4. What makes something spread?
Timing
Significance
Proximity
Prominence
Human Interest
Quirk / Humor
5. Online Video -- A few facts
80% Of Worldwide Internet Users Watch Online Video
comScore released web video consumption results in September,
2009 which indicated that 85% of people online consumed an
average of 10 hours of video a month online.
Marketing Sherpa, for the second year in a row Video Marketing is
the top priority for marketers surveyed, ahead of SEO, PPC, social
media, email marketing and all other online marketing tactics
6. How to write for video
Know your audience
30 seconds or less (TV)
No more than 3 minutes (Web)
Tight, potent sentences.
Be memorable
Call to Action
SEO (Web)
7. Online Video and SEO
• Have a clear, descriptive title,
• Include as many accurate tags as you can
• Think about how a user would likely find it (“funny video”)
• Robust description and careful categorization
• YouTube now has the ability to place captions on its
videos.This transcript can be searched and indexed by the
engines.
…and you must take part.
18. The Assignment
• A journalism feature story
• At least two interviews
• 1000 -1500 words
Graded on: • Strength of the pitch/idea
• Quality of the narrative
• Grammar
• Interviews
19. Straight News Story
•Straight Lead •Attributed
•Explication •Short sentences
•Clean •Short paragraphs
•Objective •Active verbs
•Fact-filled
“Lawrence Summers, the former Harvard president who has been serving as a top
economic aide to President Obama during turbulent economic times, will return to
Harvard as a professor at the end of the year, the White House announced today.”
20. Feature
Profile/Feature:
• Delayed lead
• Creative description
• Distinctive Ending
The feature does a bit more. It also may:
• Interpret or add color to the news
• Instruct
• Entertain
“For most of us, computer programming isn’t a simple
task. Neither is flying an airplane. But for Wachusett
senior Mark Patterson, learning how to do both wasn’t all
that difficult. “
Editor's Notes
Production Assistant, Food Network's "Kid in a Candy Store" Winter 2011 Assisted in the production of the Food Network's (O'Malley Productions) television show "Kid in a Candy Store". Documented and collected release forms and performed multiple tasks.Director of Photography, Into The Pit 2009 - Present Director of Photography of a feature length documentary on the psychological and sociological aspects of underground dance styles within different genres of music. Operated a Sony HVR-V1U 1080i/24p HDV camera and used Lowel, Mole Richardson, and Kino Flo lighting systems. Assisted in arranging interviews with famous musicians. Set up lighting and videotaped over fifty interviews (100+hours of footage).Grip, Follow Me Summer 2009 Assisted in setting up lighting equipment on a Columbia University graduate/thesis project. Shot on the RED.Director, Director of Photography, Editor, The Bathtub 16mm Spring 2009 Final project for Production II course at Keene State College. Ten minute narrative shot on 16mm film. Scouted locations, set up lighting, operated/filmed using a Bolex, and edited the captured footage.
I am a Keene State College graduate seeking paid/unpaid work as a Camera Operator, Grip, 1st AC, 2nd AC, Camera PA or Intern. I have a passion for documentary filmmaking, advertising, and marketing. I have received a BA in Film Production and a BS in Management from Keene State College in Keene, NH. For the past four years I have been working as a videographer and editor for LPCTV (television station located in Ludlow, VT) and as a director of photography on the feature length documentary “Into The Pit”. The documentary will be released for film festivals by 2011.
http://youtu.be/CGnfKnfY6EMWhat commercials do you remember
http://www.youtube.com/watch?v=WIvmE4_KMNw
http://www.youtube.com/watch?v=WIvmE4_KMNwWhat PSAs do you remember.
