Sponsor Presentation: Maropost
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Email Insider Summit 2016
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Sponsor Presentation: Maropost
- 1. HOW TO REDUCE YOUR EMAIL CAMPAIGN CREATION TIME TO ZERO Bob Frady CMO - Maropost Marketing Cloud
- 4. HOW TO REDUCE YOUR EMAIL CAMPAIGN CREATION TIME TO ZERO
- 6. WE’RE THE BEST, FASTEST GROWING ESP IN THE WORLD @thebfce
- 7. ONE OF CANADA'S FASTEST GROWING COMPANIES @thebfce
- 8. OTHERS DREAM IT. WE BUILD IT. @thebfce
- 9. THE MARKETING CLOUD THAT WORKS. @thebfce
- 10. WHO IS BOB FRADY? @thebfce
- 11. WHO IS BOB FRADY? @thebfce
- 12. HOW TO REDUCE YOUR EMAIL CREATION TIME TO ZERO @thebfce
- 13. THE EMAIL CREATION PROCESS @thebfce
- 14. THE EMAIL CREATION PROCESS • Create the content – OR – get the content links from your content team • Store those links in a spreadsheet until you need them for generating the email • Add tracking links to each link in the newsletter • Paste those content & tracking links into your newsletter template (be careful not to make any mistakes!) • Upload the images for each piece of content • Edit the HTML template to make sure the image links point to the appropriate place. @thebfce
- 15. THE EMAIL CREATION PROCESS • Test the rendering of the edited HTML to make sure you didn’t make any mistakes • Attach the content inside of your email system to the appropriate list. • Schedule the email to be sent – being careful not to send it at the wrong time. • Repeat the entire process the next time you send the newsletter (either later today, tomorrow, or next week.) • Put off any tests you would like to run on your program. @thebfce
- 17. ACTUALLY, THERE ARE NOW TWO @thebfce
- 18. THE RIGHT CHOICE DEPENDS ON YOUR RESOURCES @thebfce
- 20. METHOD1 -REVERSE THE PROCESS @thebfce
- 21. HOW TO REDUCE YOUR EMAIL CREATION TIME TO ZERO @thebfce
- 22. HOW TO REDUCE YOUR EMAIL CREATION TIME TO ZERO @thebfce
- 23. HOW TO REDUCE YOUR EMAIL CREATION TIME TO ZERO @thebfce
- 24. USE THE WEB WHAT IT’S BEST FOR @thebfce
- 26. HOW DO I DO THAT? @thebfce
- 27. STEP 1 – YOUR SIDE @thebfce
- 28. CREATE A PAGE THAT LOOKS LIKE AN EMAIL @thebfce
- 29. CREATE A PAGE THAT LOOKS LIKE AN EMAIL @thebfce
- 30. ADD YOUR ANALYTICS TAGS (BE SURE CHANGE THE DATE) @thebfce
- 31. ADD YOUR EMAIL ADVERTISING BLOCKS (IE – LIVE INTENT, POWERINBOX) @thebfce
- 32. HINT – <META NAME="ROBOTS" CONTENT="NOINDEX" /> @thebfce
- 33. STEP 2 @thebfce
- 34. USE YOUR CMS TO ASSIGN TO THE PAGE @thebfce
- 35. USE YOUR CMS TO ASSIGN TO THE PAGE @thebfce
- 36. WHEN YOU UPDATE THE CONTENT, YOU AUTOMATICALLY UPDATE THE PAGE @thebfce
- 37. STEP 3 – MAROPOST SIDE @thebfce
- 38. PART 1 – PULL FROM URL @thebfce
- 39. PART 2 – NAME THE CONTENT @thebfce
- 40. PART 3 – CREATE A CAMPAIGN @thebfce
- 41. PART 4 – DO A SPAM CHECK @thebfce
- 42. PART 5 – SET IT TO REPEAT @thebfce
- 43. AT THE APPROPRIATE TIME, WE’LL GO GET THE URL
- 44. WE ”WRAP” IT IN OUR TECHNOLOGY
- 45. WE PROVIDE AN UPDATED CAMPAIGN
- 46. STEP 4 – MEASURE
- 47. STEP 4 - MEASURE @thebfce
- 48. STEP 4 - MEASURE @thebfce
- 49. STEP 5 – TAKE IT UP A NOTCH @thebfce
- 50. STEP 5 – TAKE IT UP A NOTCH • Morning vs Afternoon Content • Regional Content • Segment Level Content • Language-specific Content • Spend your time testing and learning @thebfce
- 54. HOW DOES IT WORK @thebfce
- 55. CREATE RSS OR JSON FEEDS @thebfce
- 56. INSERT TO YOUR EMAIL TEMPLATE @thebfce
- 57. TYPES OF FEEDS • Static Feeds • Daily News • Monthly Best Sellers • Quote of the Day • Personalized Feeds @thebfce
- 59. WEB DATA + EMAIL DATA = PROFILE @thebfce
- 60. PROFILE + CONTENT + ENGINE @thebfce
- 62. ONE TEMPLATE + MULTIPLE FEEDS = @thebfce
- 64. EXAMPLE @thebfce
- 65. @thebfce
- 66. @thebfce
- 67. @thebfce
- 68. EITHER METHOD, YOU WIN @thebfce
- 69. TIME @thebfce
- 74. A BETTER EMAIL PROGRAM @thebfce
- 77. WHO? @thebfce