1. Introducing
Achieving Blazing-Fast
Cross-Platform Ad Delivery
Presented by Chris Sharp | GM, Global Content & Digital Media, Equinix
Presented at OMMA Global | 09.27.11
www.equinix.com Equinix Confidential - © 2011 Equinix Inc.

2. Reach Customers Around the World
MARKET CHALLENGE
Expanding addressable market;
ensuring consistent performance
for global customers
EQUINIX ADVANTAGE
Asia
5 metros
250+ available networks
Americas
22 metros
450+ available networks
Europe
8 Metros
175+ available networks
Red = current Equinix markets
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3. The Equinix Content Ecosystem
• 10 of the Top 10 web sites (Alexa)
• 9 of the Top 10 video sites (Nielsen)
• 4 of the Top 5 social networking sites (Nielsen)
• 9 of the Top 10 CDNs (Yankee Group)
• 9 of the Top 10 Facebook games for May 2010 (InsideSocialNetworking)
• 8 of the Top 10 Myspace games for May 2010 (InsideSocialNetworking)
• 11 of the Top 15 online advertising networks (Comscore)
The leader in Internet Content
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4. We Connect Content to Growth
CONTENT ECOSYSTEM
Platform Equinix connects
content, Facebook, and viewers
675+ network providers
10 of the top 10 web properties
5 of the top 7 streaming video
sites
IMPACT
Accelerated access to a 500-
million-user market with 50%
YoY growth
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5. Evolution of ad delivery
• Online advertising has evolved
dramatically since its inception
• Delivery methods, multiple devices
and need for extreme, real-time
targeting drive change
– Mobile advertising
– Contextual ads
– Personalization and targeting
www.equinix.com
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Equinix Confidential - © 2011 Equinix Inc.

6. Implications for today’s advertisers
• Speed of delivery can make or
break ad delivery and acceptance “One of the big publishers we
– If the ad isn’t delivered in a certain work with has within their
amount of time, it won’t be displayed
– No ad = lost revenue content management system a
• An advertisers’ inability to deliver big red button they can press
to multiple devices and platforms to instantly remove all the ads
will disconnect them from
from the site if responses
potential viewers/buyers
times are not fast enough.”
— AdCloud
www.equinix.com
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Equinix Confidential - © 2011 Equinix Inc.

7. Turn Ad Delivery into Competitive Advantage
Performance Enabler
• Improve the end-user
experience by reducing
latency
• Simplify ad delivery to
publishers
METRO 2
• Increase efficiency with
specialized providers for
mobile content
CDN acceleration, and cloud
METRO 3
services
• Access increased
Cloud Services Service Enablers monetization
opportunities via ad
exchanges
Networks
METRO 1
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8. Vibrant Media – How one company cut delivery
time in half
• Delivery of in-text ads requires extremely fast contextualization of editorial content
and delivery of relevant ad back to publisher
Business • Any delay results in lost opportunity and revenue
Driver
• Deployment in Platform Equinix – provides direct connection to network providers
and Content Delivery Partners
Solution
• Platform Equinix enables Vibrant to choose their transit provider – better controlling
cost, quality and speed of delivery
• As a result of Equinix ecosystem and quality controls, Vibrant cuts delivery time in
Results half and has experienced zero downtime
www.equinix.com Equinix Confidential - © 2011 Equinix Inc. 8

9. Your Experience Optimization Platform
Connect to leading
ISPs, Internet
backbones and
mobile networks to
accelerate
Extend Reach performance.
4 of 5 mobile platforms
Choose from leading
SaaS and IT
Integrate Services
providers to improve
250+ Cloud. 450+ IT companies
back-end system
Improve Performance performance and
675+ Networks flexibility.
Deliver content
directly to leading
mobile platforms and
into social networks.
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10. The Platform Equinix Advantage
Global Reach Global Footprint
Reach your customers • 38 global markets on 5
around the world continents
Data Centers Ecosystems • Less than 10 ms latency
Ample room for growth Collaborate to from 90% of the
in reliable, well-connected sites accelerate growth population of the United
States and Western
Europe
• 675+ network service
providers
• 250+ cloud service
providers
• 450+ IT service
providers
6M square feet 4,000+ businesses
675+ carriers 38 markets Strategic Ecosystems
13 countries
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11. We Help Rich Media Sites Improve Performance
Impact
• 15% faster page load
“With Equinix, we can operate in close proximity to times
many of our top network service provider partners, with
• 80% reduction in
access to a platform that ensures the most streamlined
path between our content and our end-users.” downtime
— Mike Osier • Bandwidth cost
VP of IT Operations, Netflix reductions
Customers
“In our business, speed is everything. Every time a
user visits one of our publishers’ sites, we need to
contextualize the content and deliver an ad back
FAST. With Equinix, we have cut that delivery time in
half.”
— Bob Hammond
SVP, Technology, Vibrant Media
www.equinix.com Equinix Confidential - © 2011 Equinix Inc. 11