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Tools of the
Trade Training
Megan C. Powers
Gonzaga University
511 – Communication
Consulting & Training
Line-up
 Importance of trade / professional
associations
 Seminar-Learning
 Case Studies
Importance of Trade /
Professional Associations
Trade / Professional Associations
 Peer-Learning
 Continuing Education
 Networking Opportunities
 Safe-Haven if Seeking Help
Seminar-Learning
Peer Consultation & Teaching
 Peer Consultation
 In formal settings
 On breaks
 Before and after the seminar-learning
 Peer Teaching/Training
 As the trainer
 Via communication channels
Learning Beyond the “Sessions”
 Networking Novice to Pro
 Get uncomfortable
 Keep the conversations going
 Make professional connections
 Make friends
 Return on Relationships (ROR)
 It’s about giving
 It happens at unexpected times
Case Studies
Seaport Village
Marketing Director
 Social Media Club San Diego
 Social Marketing a tourist destination
 The trainer becomes the trained
Elizabeth Glau
Professional Conference Speaker
 “Attendee Engagement Strategist”
 Before, during, and after event learning
 Peer learning & teaching
 Interactive instruction
Wrap-up
In Review
 Seminar-learners need relevance &
authenticity
 Learning is social in nature and happens best
in an interactive, trusting environment
 Conference, convention, seminar, &
meeting environment training works
References
 Capizzi, Megan. (2013, September). A Talk on Social Media
Marketing - The Social Hour at Seaport Village. Presented at a
meeting of the Social Media Club of San Diego, San Diego, CA.
 Glau, Elizabeth. Personal interview. 27, Sept. 2013.
 Silberman, M. L. (2006). Active training: a handbook of
techniques designs, case examples, and tips. San
Francisco, CA: Pfeiffer.
 Spaulding, Tommy. It’s Not Just Who You Know. (New York:
Broadway Books, 2010).

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"Tools of the Trade Training" by Megan Powers

  • 1. Tools of the Trade Training Megan C. Powers Gonzaga University 511 – Communication Consulting & Training
  • 2. Line-up  Importance of trade / professional associations  Seminar-Learning  Case Studies
  • 3. Importance of Trade / Professional Associations
  • 4. Trade / Professional Associations  Peer-Learning  Continuing Education  Networking Opportunities  Safe-Haven if Seeking Help
  • 6. Peer Consultation & Teaching  Peer Consultation  In formal settings  On breaks  Before and after the seminar-learning  Peer Teaching/Training  As the trainer  Via communication channels
  • 7. Learning Beyond the “Sessions”  Networking Novice to Pro  Get uncomfortable  Keep the conversations going  Make professional connections  Make friends  Return on Relationships (ROR)  It’s about giving  It happens at unexpected times
  • 9. Seaport Village Marketing Director  Social Media Club San Diego  Social Marketing a tourist destination  The trainer becomes the trained
  • 10. Elizabeth Glau Professional Conference Speaker  “Attendee Engagement Strategist”  Before, during, and after event learning  Peer learning & teaching  Interactive instruction
  • 12. In Review  Seminar-learners need relevance & authenticity  Learning is social in nature and happens best in an interactive, trusting environment  Conference, convention, seminar, & meeting environment training works
  • 13. References  Capizzi, Megan. (2013, September). A Talk on Social Media Marketing - The Social Hour at Seaport Village. Presented at a meeting of the Social Media Club of San Diego, San Diego, CA.  Glau, Elizabeth. Personal interview. 27, Sept. 2013.  Silberman, M. L. (2006). Active training: a handbook of techniques designs, case examples, and tips. San Francisco, CA: Pfeiffer.  Spaulding, Tommy. It’s Not Just Who You Know. (New York: Broadway Books, 2010).