d

1. GENERIC
CONVENTIO
NS OF A
WEBSITE

2. Typography • Unique font is used for certain conventions like
mastheads and headlines giving some uniqueness
• Articles are written in plain font allowing the interface
to continue being user friendly

3. Layout • Colour scheme allows background and text colour to
contrast in order separate out sections of information
• Usability is vital as it allows readers to easily navigate
the site, using a navigation bar it contains links to
separate pages
• Images are used to make the page look more visibly
pleasing to the reader
• Main section of the website is reserved for navigation
tools to various articles
• A grid system is often used to help separate areas of
the website and presents the information in small
easily accessible portions.

4. Coding • Most websites have moving images presented as a
slideshow
• Regional websites contain sections where people can
comment and have discussions.
• Music websites often have downloadable audio files
whilst a art website could have downloadable images.

5. Images • Images really help the visuals of the website
• Certain links to other pages are highlighted with
images
• Images can often be presented pin-board like style
• Images must be high quality

6. Difference
of Genre
• Genre has a large impact on how a website looks
• A news website has a tabloid format
• Whilst a fashion website will be a lot more informal
• Codes and conventions are used to allow the audience
to recognise the genre

7. Advertisem
ents
• Advertisements tend to have their own boxes often
located at the bottom of the page or down the sides
• Advertisements are tailored to readers based on their
search history so the adverts got appeal to them.
• They are also genre related, with fashion websites
containing advertisements for clothing stores.

8. Heading/Ba
nner
• Can be found across the top of the website
• Include conventions such mastheads, logos, contact
details, navigational links, strapline and social media
links.
• Often spans the entire width of the website

9. Navigation
Bar
• Situated at the top of the website page
• Helps direct the reader to various pages on the site
• Helps organise the website