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New Product Launches and
Paradigm
G.B. Heidarsson
Quick Introduction
• Most accurate competitive and inboxing
data available
• 10 years of innovation in email and social
media monitoring, competitive metrics and
inbox delivery
• Largest and most comprehensive consumer
monitoring of email available
Learn, Compare, Outperform
Find Opportunities
Target the email competition
• Anyone sending to over 10% of any list
What sets us apart
• Monitoring all 4
• Un-recruited Panel
• Immediate Real Time Data
• Full email imaging
• Detailed analytics
• Access to 26K brands
• No restrictions or limitations
Continued Innovation
Monitoring up to 70% of ISP’s
• Sampling from all 4 largest ISP’s accurately
displays inbox performance and activity of
the vast majority of B2C emails
Triggers and Micro-Segments
• Imaging of
confirmation,
triggered and
targeted
campaigns
• Imaging of
broadcasted
emails and all
segments
Focus Across Industries
• Financial Entities
• Rental Cars
• Insurance
• Travel
• Etc.
21st Century Inbox Monitoring
• Launches in June
• Intelligent Algorithm driven inbox stats
• Consumer monitored information with
integrated seed data for verification and
enhancement
• Measured – not estimated
Inbox Delivery Detail
• Detailed delivery metrics by IP address
broken down by domain
• See if anyone else is using your IP’s
• Make perfect sense of your deliverability
 Sponsor Breakfast Presentation - eDataSource

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Sponsor Breakfast Presentation - eDataSource

  • 1. New Product Launches and Paradigm G.B. Heidarsson
  • 2. Quick Introduction • Most accurate competitive and inboxing data available • 10 years of innovation in email and social media monitoring, competitive metrics and inbox delivery • Largest and most comprehensive consumer monitoring of email available
  • 5. Target the email competition • Anyone sending to over 10% of any list
  • 6. What sets us apart • Monitoring all 4 • Un-recruited Panel • Immediate Real Time Data • Full email imaging • Detailed analytics • Access to 26K brands • No restrictions or limitations
  • 8. Monitoring up to 70% of ISP’s • Sampling from all 4 largest ISP’s accurately displays inbox performance and activity of the vast majority of B2C emails
  • 9. Triggers and Micro-Segments • Imaging of confirmation, triggered and targeted campaigns • Imaging of broadcasted emails and all segments
  • 10. Focus Across Industries • Financial Entities • Rental Cars • Insurance • Travel • Etc.
  • 11. 21st Century Inbox Monitoring • Launches in June • Intelligent Algorithm driven inbox stats • Consumer monitored information with integrated seed data for verification and enhancement • Measured – not estimated
  • 12. Inbox Delivery Detail • Detailed delivery metrics by IP address broken down by domain • See if anyone else is using your IP’s • Make perfect sense of your deliverability