach and infiltrate another market within the industry Strategy: Establish new connections with leading celebrity influencers within the entertainment and sports industries • Tactic #1: Host Pre-Party for ESPN’s ESPY Awards at the ESPN Zone at LA Live • Tactic #2: Bring on a leading member of the Sports World to co-host the event • Tactic # 3: Invite A-list celebrities that will be attending the ESPY Awards, as well as top athletes • Tactic # 4: Give out invitations to be a part of T-Mobile’s recently announced influencer outreach program 22
  24. 24. ESPYS “Pink Carpet” Pre-Party Location ESPN Zone at LA Live •Located directly next to the entrance of the ESPY Awards Red Carpet at Nokia Theater 23
  25. 25. Celebrity Outreach - Espy Pre-Party “Pink Carpet Event” Olivia Munn Malin Akerman Selena Gomez Henry Cavill Chris HemsworthAndrew Garfield 24
  26. 26. Talent Outreach - Espy Pre-Party “Pink Carpet Event” LeBron James Serena Williams Michael Phelps Chris Bosh Danica PatrickGabby Douglas Dwayne Wade Derek Jeter Maria Sharapova 25
  27. 27. Target Outlets 26
  28. 28. ESPYS “Pink Carpet” Pre-Party: Budget $500,000 $100,000 $30,000 $15,000 $20,000 Talent Venue Food/Drinks Pink Carpet Set Up Staff Total Cost: $665,000 **Estimated cost, may vary depending on talent, etc.27
  29. 29. Timeline May 25th – Customer Service Blog Launches June 1st – Scavenger Hunt Starts June 7th – Summer KICK- Off Events in 4 Select Cities July 9th – ESPYS “Pink Carpet” Pre- Party July 1st - Influencer Outreach Program Begins May 31st - T- Mobile Twitter Blasts June 15th – Free 1 Hour One-on-One Session with T- Mobile “Techie” Begins 28
  30. 30. Return on Investment • Though we cannot speak to the actual increase in sales, we can predict that if T-Mobile adheres to this plan they can expect an increase in brand sentiment. • This increase in brand sentiment will in turn lead to satisfied customers who will not only maintain loyalty to T-Mobile, but encourage their friends and family to use T-Mobile as their wireless carrier. • This progressive marketing strategy will allow T-Mobile the opportunity to become the leading wireless carrier. 29
  31. 31. Contact:AshleeBarone IvoryPR 310-840-5000 ******MediaAlert****** T-MOBILESUMMERKICK-OFFEVENTGIVESGENERALPUBLICTHECHANCE TOWINTICKETSTOESPYSPRE-PARTY WIN2TICKETSTOATTENDTHEESPYSPRE-PARTYHOSTEDBYT-MOBILEINLOS ANEGLESONJULY9TH,2014 SATURDAY,JUNE7,2014 WHO:GuestswhoattendtheT-MobileSummerKICK-Offandcompletethesurveygivenat theevent. Celebritiesthatwillattendtheeventateachlocation: LandonDonovan-LAlocation ChrisBosh-Miamilocation AshleyBenson-Chicagolocation KylieJenner-NewYorklocation WHAT:T-Mobileishostinga1-daysummereventin4storesacrossAmericainLosAngeles, Miami,NewYork,andChicago.Thegeneralpubliciswelcometoenjoyfood,music, andgameswithspecialT-Mobileprizes,suchasphoneaccessories,discounts,and more.Duringtheevent,guestswillbegiventheopportunitytofilloutashortsurvey inordertoentertheirnameinaraffletowin2ticketstoattendtheT-MobileESPYS Pre-Party,completewithplanetickettoLosAngelesandVIPaccommodations.The celebrityateachlocationwillbeavailableforameetandgreetandwillannounce thewinneroftheraffle.Onewinnerperlocationwillbeannouncedthatsamedayat 6PM.Noentrieswillbevalidafter5:55PM. WHEN:June7,2014- 12:00PM-Eventbegins 5:55PM-Surveysubmissionsend 6:00PM-Winnerannounced/eventends WHERE:4T-Mobilestorelocations: Chicago:LosAngeles: 146SHalstedST2510SFigueroaSt.SuiteH CHICAGO,IL60661LosAngeles,CA90007 312-733-9048213-389-4771 NewYork:Miami: 125MaidenLane1203NE163rdSt.#101 NewYork,NY10038NorthMiamiBeach,FL33162 212-514-8412305-944-8809 ###
  32. 32. Contact:AustinSchulman IvoryPR 954-798-3600 ******MediaAlert****** T-MOBILE’STWITTERSCAVENGERHUNTCHALLENGE CONSUMERSWHOCOMPLETEALLTASKSWILLAUTOMOATICALLYRECEIVE10%OFF THEIRPLANFORTHENEXTMONTHASWELLASANENTRYINTOTHRAFFLEFORA TICKETTOTHEESPYS BEGINSSUNDAYJUNE1st,2014 WHO:ConsumerswhoengagetheT-MobileTwitteraccountandparticipateintheWeek LongTwitterScavengerHuntChallenge. WHAT:T-MobileishostingaoneweeklongTwitterScavengerHuntChallengebeginningon June1stencouragingU.S.consumerstoparticipateindailytaskswithintheircities. DuringthisweekT-Mobilewilltweetonetaskper-dayatrandomtimes,tokeep consumersengaged.TaskscouldrangefromtakingaphotowithaT-Mobile employee,doingsomethingcreativewiththeirT-Mobiledevice,ortellingT-Mobile theirfavoritethingabouttheirplan,allthroughtweetingattheT-MobileTwitter account.Theconsumerswhocompletealltaskswillreceive10%offtheirplanfor thenextmonthaswellasanentryintotheraffleforatickettotheESPYS.Afterthe scavengerhuntendsonJune7th,T-Mobilewillcontinuesendoutsocialmediablasts foradditionalgiveaways,rewards,andpromotions. WHEN:June1st–7th,2014 WHERE:T-MobileTwitterPageandT-MobileStoreswithinconsumerscities.
  33. 33. FORIMMEDIATERELEASE: AshleeBarone IvoryPRonbehalfofT-Mobile 310-840-5000 Ashlee.Barone@ivorypr.com T-MobileAnnouncesTheESPYPre-PartyTicketRaffle 4winnersreceive2ticketstoESPYPre-PartyinLosAngeles,hostedbyT-Mobile RaffleticketswillbegiventoguestswhofilloutasurveyattheT-MobileSummer KICK-OffEventtakingplaceatT-MobilestoresinChicago,NewYork,Miami,andLos AngelesonJune7,2014 LosAngeles,CA.,(May15,2014)–T-Mobileisinvitingthegeneralpublictoattendtheir one-dayeventlocatedatfourT-MobilestoresinthecitiesofLosAngeles,Miami,NewYork, andChicago.Eacheventlocationwillincludeacelebritymeet-and-greet,food,music,a photobooth,games,andaraffletowin2ticketstotheT-MobileESPYSPre-Party.The ESPYSpre-partywilltakeplacepriortotheawardshowattheLALiveESPNZoneonJuly9, 2014.Inordertoreceivearaffleticket,attendeesmustcompleteasurveyattheT-Mobile SummerKICK-Offevent.Winnerswillbeannouncedattheendoftheeventat6PM. “Wewantedtoshowourappreciationforourcustomers,andgivethemachanceto experienceaVIPnight,”saidMikeSievert,CMOofT-Mobile.“Thispromotionallowsusto expandtheT-Mobilebrandimagetoawideraudience,andgaininformationaboutour demographic,byutilizingthesurveyandcreatinganincentiveforconsumerstoattendthe SummerKICK-Offevent.” TheT-Mobilesurveywillasksquestionsabouttheindividualregardingage,servicecarrier, currentphone,andtheimpacttheSummerKICK-Offeventhadonthemstayingwiththeir currentserviceprovider.Thesurveywillactasentryintotherafflecontesttoreceive2 ticketstoattendtheT-MobileESPYSpre-party.Onewinnerpereventlocationwillbe announcedattheendoftheSummerKICK-Offevent.Eachwinnerwillbeawardedwithnot only2ticketstothepre-party,butplaneticketstoLosAngeles,hotelaccommodations,and VIPpamperingtreatmentbeforetheparty.Guestsmustbe16yearsoroldertoenterraffle. TheT-MobileESPYSpre-partywillplayhosttonumeroussportsandentertainmentstars, suchasKobeBryant,LandonDonovan,SerenaWilliams,andmany,manymore.The winnerswillwalktheredcarpetuponarrivalandwillbeabletoenjoyappetizersand cocktails,if21yearsorolder. IvoryPRisaLosAngeles-basedpublicrelationsandmarketingagencythathelpsbrandsestablishthemselvesin themarketplaceandleavealasting,positiveimage.Weprideourselvesonfosteringrelationshipswith consumersanddrivingbuzztoourclients.AtIvoryPRwepushbeyondtheexpectationtoreachthepersonal goalsofeachclientweworkwith.Intellectualcuriosityandboldthinkingguideourteamtoalwaysstriveforthe best. ###
  34. 34. Contact:AshleeBarone IvoryPR 310-840-5000 ******MediaAlert****** T-MOBILEHOSTSESPYSPRE-PARTYATTHELALIVEESPNZONE ESPYAWARDSTAKEPLACEATTHENOKIATHEATERONJULY9,2014 WEDNESDAY,JULY9,2014–4:00PM WHO:Athletes,musictalent,filmstars,andtelevisionstars. Invitedguestsinclude: WHAT:T-Mobilewillbehostingapre-partytocelebratetheESPYAwardsonJuly9th, 2014.ThepartywilltakeplaceatTheESPNZoneatLALive,rightnexttothe NokiaTheater.Invitedguestswithinthesportandentertainmentindustries willbeabletoenjoydeliciousappetizersanddrinksinsideTheESPNZone priortotheawardshow.AredcarpetwillbeheldoutsideTheESPNZonefor presstotakepicturesandinterviewguestsastheyarrive. WHEN:July9,2014- 3:00PM-PressCallTime 4:00PM-Arrivals 6:00PM-ESPYSbegin WHERE:TheESPNZone-LALive 1011SFigueroaSt.B101 LosAngeles,CA90015 (213)765-7070 RSVP:Formoreinformationortorequestmediacredentialstocoverthisevent, AshleeBaroneofIvoryPRat310-840-5000orat Ashlee.Barone@ivorypr.com ###
  35. 35. BrinSegal AccountExecutive,IvoryPR Backgrounder FeaturedSections Overview History Customers ThePackages Employees Headquarters ExecutiveLeadership BoardofDirectors Overview: T-Mobileisaleadingwirelesscarrierforusebymobiledevicesandtabletsthatiscommittedto providingcustomerswithreliablewirelesscoveragethatallowyoutosticktogetherwiththe peoplewhomattermost. Intoday’shighlytechnologicalworld,werealizethatmobiledevicesareusedformorethanjust talkingonthephone-theyallowpeopletocommunicatewithoneanotherthroughvideo messaging,textmessaging,e-mail,andphotos. T-Mobilestrivestocontinuallyheightenitsnetworkcoveragequalityinordertobestprovide servicetoourcustomers.T-Mobilefocusesonitsmobileservices,networkcoverage,overall experienceandflexibilityinordertoensurethatcustomersareableto History: “BasedinBellevue,Wash.,T-MobileUSA,Inc.isamemberoftheT-MobileInternationalgroup,the mobiletelecommunicationssubsidiaryofDeutscheTelekom.T-Mobileoperatesanationalall digitalvoiceanddatanetworkbasedonasingleGSM/GPRS1900technologystandard.Inaddition, T-MobileoperatesthelargestcarrierownedWi-Fi(802.11b)wirelessbroadband(WLAN)network inthecountry,availableinmorethan2,300publicaccesslocationsincludingStarbucks coffeehouses,BordersBooksandMusic,airportsandAmericanAirlinesAdmiralsClubs.T-Mobileis committedtoprovidingthebestvalueinwirelessservicethroughitsGETMORE®promiseto
  36. 36. providecustomerswithmoreminutes,morefeaturesandmoreservicethananyotherwireless provider.Formoreinformation,visitthecompanywebsiteatwww.t-mobile.com. T-MobilemadeitsdebutintheUnitedStatesinJuly2002,choosingCaliforniaandNevadaasthe firstmarketsinthecountrytolaunchitswirelessvoiceanddataservicesundertheglobalbrand nameT-Mobile.ThecompanysuccessfullytransitioneditsVoiceStreamWirelessbrandinits remainingmarketsinSeptember2002andnowoperatesexclusivelyundertheT-Mobilebrand namein46ofthetop50U.S.markets,reachingmorethan245millionpeopleincludingroaming andotheragreements.T-MobileUSAanditsaffiliateshavelicensestoprovideserviceto95percent oftheU.S.population.” Customers: Morethan34millionsubscribersuseservicesprovidedbyT-Mobile.Largecorporations,small businessesandindividualsplacetheirconfidenceinT-Mobiletoensurethattheyareablestayin touchwiththosearoundthem.TheycountonT-Mobiletoprovidewirelesscoverageforvideo, messageandtelecommunicationsintoday’sdigitallandscape. ThePackages: T-Mobilehasdevelopedacompleteportfolioofvariouscoverageplanstohelpsatisfyourdiverse customerbase.Someofourcorecoverageplansinclude: CellPhonePlans oSimpleChoicePlan:UnlimitedTalk+TextIndividualandFamilyPlan(Upto5 Lines) 500MB 2GB Unlimited MobileInternetPlans oOverage-FreeMobileInternet 500MB 2GB 4GB 6GB 8GB 10GB 12GB oPayInAdvanceMobileInternetPasses WeekPass-300MB MonthPass-1.5GB MonthPass-3.5GB MonthPass-5GB Employees: T-Mobilehasapproximately36,000employees Headquarters:
  37. 37. Bellevue,Washington ExecutiveLeadership: ChiefExecutiveOfficer:JohnJ.Legere ChiefFinancialOfficer:J.BraxtonCarterII ChiefOperatingOfficer:JamesAlling ChiefTechnologyOfficer:NevilleRay BoardofDirectors: Chairman:TimotheusHottges WMichaelBarnes SrikantM.Datar LawrenceH.Guffey RaphaelKubler ThorstenLangheim JohnJ.Legere ReneObermann JamesN.Perry,Jr. TeresaA.Taylor KelvinR.Westbrook *CompanyhistoryretrievedfromT-Mobilecompanywebsite
  38. 38. FORIMMEDIATERELEASE:JuliaKaplan AccountExecutive IvoryPR (415)686-1428 Julia.kaplan@ivorypr.com T-MOBILEANNOUCESNEWINFLUENCEROUTREACHPROGRAM NewProgramTargetedTowardsRaisingT-MobileBrandAwareness LosAngeles,CA.,(July1st,2013)–ThisJulyT-Mobileislaunchinganewoutreachprogramacross theUnitedStates.Bybringingoncelebritiesandotherinfluencerswithintheentertainment industry,T-MobileplanstoexpandbrandawarenessofT-Mobileasaleading4Gnetwork. Theseinfluencerswithintheentertainmentindustrywillbeinvitedtobecomeapartofthis outreachprogramandbyjoiningtheywillbereceivingtheirchoiceofT-Mobilecarriedsmart phone,alongwithafreeT-Mobileunlimitedplan.AspartofT-Mobile’splantogetthebrand’sname noticedbythegeneralpublic,themembers’willbegivenphonecaseswiththeT-Mobilelogoonit. Theinfluenceroutreachprogramisbeingcreatedontheplatformthatbytargetingspecific influencers,inturnbuzzwillbegeneratedaboutT-Mobileamongpopularculturewithinsociety. “Webelievethatbyimplementingthisnewinfluenceroutreachprogram,T-Mobilewillbe expandingtheirreachtoawidertargetmarket,”saidT-MobileUSAChiefMarketingOfficer,Michael Sievert. Theinfluencersthatwillbeinvitedtojointhisprogramwillactasbrandambassadorsby encouragingconsumerinterestinT-Mobile.WhiletheyarenotbeingpaidtobeT-Mobilebrand ambassadors,theincentiveisthattheywillreceiveupdatesassoonasnewphonescomeoutand willreceivemorefreegifts,suchastablets,etc.dependantuponhowmuchtheyaregettingtheT- Mobilebrandnameoutintothepubliceye. Inaddition,anotherrequestthatT-Mobilehasforitsoutreachprogrammembersisthattheywill bepresentatoneofmoreT-Mobileeventperyear.In2014thatcouldmeanthattheymakea surpriseappearanceatanyoftheKICK-OffeventsorattendtheESPYS“PinkCarpet”Pre-Party priortoattendingtheESPYAwards. ThisprogramaimstogrowtheT-Mobilefamilyspecificallytargetingyoungadultsthroughreaching outtothemostupandcomingcelebritiesandathletesofthatyear. IvoryPRisaLosAngeles-basedpublicrelationsandmarketingagencythathelpsbrandsestablishthemselvesin themarketplaceandleavealasting,positiveimage.Weprideourselvesonfosteringrelationshipswith consumersanddrivingbuzztoourclients.AtIvoryPRwepushbeyondtheexpectationtoreachthepersonal goalsofeachclientweworkwith.Intellectualcuriosityandboldthinkingguideourteamtoalwaysstriveforthe best.
  39. 39. FORIMMEDIATERELEASE:MeganTucker AccountDirector IvoryPR (818)-207-8714 Megan.Tucker@ivorypr.com PressRelease T-Mobilelaunchingacustomerserviceblog LOSANGELES–T-Mobileannouncedtheupcomingcustomerservicebloglaunchhappeningonline onMay25,2014.DesignedtocreateadialogbetweenT-Mobileanditscustomers,theblogwill postfrequentlywithrelevantinformationanddiscussionstoT-Mobile’saudience.Eachweekat leastonenewpostwillinformT-Mobileusersandpotentialusersaboutthefeaturesofplans, phonesandservice.Adiscussionboardfunctionwillallowuserstoaskquestionsandspeakfurther aboutanyquestionsorconcernstheyhave.Allresponseswillbemetwithananswerwithin24 hourstoensurereliabilityofT-Mobilestaff. “AtT-Mobile,wewantyoutogettoknowyourphoneanditsfunction,notjustthedealsweoffer. Thisblogwillhopefullybringuscloserwithuserstoensurecustomersatisfaction,”saidNigel Thomas,customerservicedirectorofT-Mobile. TheT-Mobileblogwillberunbytheentirecustomerservicedepartment.Userswillhearfrom directors,assistantsandoutsideexperts.Topicsarewillvarydependingontheneedsand response,howeverthelaunchwillincludethefollowing:adiscussionboardaboutfamilyplans,a tutorialonrestoringcontactinformationandatestimonialfromafewofourusers. IvoryPRisaLosAngeles-basedpublicrelationsandmarketingagencythathelpsbrandsestablishthemselvesin themarketplaceandleavealasting,positiveimage.Weprideourselvesonfosteringrelationshipswith consumersanddrivingbuzztoourclients.AtIvoryPRwepushbeyondtheexpectationtoreachthepersonal goalsofeachclientweworkwith.Intellectualcuriosityandboldthinkingguideourteamtoalwaysstriveforthe best. ###

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