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Author Websites 101
- 1. AUTHOR WEBSITES 101 M E G A N C A R Y
- 4. S E A R C H E N G I N E O P T I M I Z A T I O N
- 5. How high you rank on Google/how easy it is for people to find you when they use a search engine. S E A R C H E N G I N E O P T I M I Z A T I O N
- 6. How high you rank on Google/how easy it is for people to find you when they use a search engine. S E A R C H E N G I N E O P T I M I Z A T I O N B U I L D I N G C O N N E C T I O N S
- 7. How high you rank on Google/how easy it is for people to find you when they use a search engine. S E A R C H E N G I N E O P T I M I Z A T I O N Makes it easy for poten;al publishers and/or readers to learn about you and your books B U I L D I N G C O N N E C T I O N S
- 8. How high you rank on Google/how easy it is for people to find you when they use a search engine. S E A R C H E N G I N E O P T I M I Z A T I O N Makes it easy for poten;al publishers and/or readers to learn about you and your books B U I L D I N G C O N N E C T I O N S P R O M O T E S S A L E S
- 9. How high you rank on Google/how easy it is for people to find you when they use a search engine. S E A R C H E N G I N E O P T I M I Z A T I O N Makes it easy for poten;al publishers and/or readers to learn about you and your books B U I L D I N G C O N N E C T I O N S Having a website that links to your own webstore or to online stores increases sales. P R O M O T E S S A L E S
- 10. Domains, HOSTING, & WEBSITES T E C H N I C A L I T I E S
- 11. domain names The address system for the internet. Similar to a phone number or house address. Ny;mes.com Google.com Gillian-‐flynn.com Amazon.com Audible.com Ebay.com E X A M P L E S
- 12. WEB HOSTING Where your website will live. It’s like renting a home or office, this is where you’ll set up shop. GoDaddy BlueHost HostGator CloudWays SiteGround FlyWheel S I T E S T H A T R E N T W E B H O S T I N G
- 13. WEBSITES & BLOGS A collection of web pages (html/css documents) that are stored on the web hosting server and provide the look, feel and content of your site.
- 14. CONTENT VS. MANUAL MANAGEMENT O P T I O N S
- 15. content Management systems A digital interface that guides you through the website from start to finish. Usually offers all-in- one packages for domains, hosting, & websites. Wordpress.com Weebly Squarespace E X A M P L E S
- 16. manual management Purchasing a domain name, creating website source files usually without the aid of a CMS (html/css files), & uploading to your own rented web hosting space.
- 17. companies that use a CMS The New Yorker BBC America Sony Music Best Buy Dallas Mavericks Beyoncé Samsung UPS MicrosoQ NASA E X A M P L E S
- 18. CMS SERVICES COMPARED W O R D P R E S S . C O M
- 19. W O R D P R E S S . C O M • $8.25-‐24.92 per month • CMS Interface • Themes/Templates • File Storage • Email/Chat Support • No Ads • Blog Func;onality • Ability to purchase a custom domain ($18 per year) CMS SERVICES COMPARED
- 20. W O R D P R E S S . C O M W E E B L Y • $8.25-‐24.92 per month • CMS Interface • Themes/Templates • File Storage • Email/Chat Support • No Ads • Blog Func;onality • Ability to purchase a custom domain ($18 per year) CMS SERVICES COMPARED
- 21. W O R D P R E S S . C O M W E E B L Y • $8.25-‐24.92 per month • CMS Interface • Themes/Templates • File Storage • Email/Chat Support • No Ads • Blog Func;onality • Ability to purchase a custom domain ($18 per year) • $8-‐$25 per month • CMS Interface • Themes/Templates • File Storage • Email/Chat Support • No Ads on higher plans • Blog Func;onality • Custom domain name (1yr free) • Integrated Ecommerce (Store) CMS SERVICES COMPARED
- 22. • $8.25-‐24.92 per month • CMS Interface • Themes/Templates • File Storage • Email/Chat Support • No Ads • Blog Func;onality • Ability to purchase a custom domain ($18 per year) W O R D P R E S S . C O M • $8-‐$25 per month • CMS Interface • Themes/Templates • File Storage • Email/Chat Support • No Ads on higher plans • Blog Func;onality • Custom domain name (1yr free) • Integrated Ecommerce (Store) W E E B L Y S Q U A R E S P A C E CMS SERVICES COMPARED
- 23. • $8.25-‐24.92 per month • CMS Interface • Themes/Templates • File Storage • Email/Chat Support • No Ads • Blog Func;onality • Ability to purchase a custom domain ($18 per year) W O R D P R E S S . C O M • $8-‐$25 per month • CMS Interface • Themes/Templates • File Storage • Email/Chat Support • No Ads on higher plans • Blog Func;onality • Custom domain name (1yr free) • Integrated Ecommerce (Store) W E E B L Y • $5-‐$18 • CMS Interface • Themes/Templates • File Storage • Email/Chat Support • No Ads • Blog Func;onality • Custom domain name (1yr free) • Integrated Ecommerce (Store) • Integrated Email w/higher plans S Q U A R E S P A C E CMS SERVICES COMPARED
- 24. SHOULD I PAY SOMEONE?
- 25. HIRING A DESIGNER C O S T S A V I N G Hiring a professional will save you time and money in the long run. C U S T O M I Z E A C M S & T R A I N Y O U T O M A I N T A I N B U I L D F R O M S C R A T C H & P A Y T H E M T O M A I N T A I N
- 26. HIRING A DESIGNER C O S T S A V I N G Hiring a professional will save you time and money in the long run. C H E A P E R , M O R E R E S P O N S I B I L I T Y M O R E E X P E N S I V E , L E S S R E S P O N S I B L I T Y
- 27. key elements
- 28. USER FRIENDLY K E Y E L E M E N T S a • Legible • Clear Hierarchy of Navigation • Mobile-Friendly
- 29. ESSENTIAL PAGES K E Y E L E M E N T S b Essential Pages/Sections to include on your website to ensure readers and/or potential publishers get the most out of your website.
- 31. Carefully Curated homepage • Consistent branding/visual design • Clear naviga;on linking to sub-‐pages • Large graphics linking to new work • Links to recent news, blog posts, newsle_ers, etc. • Links to social media pages • Email newsle_er sign-‐up form H O M E P A G E C O N T E N T
- 33. author information • Bio with photo/photos • Press kit/publicist or agent contact info • Speaking/appearance schedule A U T H O R P A G E C O N T E N T
- 35. books & publications • List of books by series and/or year • Pages dedicated to each series and/or book • Reviews/praise P U B L I C A T I O N S P A G E C O N T E N T
- 36. blog
- 37. blog • Wri;ng Process • Day-‐to-‐day ac;vi;es • Book excerpts/teasers • Reviews/recommenda;ons of favorite authors • Interviews/guest bloggers B L O G C O N T E N T
- 38. contact page
- 39. common mistakes
- 40. confusing navigation M I S T A K E S 1 • Things are hard to find/in unusual places • Too many links, no structure • Hard to read/illegible font • Links are broken/not updated
- 41. Forgetting your audience M I S T A K E S 2 • Visuals that appeal to you and not your audience • Too much/too little information on yourself & your books
- 42. not updating your site M I S T A K E S 3 • Appearances/readings are several months behind • Blog hasn’t been updated in months (or years!) • Book list is missing newer publications • Social media/navigation links are broken
- 43. Hiring your cousin/friend/ bro-in-law M I S T A K E S 4 • Family & friends are often pressed for time • They lack the professional know-how to troubleshoot major problems • Their feelings can get easily hurt
- 44. Building it By yourself M I S T A K E S 5 • Going it alone can be frustrating/time consuming • Graphics may lack the professional polish an audience expects • Parts of the website may go unfinished or not work
- 45. annoying backgrounds or sounds M I S T A K E S 6 • Animated GIF backgrounds make a site hard to read • Too many bright colors can be overwhelming • Auto-playing sounds or videos can annoy an audience
- 46. no store or buy links M I S T A K E S 7 • Readers will want to know how to buy your book • Not including links to buy or a store may mean lost sales
- 47. more text than photos M I S T A K E S 8 • Humans have an attention span of 8 seconds! • Use short paragraphs, with eye catching titles • Use photographs to illustrate your point
- 48. ignoring SEO M I S T A K E S 9 • Fill out all the boxes you probably ignore when posting content • Populate tags/keywords/categories • Include thumbnail images of posts and descriptions • Title posts and pages appropriately • Research popular headlines, keywords and tags for your genre
- 51. outline navigation Home Page • About a. Bio b. Appearances c. Press Kit • Books a. Book List b. Store • Blog • Contact Form M Y S I T E
- 52. collect content
- 53. collect content • Create a folder on your computer called “Website” • Create sub-‐folders for every page of your website • Gather graphics & copy for each page beforehand C O M P L E T E B E F O R E Y O U S T A R T B U I L D I N G
- 55. choose a platform • Decide on CMS or Manual • Price CMS Plans or Domains/Hos;ng C O N T E N T O R M A N U A L M A N A G E M E N T S Y S T E M
- 57. hire a professional • Request quotes from several designers in your area • Look up reviews of designers or ask for references • Make sure to inform a professional if you will need content imported from an old/exis;ng blog/site • If you’re DIY’ing take the ;me to train yourself on the plagorm and its tools S T A R T Q U O T I N G W E B D E S I G N E R S
- 59. test, test, test… • Comb through any content transferred carefully • Make sure all links work • Check for spelling/gramma;cal errors • Have family and friends test the site for ease of use/ naviga;on • Check it on mul;ple browsers and devices D O N ’ T R U S H A L A U N C H
- 61. create a Maintenance schedule • Content should be regularly updated • Create a weekly schedule for new blog posts, social media updates, e-‐newsle_ers • Choose one day per month to update book lists, appearance schedules, etc. • Create a document of possible topics for blog posts B U T I J U S T F I N I S H E D ? ?
- 62. summary G E T R E A D Y T O C R E A T E Y O U R W E B S I T E ! P I C K A P L A T F O R M
- 63. summary G E T R E A D Y T O C R E A T E Y O U R W E B S I T E ! P I C K A P L A T F O R M M A K E A P L A N
- 64. summary G E T R E A D Y T O C R E A T E Y O U R W E B S I T E ! P I C K A P L A T F O R M M A K E A P L A N G A T H E R C O N T E N T
- 65. summary G E T R E A D Y T O C R E A T E Y O U R W E B S I T E ! P I C K A P L A T F O R M M A K E A P L A N G A T H E R C O N T E N T A V O I D D O N ’ T S
- 66. summary G E T R E A D Y T O C R E A T E Y O U R W E B S I T E ! P I C K A P L A T F O R M M A K E A P L A N G A T H E R C O N T E N T A V O I D D O N ’ T S K E E P C U R R E N T
- 67. summary G E T R E A D Y T O C R E A T E Y O U R W E B S I T E ! P I C K A P L A T F O R M M A K E A P L A N G A T H E R C O N T E N T A V O I D D O N ’ T S K E E P C U R R E N T K E E P L E A R N I N G
- 68. D O W N L O A D Slideshare.net/megancary C O N T A C T M E Megancary.com Megan@megancary.com Instagram.com/thatdesignprof Pinterest.com/megancary Thank You!