Is your social media marketing the best it could be? Here are 5 items to improve your strategy for 2013.

1. Social Media
Marketing
Resolutions for 2013
Megan Corwin
LocalMotives Marketing

2. New Year is a New Chance
• Great time to evaluate your existing social media
marketing
• What’s working and what isn’t?
• What do you want to add to your social media
marketing plan for 2013?

3. 5 Social Media Resolutions
• Create a blog plan
• Promote posts more
• Better use of analytics
• Capture emails from blog visitors
• Concentrate on the best social media platforms

4. Create a blog plan
• Blog posts help your search engine rank
• How often do you currently blog?
• Create more How-To articles
• Aim to blog at least twice per week
• Set aside time on your calendar to blog
• Make an editorial calendar (lots of free templates
online)

5. Promote Blog Posts More
• One tweet is not enough
• To avoid looking like spam, change tweet to
contain things other than the blog post title
– A quote from the article
– A question answered in the post
• Take the time to create solid online relationships so
others will retweet your content

6. More Analysis
• Dive deeper than just traffic
– Bounce rate
– Most popular posts
– Time spent on site
– Conversions to sales
• Learn more about reports available in Google
Analytics
• Shows you what’s working (do more!)/what isn’t
(stop wasting time!)

7. Capture Emails
• Collect emails on your blog so you place contact
frequency in your hands, not visitor’s
• With an email newsletter, you can provide special
offers or content to show you value subscribers
• Not everyone on Facebook or Twitter will see your
posts, but more will see your email
– Be sure to use a service that does not send your messages
to the Bulk folder

8. Identify Best Platforms
• Looking at your traffic, what social sites are sending
you the most traffic?
• Are there sites that aren’t the right fit for your
company?
• Ex: B2B may do best on LinkedIn, B2C with a visual
product may do best on Pinterest
• Do more of what’s working, stop what isn’t working
• Limit social media platforms to the few with the best
results to avoid posting burnout.

9. WHAT ARE YOUR 2013 SOCIAL
MEDIA MARKETING
RESOLUTIONS?

10. Presented by Megan Corwin
Internet Marketing Strategist
LocalMotives Marketing
Web: http://localmotivesmarketing.com
Twitter: @mcorwin