Pakistan media industry analysis for the Month of February 2017. Prepared for Pakistan media industry players. Analysis are based on National and Regional Publications and Magazines.

2. Mediatrack monitor the print media data from Karachi, Lahore,
Islamabad Hyderabad ,Multan, Peshawar & Quetta regions.
Mediatrack monitor all type of Ads including Classified, Notices, Job
opportunity and Tender etc along with branded Ads.
But in this report focused only branded category Ads from 38 English,
Urdu & Regional Publications.
For Magazines and Digest all type of advertisement monitored.
Weekly / Monthly / Bimonthly Magazines and Digest monitor for this
study.
Data Source:

3. 0.6%
0.6%
0.7%
0.7%
0.7%
0.9%
0.9%
1.1%
1.1%
1.2%
1.5%
1.7%
2.2%
2.6%
2.9%
7.5%
8.0%
8.4%
10%
12%
18%
MILK AND DAIRY PRODUCTS
WATCHES/CLOCKS
CALLING CARDS & PTCL
COOKING OIL & GHEE
INVESTMENT/SAVING CENTRES
MEDICINE
SHOPS
UPS/CABLE WIRE/BATERIES
MOBILE PHONE OPERATORS
INSURANCE COMPANIES
LUBRICANTS
HOSPITALS/HEALTH CLINICS
RAZERS / BLADS
GARMENTS/LAWNS
CORPORATE IMAGE
BANKS
GOVT OF SIND
EDUCATION
FEDERAL GOVERNMENT
GOVT OF PUNJAB
CONSTRUCTION

4. 0.6%
0.7%
0.7%
0.7%
0.7%
0.7%
0.8%
0.9%
0.9%
1.1%
1.2%
1.4%
1.6%
1.7%
1.8%
2.5%
4.9%
7.7%
8.4%
13%
PAK TELECOM MOBILE LTD
PTCL
SONERI BANK
GUL AHMED TEXTILE MILLS
PAKISTAN STATE OIL
LUMS
BANK ALFALAH
DHA
STAR MARKETING (PVT) LTD
THE VISION MARKETING
SHAUKAT KHANUM HOSPITAL
EXECUTIVE BUILDER
ROYAL RESIDENCIA LAHORE
HABIB BANK LTD
UNITED BANK LTD
TREET CORPORATION
IZHAR GROUP OF COMPANIES
PUNJAB GOVERNMENT
SINDH GOVERNMENT
PAKISTAN GOVERNMENT

5. 0.7%
0.7%
0.7%
0.8%
0.9%
1.0%
1.1%
1.1%
1.2%
1.2%
1.2%
1.2%
1.4%
2%
2%
3%
4%
4%
5%
5%
DHA
LUMS
WORKS AND SERVICES DEPT SINDH
BANK ALFALAH ORBIT REWARDS
SINDH GOVERNAMENT
HABIB BANK LTD
PARK VIEW SIGNATURE APARTMENTS
PUNJAB INFORMATION TECHNOLOGY
SHAUKAT KHANUM HOSPITAL
MINISTRY OF WATER & POWER
PAKISTAN BUREAU OF STATISTICS
MINISTRY OF LABOUR & HUMAN RESOURCES
PARAGON CITY
ROYAL RESIDENCIA LAHORE
UNITED BANK LTD
SPECIAL EDUCATION DEPARTMENT SINDH
MINISTRY OF HEALTH PUNJAB
PUNJAB GOVERNAMENT
PAKISTAN GOVERNMENT
DREAM GARDENS

6. Jang group (Daily Jang & The news) )business increased in Feb 2017
42
15
11 10.9
5.9
3.5
2.3 2.0 1.2 0.8

7. 34
24
12
10
8.2
4.0 3.5 3.5
0.2 0.1

8. 25
12
9.6
5.5 5.3 5.0 4.7 4.5 4.2 4.0 3.9

9. Dailys business increased but Magazines business decreased
Daily
99%
Magazine
1%

10. ENGLISH
35%
URDU
65%
Ratio is same as previous

11. Hyderabad
1%
Islamabad
23%
Karachi
34%
Lahore
27%
Multan
7%
Peshawar
2%
Quetta
6%

12. Data Source:

13. U FONE
35%
ZONG
28%
PTCL
37%

14. SAMSUNG
72%
OPPO PHONE
17%
LENOVO
11%
HUAWEI
0%

15. There are 12 Banks in OTHERS
UNITED BANK
24%
HABIB BANK
23%
BANK ALFALAH
10%
SONERI BANK
9%
NATIONAL
BANK
6%
MCB
5%
DUBAI ISLAMIC
BANK
4%
HABIB
METROPOLITAN
4%
FINCA MICRO
FINANCE
4%
KHUSHHALI BANK
4%
OTHERS
7%

16. NEW JUBILEE INS
43%
SINDH INSURANCE
38%
ASKARI
GENERAL INS
10%
ADAM JEE
INSURANCE
2%
ASIA
INSURANCE
2%
STATE LIFE
BIMA
2%
RELIANCE
TAKAFUL
2%
PAK QATAR
TAKAFUL
1%

17. SUFI BANASPATI &
OIL
59%
SHAMA BANASPATI
& OIL
16%
MUNDIAL
OLIVE OIL
8%
GAI BANASPATI
& OIL
5%
DALDA BANASPATI
& OIL
4%
ITALIA OLIVE
OIL
4%
BORGES OLIVE OIL
2%
HABIB COOKING
OIL
2%