Microformats are formats for adding semantics to HTML tags to make information like contact details, events, and reviews machine-readable. They allow search engines and browsers to better understand information on web pages. Microformats are created by adding HTML class names and attributes that follow particular patterns to tags like <div>, <span>, and <p>. This helps machines identify different types of information and extract it from pages.

1. Microformats:
The What, Why, Where and How
Mark Meeker
Architect, UI Engineering
Orbitz TechTalk
Chicago, Illinois
October 31, 2007

2. • What are microformats?
• Why are they important?
• Where can they be found?
• How are they created?

3. What are microformats?

4. Information

5. Browser

6. Moscone Center
747 Howard Street
San Francisco, California
94103

7. Browser
Human Readable

8. API