Global mobile penetration is over 5 billion subscribers. In 2011, smartphones outsold PCs and the number of smartphones surpassed feature phones. The mobile advertising market is predicted to grow from $5.3 billion in 2011 to $24.2 billion in 2015, driven mainly by search and display ads. Consumers across many regions, especially in developing markets, are comfortable with and receptive to mobile ads. Velti has implemented successful global mobile marketing campaigns for clients such as Subway, Wind Mobile, and Armani Exchange.

1. OMMA Global 2011 Navigating the Global Mobile Marketing and Advertising Landscape

2. Global Market Insights How consumers are interacting with mobile around the world 1 Part 1 – Mobile Subscribers, Handset Data, Mobile OS Part 2 – Global Stats, Mobile Web, 3G & 4G Coverage Part 3 – Mobile Marketing, Advertising & Messaging Part 4 – Consumer Mobile Behavior Part 5 – Velti Global Case Studies

3. Part 1 - Global Mobile Penetration 2 Global mobile footprint is over 5billion consumers!!

4. Part 1 - Global Smartphone Penetration 3

5. 2011 Inflection Point: Mobile Devices Outselling PCs 4

6. 2011 Inflection Point: # of Smartphones > # Feature Phones 5 iOS + Android Market Share = 68% of Smartphones

7. Part 1 - Global Mobile OS Market Share Android is Dominating 6 Over 550,000 Android activations, daily!

8. Part 1 – Mobile Browser Penetration – North America 7

9. Part 1 – Mobile Browser Penetration – Asia 8

10. Part 1 – Mobile Browser Penetration – Europe 9

11. Part 1 – Mobile Browser Penetration – South America 10

12. Part 1 – Mobile Browser Penetration – Africa 11

13. Part 2 Global Mobile Stats, Mobile Web, 3G, 4G 12

14. Part 2 - Global Mobile Device Sales in 2011 13 Number of iOS devices supported globally = 6 Number of Android devices supported globally = 300+

16. Mobile device sales going north – 18.5% more devices sold in 2010 than 2009

17. Android hasbecome the top OS for new smartphones in 2011

18. Mobile access to the web will overtake PC by 2014 – mobile phone penetration outnumbers fixed internet users 5:2, globally

19. There are more mobile web users in China than in any other country (300 Million+). Asia is set to dominate global mobile web. 1) Advanced mobile markets, 2) large population, 3) low PC penetration

20. As of today, 85% of new handsets sold are able to access the mobile web

21. One in five global mobile subscribers have access to 3G or 4G

23. Part 3Mobile Marketing, Advertising, Messaging 16

27. SMS leads all mobile behaviors – 8 trillion+ text messages will be sent globally in 2011 – Combination of standard rate and premium.

28. How many people see and react to mobile ads?

29. In UK, France and Germany, 45% of consumers (especially younger people) noticed mobile advertising and of these, 29% responded to it. “Click” to conversion is high as well with the following stats- Germany 49%, UK 47%, France 22%

30. The most effective form of ads was opt-in SMS in the UK (40 percent said they were more likely to respond to these) and in France (21 percent); while in Germany it was mobile Web ads (27 percent)

31. Time sensitive special offers or discounts (especially m-coupons) were most likely to lead to purchase.

32. People were most likely to purchase mobile content such as applications, music, games, tickets*Source MobiThinking

33. Part 4 How are people across the world interacting with mobile? 19

34. Part 4 – Global Trends 20 *Source - MobiThinking

36. Mobile internet penetration is expected to rise to 42.1% of mobile users in the region by 2015

37. For many of these users, mobile is the first screen for internet access

38. Recommended strategies – mobile web display, expandable, mobile site

39. Word to the wise – Know your global aggregator partners well, and understand your SLAs! Make sure they are strong. 21

41. Marketer strategies are increasingly sophisticated, comprising solutions that address every phase of the purchase cycle, including permission-based marketing best practices.

42. A greater number and variety of European brands are rising to the challenge. As a result, mobile ad spending is set to rise accordingly across the region.

43. Recommended strategies: Opt-in SMS via loyalty solutions with mCRM

44. Word to the wise – Know your global aggregator partners well, and understand your SLAs! Make sure they are strong. 22

46. 45% of consumers view “helping me find new information” as the number one benefit of mobile advertising.

47. In exchange for mobile ads on their phone, consumers prefer discounted services such as 10% savings on the phone bill (55%) or free content (49%).

48. The most appealing calls to action for consumers included click to call (30%), Viral or Social Media (24%) and then content, search, and purchase at (20%)

49. Recommended Strategies – Dependant on the region….SMS is ubiquitous even in more remote regions. Mobile web is growing in countries with higher population density, such as South Africa* Source – Comscore 23

51. 56.2MM mobile users will access social networks from mobile devices by 2013 in the U.S.

52. 620MM mobile search queries are estimated to be performed globally per day by 2012

53. 64% of global mobile data traffic will be video by 2013

55. eMarketer estimates that nearly 20 million US adults will redeem a mobile coupon this year, including coupons or codes received via SMS, applications and mobile web browsers; quick response codes for redemption online or offline; and group buying coupons purchased via mobile

56. By 2013, the number using such coupons will nearly double, and 16.5% of all US adult mobile phone users will redeem a coupon that year

57. Recommended strategies: end-to-end with display ads linking to mobile optimized experience with follow on marketing solutions. 25

58. Velti's Global Solutions 26

61. Menu/Nutrition: Calculate nutritional information on Subway® items.

62. Subway® Card: Check and increase balance of Subway® Card.

63. Subway® Loyalty Program: Integration with Subway® Loyalty Program

64. Gaming/Engagement: Engaging games using ‘Sandwich Builder’ to promote options available via Subway® Menu.

65. Email/SMS opt-ins: Building and growing opt-in database of consumers.

67. Wind Greece, Orascom Group “SMS & Win” May 2010 – August 2010 Wind extended its successful, long lasting partnership with Velti through the development of the SMS & Win campaign that took place in the summer of 2010. With every SMS sent to a short code, participants received a free wallpaper of their choice. Everybody won with every SMS along with having the chance to win even bigger prizes, such as: 1 Year of free airtime Every day A BMW 1 Every single week and a House of choice for the “big winner" worth up to €150,000) The campaign’s promotion included many kinds of media exposure in order to reach maximum penetration through: Three TV commercials Radio commercials Press (newspapers, magazines) Leaflets in Wind stores Banner Ad campaigns in Wind website Dedicated website Dedicated WAP site 4.6 Million Subscribers! Wind Greece – “SMS & Win” 30

68. Cross-Operator Egypt “Bara El Manhag” October 3 – November 27, 2010 The Bara El Manhag, a huge promotional campaign with a “Back to School” theme was the biggest cross-carrier campaign ever ran. Every participant could win up to 200,000 EGP no matter their mobile network, was successfully carried out by Velti. Any Mobinil, Vodafone or Etisalat customer, simply, by sending an SMS to a common short code had the chance to win any of the amazing cash prizes below: Every Day: 20.000 EGP – via draw Every Week: 20.000 EGP –2 winners – one via draw and one via Top Score Grand prize: 400.000 EGP – for 2 lucky winners that were awarded with 200,000 EGP each by draw! The campaign was communicated via, radio, press, outdoor, SMS broadcast and system messages. Cross-Operator Egypt – “Bara El Manhag” 31

70. The mobile community provides users with 3 to 4 text alerts over a month with special offers, promotions and information to Armani Exchange’s brand

71. Velti has additionally run an SMS campaign aiming to increase the mobile community membership by designating keywords and dedicated short codes, as well as special in-store promotions that incentivize users to joinand also win a $10 discount on their next purchase

72. Run for two weeks on February 2011, the mobile promotion aimed to drive additional sign ups to the mobile community as well as incentivize sales.AX LOVE AX 276-264 276-264 276-264 Thank you and welcome to the AX community. Thank you and welcome to the AX community. Thank you and welcome to the AX community. 32

74. Velti continues to evaluate the initial goals of the program, observing participant behavior and patterns, encouraging additional registrations, through SMS campaigns like the LOVE campaign run on February 2011

75. The most successful AX campaign to date was the LOVE keyword campaign increasing the mobile community database significantly in less than a 2 week time span. The AX club will likely venture to Canada and other countries given the popularity and success proven in the US.25% Mobile Community Increase 33

76. Thank YouTrevor HamiltonVP, Mobile Marketing Solutionsthamilton@velti.com+1.646.422.9092For more info on Velti go to www.velti.com & for details on mGage visit www.veltimgage.com