A presentation & few basic dynamics & 10 basic tips to get brand exposure on Facebook. Learn how to harness social currency to drive buzz & Encourage positive conversations to drive advocacy. More details on http://www.mediazo.com/social-media/dynamics-facebook/

1.
Facebook Dynamics &
10 Basic Learnings

2. Dynamics that you should know about Fanpages
Affinity
Time Decay
Weight

3. Dynamics that you should know about Fanpages
Affinity
Determined by the amount of
interaction between any two given
Facebook users. the more you
interact with a fan, the more likely
your posts will show up in that fan’s
newsfeed.

4. Dynamics that you should know about Fanpages
In a Post, A share, for example, carries
more weight than a comment, a
comment is weightier than a Like
Weight
and a Like ‘weighs’ more than a click
on the post.

5. Dynamics that you should know about Fanpages
Time Decay
Refers to post timeliness. Like any
piece of news, the older it becomes, the
less relevant and important it is, thus
less likely to appear in newsfeeds.

6. 10 Basic Learnings

7. #1
Be personal : Make it connect
with people. Talk as agony
aunt or fun loving team mate.

8. #2
Relate each picture with your
services to solve the dual
purpose of making it visually
attractive & selling your
services

9. #3
Contest launched should
have clear role definition.
Make prizes real or virtual but
remember to include it.

10. #4
It's okay to be humorous at
times

11. #5
Put across your employees at
times : Show your corporate
culture, it helps to strengthen
the connect with the
audience.

12. #6
Remember & respond to the
comments made by followers
on your priority basis

13. #7 Mind the Time
Make your post fall in the right
time & with the known or
researched demographics.
Learn about the hours of the
day & hours of the time.

14. #8 Frequency Note
Half life of your post is in the
first 3 hours. So push & post
new update once you see the
interest of your audience
weening off.

15. #9 Ask Questions
Discussing events shows your
audience about your
connection with the current
world & recent happenings.
Make Sure you ask question within YOUR Brand Guidelines

16. #10 Mixed Bag
Mix & match your content to
directly link with people.
Photos of happy customers,
employees, case studies,
humorous jokes, Polls for fun or
research, fill in the caption. New
product tips & Run a contest.

17. How it Helps?

18. This Helps to
Build loyalty, engagement
and brand experience

19. This Helps to
Strengthen the emotional
connection with the brand by
building relationship

20. This Helps to
Harness social currency to
drive buzz

21. This Helps to
Encourage positive
conversations to drive
advocacy

22. This Helps to
Strengthen the emotional
connection with the brand by
building relationship

23. This Helps to
Harness social currency to
drive buzz

24. This Helps to
Encourage positive
conversations to drive
advocacy

25. Thank you
honey@mediazo.com
+91.9811396858
www.mediazo.com