SlideShare ist ein Scribd-Unternehmen logo
1 von 42
Mobil sosyalleşme

Eşiğinde
YENİ BİR DÜNYA
Bu sunum 8 Ekim 2011 tarihinde CEBIT
                                Bilişim Eurasia etkinlikleri kapsamında
                                düzenlenen ‘Mobil Sosyalleşme’ paneli
DENİZ ERGÜREL                   için hazırlanmıştır. Sunumda belirtilen
                                    görüşler tamamen bireysel olup,
Medya Derneği Genel Sekreteri       kurumsal bir bağlayıcılığı yoktur.

deniz@medyadernegi.org             Kaynak göstermek kaydıyla ticari
                                olmayan faaliyetlerde kullanılmasında,
Twitter: @denizergurel           paylaşılmasında ve alıntılanmasında
                                herhangi bir sakınca bulunmamaktadır.
Blog: http://medyaglob.com
Cesur (ve Hızlı)
Yeni Dünya
Yeni teknolojilerin
      50 milyon kullanıcıya ulaşması
                       75 Yıl       38 Yıl   13 Yıl




                         4 Yıl       3 Yıl   2 Yıl




Kaynak: UNESCO ve Apple raporları
İletişimin
km. taşları
Graham Bell
                                                                                           1876


Fotoğraf: http://www.earlyo$cemuseum.com/IMagesWWW/1876_Bell_Speaking_into_Telephone.jpg
Western Digital 500
                  1949

Fotoğraf: http://en.wikipedia.org/wiki/File:Model500Telephone1951.jpg ProhibitOnions
Kaynak: http://www.flickr.com/photos/dr_john2005/74211229/
Bell Telephones
                                                                           1963

Fotoğraf: http://www.etsy.com/listing/77244278/fun-att-push-button-phone
1983
                                  Motorola DynaTac
Fotoğraf: http://www.puremobile.com/communityblog/wp-content/uploads/2008/09/first-cell-phone-pic.jpg
Motorola StarTAC
      1996


Fotoğraf: http://upload.wikimedia.org/wikipedia/commons/b/b3/MotorolaStarTAC.jpg ProhibitOnionsS
iPhone
                                                                             2007


Fotoğraf: http://www.msnbc.msn.com/id/44797373/ns/business-world_business/
Telefon
                                                        artık sadece
                                  bir telefon değil!

Fotoğraf: http://www.flickr.com/photos/twenty_questions/2348686991/
iPhone kullanımı

                          %45	
                           %14	
     %14	
  




                          %10	
                           %9	
      %8	
  

Kaynak: Morgan Stanley iSuppli araştırma istatistikleri
Telefondan TV’ye


Fotoğraf: http://medyaglob.com
TV’den ev eşyalarına


Fotoğraf: http://medyaglob.com
Değişen
Medya
Mobil Sosyallesme
Mobil Sosyallesme
Değişimin
4 Sebebi
UCUZLAYAN TEKNOLOJİ




Fotoğraf: http://eandt.theiet.org/news/2011/mar/panic-button.cfm
ARTAN INTERNET
                                                                                     1995

                                                     16.000.000
                                                                                   2000

                                              360.000.000
                                                                                        2011

                                       2.0950.000.000
Kaynak: Internet World Stats

Fotoğraf: http://www.scientificamerican.com/article.cfm?id=world-leaders-urge-action-on-climate-change
MOBİL ARAÇLAR




Fotoğraf: http://www.flickr.com/photos/simona_/4068354970/in/photostream
SOSYAL MEDYA
        FACEBOOK: 800 MİLYON

        YOUTUBE: 490 MİLYON

         TWITTER: 200 MİLYON

WIKIPEDIA KONU BAŞLIĞI SAYISI 17 MİLYON
Değişimin
İstatistikleri
Global
Mobil Telefon Aboneliği

5.3
Milyar            Kaynak: International Telecommunication Union
Global
Internet Kullanıcıları

2
Milyar                   Kaynak: Internet World Stats
Global
Televizyon sayısı

1.5
Milyar              Kaynak: iStrategy
Global
Gazete Tirajı*

517
Milyon
*Etki alanı düşünüldüğünde 1.7 Milyar okuyucu   Kaynak: WAN-IFRA
Kaynak: Morgan Stanley
Mobil internet
                                                     kullanıcılarının
                                                      %86’sı
                                         TV karşısında
                                        mobil internet araçları
                                              kullanıyor
                                                                 Kaynak: intomobile.com
Fotoğraf: http://www.flickr.com/photos/cameijei/4967067915/
Mobil Internet içeriği

%48          Haber ve Spor


%20          Sosyal medya


%19          Eğlence
                             Kaynak: iStrategy
İçerik mi?
Teknoloji mi?
En iyi makina en iyi
                                                 fotoğrafı çekseydi;
                                                 en iyi daktiloya sahip
                                                 olan da en iyi romanı
                                                 yazardı
                                                 Ara Güler


Fotoğraf: http://www.ntvmsnbc.com/id/24997249/
Benim için önemli olan
    mezardaki en zengin
    adam olmak değil,
    yatağa yattığımda
    harika işler yaptık
    diyebilmektir.
    Steve Jobs



Fotoğraf:http://www.apple.com
Sosyal
Medya Etkisi
Sosyal Medya melek mi?




Mısır Devrimi – Ocak 2011

Fotoğraf: http://photoblog.msnbc.msn.com/_news/2011/02/06/6001520-is-the-role-of-social-media-in-the-egyptian-crisis-overblown
Melek mi? mı?
     Yoksa şeytan




Londra Yağmalamaları – Ağustos 2011

Fotoğraf: http://uptodatetech.com/blackberry-bbm-and-social-networking-sites-london-riots-1091
                                                Kaynak: http://www.razzamataz.net/2011/08/london-riots-destro-sonys-dadc-facility/
Sosyal medya
   Klasik medyayı öldürüyor mu?




Twitter’da en çok takip edilenler gerçek hayatta da popüler isimler!
                                                                  Kaynak: Twitter Counter
Çözüm
nerede?
Farklı platformlar, farklı
kanallar
IPTV uygulamaları

Fotoğraf: http://medyaglob.com
Mobil sosyalleşme

Eşiğinde
YENİ BİR DÜNYAYA

Weitere ähnliche Inhalte

Empfohlen

AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)contently
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024Albert Qian
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsKurio // The Social Media Age(ncy)
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summarySpeakerHub
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next Tessa Mero
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best PracticesVit Horky
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project managementMindGenius
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...RachelPearson36
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
 
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at WorkGetSmarter
 

Empfohlen (20)

AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
 
Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
 
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work
 
ChatGPT webinar slides
ChatGPT webinar slidesChatGPT webinar slides
ChatGPT webinar slides
 
More than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike RoutesMore than Just Lines on a Map: Best Practices for U.S Bike Routes
More than Just Lines on a Map: Best Practices for U.S Bike Routes
 

Mobil Sosyallesme