DMOs can take advantage of sharing empowerMINT content with planners in order to raise your visibility and build your relationships in 2015. Here are some tips to help get you started on using empowerMINT's free articles, webinars, and posts so you don't have to reinvent the wheel.
4. Help me
help YOU!
• ARTICLE content- save time & gain instant
content
• WEBINARS- connect with your planners!
• Importance of being a Destination Expert
• NEW- empowerMINT Profile News Feed
• Taking empowerMINT into your 2015 Sales
Strategy
Takeaways
5.
6. Save time by personalizing and article
content on your DMO website and
meeting planner newsletters.
Library of Articles-use them!!
7. Articles You Can Use:
Cut & Paste in to your branded
eNewsletter for additional planner
content
Distribute “as is” to your meeting
planners and sales staff
Create your own branded article email
series to your meeting planners list
9. Put an end to cold-calling and use monthly WEBINAR
invites to open up conversations with planners.
1. Register YOURSELF & Have Your Sales
Team Register
2. Share on Your Social Media & Website:
3. Invite Your Planners
Help sells!....
10. CUSTOM WEBINAR INVITE TEMPLATE:
DID YOU KNOW?
The empowerMINT team can
create a custom URL invite for you
to include in your invite & track
which of your invited planners
attend!
14. 0
5
10
15
20
25
30
35
40
45
July 1- July 28 2014 July 29- August 31 2014 (Post Insights
Send)
empowerMINT Unique Destination Page Profile Views for Syracuse Convention
& Visitors Bureau
28 to 41!!!
Increased Visibility!
15. Make empowerMINT WORK for YOU in 2015!
Expand training for your sales teams
and incorporate empowerMINT into
your 2015 sales strategy
• Bring Insights/Insider into your Sales
Meeting
• Have your sales team attend
Webinars/training
• Share webinars/articles on your personal
linkedin, social media & destination
website & profiles
• FEEDBACK- our empowerMINT team
wants to hear from YOU- What can we do
better??
17. 4 Ways to Keep in Touch!
Email:
kskidmore@destinationmarketing.org
Website: www.empowerMINT.com and search & connect with a
local expert for FREE
Blog: blog.empowerMINT.com FREE meeting planner/DMO
resources including previous webinar replays, articles
LinkedIn: Join our group-- DMAI Network for CVBs and Meeting
Professionals
Podcast: Meeting Planning Madness
blog.empowerMINT.com/podcast
Hinweis der Redaktion
Introductions and general housekeeping/announce Q/A at the end from ?’s entered in the ?’s box
Joint Webinar with our co-host Cvent
Rebekah Hennessey, CMPWellPoint, Inc., Travel Services Consultant
As a travel services consultant within the Procurement Department, Rebekah Hennessey is responsible for development and implementation of strategic programs associated with the travel and meeting programs that support WellPoint’s more than 47,000 associates across the country. Her current focus is building strategic relationships with hotel partners to advance WellPoint’s interest for meeting and business travel purposes. Rebekah is also responsible for process improvement leveraging the company’s technology resources.
Cvent Panelist:
Kevin Fliess
Cvent, Vice President of Product Marketing,
Kevin has spent the last 15 years leading marketing and product management teams at both start-ups as well as Fortune 100 global firms. Most recently, Kevin led worldwide ecommerce product strategy for Hewlett Packard’s $1B direct-to-customer channel – store.hp.com. Kevin also has extensive experience in the travel industry. He was co-founder and CEO of TravelMuse – a social trip planning solution, which was acquired by Travora Media -- and later he was employee #1 at Room77.com – a leading meta-search site -- where he served as GM and VP of Product.
Show Screen during log in for audio directions/cmp credit info.
Why come together? One of the things I would like to discuss with you Tracey is how we/you Position yourself as proficient destination experts and meeting planners partners. Is this something that is important to you & your team?
Why do we feel this initiative is necessary…because of the confusion, unawareness and misperceptions/distrust continue to plague planner perception of our value in the meetings market.
Strength and increased relevance in numbers.
An expert voice in the meetings marketplace
A proactive partnership with empowerMINT.com
Tracey, empowerMINT thrives on advocating for & Educating Planners on the Value of a Using a CVB. How is this important is articulating the DMO value proposition & how do you connect to empowerMINT to do so?
If our Articles & Educational Resources on our blog are new to you, we realize they can be a bit overwhelming to jump into & know what to read first or share. To help you navigate, our team has identified our top posts for 2014. Connect her to see what got planners & DMOS excited.
Webinars- Tracey you have been fabulous about sharing our Webinar invites with your planners. Has that been a valuable resource for you to connect with them on a more personal level? What can our team do to make these more valuable? Example- create custom URLs for your invites to track responses of what planners you invite actually attend.
Webinars- Tracey you have been fabulous about sharing our Webinar invites with your planners. Has that been a valuable resource for you to connect with them on a more personal level? What can our team do to make these more valuable? Example- create custom URLs for your invites to track responses of what planners you invite actually attend.
Our planners have indicated destination news is one of the most important things they value while in the consideration stages of sourcing their events.
We did an analysis of profile views prior to destination insights going out & after. The number of unique destination profile views increased by over 46 % This is pretty significant & exciting considering Syracuse was in our very first revamped destination Insights news without knowing what to expect. The empowerMINT team is very excited to see what happens in this next year as we work to improve the structure & reach of this news letter. Tracey thoughts? Also, imagine how much more effective this would be if you would share this type of content in your own website, linkedin & other social media channels? Its all about creating content & pushing it out for more visibility.
Thank our sponsor call on for their comments.
Take any questions for panelist from the audience
Facilitate ?’s from the ? Board for panelist….Elaine and Joy to ask