This document discusses 7 ways companies can fail fast and learn faster to drive ROI online. They are: 1) lacking clear, measurable goals; 2) not having a test and learn approach; 3) not investing in and using first party data; 4) measuring just cost per view/click without considering lifetime customer value; 5) not leveraging creative elements fully; 6) not trusting automated optimization tools; and 7) not knowing when to bring marketing efforts in-house. The document encourages setting weekly goals, continually testing and measuring campaigns, segmenting customers based on first party data, optimizing creative elements, and using automated tools to optimize budgets and targeting.