Presented at Pre-Partner Day MS Project Conference 2012

1. Video Recording:
http://www.youtube.com/watch?v=NO5JII_XgJc

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@meetdux #mspc12

3. § What’s the Big Deal?
§ Defining Success Criteria
§ Utilizing Relevant Tools
§ Integrating Social Media with Existing Business Strategy
§ Questions and Answers
@meetdux #mspc12

4. @meetdux #mspc12

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@meetdux #mspc12

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7. Twitter
@meetdux #mspc12

8. Estimated Millions of users as of Feb 2012

9. § What’s the Big Deal?
§ Defining Success Criteria
§ Utilizing Relevant Tools
§ Integrating Social Media with Existing Business Strategy
§ Questions and Answers
@meetdux #mspc12

10. Identify Your Goal
Engagement
Build Brand
Sales
Industry Pulse
Cost Considerations
Staffing
Tools
Advertisement
Return on Investment
Thought Leadership
Sales
Customer Service
@meetdux #mspc12

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@meetdux #mspc12

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15. Group
Goals
Metrics
How to Compile
Marketing
Brand Awareness
- Site visits
- Web analytics
- Downloads
- Technorati
- Search ranking
- Klout
- Time spent
- Favs/Fans/Friends/Followers
Sales
Increase Sales
- New business
- CRM lead source
- Win compete business
- Word of mouth
- Renewals
- Sales Wins
Partner Marketing
- Sales Inquiries
- Industry/community
Channel - Partnerships
validation
- Grow industry relationships
- Customer confirmation
@meetdux #mspc12

16. § What’s the Big Deal?
§ Defining Success Criteria
§ Utilizing Relevant Tools
§ Integrating Social Media with Existing Business Strategy
§ Questions and Answers
@meetdux #mspc12

17. @meetdux #mspc12

18. @meetdux #mspc12

19. § What’s the Big Deal?
§ Defining Success Criteria
§ Utilizing Relevant Tools
§ Integrating Social Media with Existing Business Strategy
§ Questions and Answers
@meetdux #mspc12

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@meetdux #mspc12

21. • Call for Sponsors/Speakers
Launch
• Blog Posts
• Twitter/FB/LinkedIn/Youtube/Flickr
• News Release template
Build •
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Social Media schedule
Scheduled tweets/fb/blog postings
Momentum
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Articles on partner sites
Video interviews for promos
• Liveblogging
During the •
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Session hashtags
Twitter
Event
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Video Streaming
Talent Show
@meetdux #mspc12

22. Newsletter
News Release
Twitter/
Articles/Blogs
LinkedIn
Partner
Webcasts
@meetdux #mspc12

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@meetdux #mspc12

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@meetdux #mspc12

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@meetdux #mspc12

26. § What’s the Big Deal?
§ Defining Success Criteria
§ Utilizing Relevant Tools
§ Integrating Social Media with Existing Business Strategy
§ Questions and Answers
@meetdux #mspc12

27. Next Steps
§ PPT deck & sample § Business Owners Social
templates Media Toolkit
§ MPN Tools: Social Media for § 13 Tools to Simplify Your
Partners Social Media Marketing
§ Videos: MPN Marketing § MPN Resource Center:
Mondays Social Marketing
@meetdux #mspc12

28. Questions?