1. Target Audience
For Psychological Thriller

2. Demographics
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Primary Focus: 18 – 27
Wide Audience: 30 -35
Gender: 65% Male
Income Level: A ; B (higher, upper middle class)
Ed. Level: University / College Graduates
Marital Status: Single/Engaged
Occupation: Managerial Positions
Ethnic Background: Anyone
Location: U.K

3. Social Media:
•Social Networks
•Youtube (Voxpop)
Social Media will help us to
reach a further amount of
people who relate to our
target audience.
Questionnaires: Using our
demographics we will select
specific people, who link to
our target audience and ask
for them to fill in our
questionnaire. (Survey
Monkey)
How will we conduct audience research?
Focus Group: We have selected 5 people who form part of our primary
audience.
These 5 people will help us during four stages of our production as we will be
screening rough cuts and asking for their opinion on each detail that forms
part of the final outcome.

4. Primary Research – Focus Group
We will have a core (focus) group which will help in 4 stages of our
production.
Creation of the plot
– ask for advice and
opinion on the
outline of our story.
Initial
Plan
Rough cut of Opening
Sequence – complete
draft
First
completed
draft
1st edit / 2nd edit
1st - what can be
improved or changed
2nd – Feedback on the
improvements
1ST / 2ND
complete
edits
Final Screening
– Completed
opening
sequence
review.
Final
Outcome

5. Questionnaire/Results
Our findings showed that
70% of our target audience
prefer a psychopath
protagonist.
Whilst an equal 20% opted
for ‘No mental condition’ or
‘Schizophrenia’.
https://www.surveymonkey.com/s/S6XTNWM

6. Questionnaire/Results
•70 % selected a male protagonist as
their favourite for a psychological
thriller.
•60% decided that children
made a more successful victim.

7. Questionnaire/Results
•60% decided a non-linear structure
was better for a Psychological thriller
film.
•70% chose the plot should be
based around a trouble protagonist.

8. Questionnaire/Results
•70% preferred a scene-based opening sequence to a title-based.
•50% chose music as an important micro-element that builds up
suspense/ tension in Psychological thrillers.
•50% said they looked for an interesting plot and twist in the
storyline of a Psychological thriller
•70% expect to be shocked when the plot is revealed; they expect
the plot to be slowly revealed.
Additional findings:
•40% chose Leonardo Dicaprio as the actor they mostly associate with Psychological
Thrillers
•Memento and Shutter Island were the two most mentioned, favourite films.

9. Focus Group
1.
2.
3.
4.
Mr Davies
Mr Buchanan
Ms Begum
Ms Sweeny

10. Secondary Research
Oldboy
Side Effects
The Iceman
Gravity
Trance
The Purge
Prisoners
Stoker
Average % of Male
audience = 61%
•CLASS %
•AB – 41
•C1 – 40