Diese Präsentation wurde erfolgreich gemeldet.
Die SlideShare-Präsentation wird heruntergeladen. ×

Ogsf mon 0945 owen peacock simon needham

Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Wird geladen in …3
×

Hier ansehen

1 von 36 Anzeige
Anzeige

Weitere Verwandte Inhalte

Ähnlich wie Ogsf mon 0945 owen peacock simon needham (20)

Weitere von MediaPost (20)

Anzeige

Aktuellste (20)

Ogsf mon 0945 owen peacock simon needham

  1. 1. SCION.COM: THE REVOLUTION OWEN PEACOCK NATIONAL MARKETING & COMMUNICATIONS MANAGER SIMON NEEDHAM CO-FOUNDER EXECUTIVE CREATIVE DIRECTOR
  2. 2. SCION
  3. 3. MEDIAN AGE OF CUSTOMER TOYOTA > INDUSTRY 50 45 40 35 30 ‘86 ‘87 ‘88 ‘89 ‘90 ‘91 ‘92 ‘93 ‘94 ‘95 ‘96 ‘97 ‘98 ‘99 ‘00
  4. 4. SCION OBJECTIVES CAPTURE A DIFFERENT BUYER LABORATORY FOR EXPERIMENTATION SUPPORT THE TOYOTA BRAND
  5. 5. ATTIK
  6. 6. COCA-COLA ADIDAS BOOST MOBILE NFL
  7. 7. MICROSITES AUGMENTED REALITY ONLINE REALITY SHOW TABLET GAMES
  8. 8. SCION
  9. 9. J.D. POWER 2012 MANUFACTURER WEBSITE EVALUATION Dodge 752 Ram 752 Chevorlet 750 Fiat 729 SAAB 721 Scion 691
  10. 10. +
  11. 11. BROADCAST TABLET MICROSITE ONLINE BEHIND THE SCENES VIDEO
  12. 12. THE NEW SCION.COM +
  13. 13. BUILD YOUR SCION VEHICLE CONFIGURATIONS All tablet users who want to build a SCION are redirected to download APP. BYS APP SCION.COM LAUNCH LAUNCH 18,000 16,000 14,000 12,000 10,000 8,000 6,000 4,000 2,000 0 May June July Aug Sept Oct Nov Dec Jan Feb 2011 2011 2011 2011 2011 2011 2011 2011 2012 2012
  14. 14. FIND A DEALER SEARCHES SCION.COM LAUNCH 12,000 10,000 8,000 6,000 4,000 2,000 0 May June July Aug Sept Oct Nov Dec Jan Feb 2011 2011 2011 2011 2011 2011 2011 2011 2012 2012
  15. 15. START OF THE REVOLUTION
  16. 16. THANK YOU OWEN PEACOCK NATIONAL MARKETING & COMMUNICATIONS MANAGER SIMON NEEDHAM CO-FOUNDER EXECUTIVE CREATIVE DIRECTOR

×