Common Day-to-Day Marketing Problems: SOLVED
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What throws you and your team off-course? A lot of times, it’s the day-to-day, common platform usage and capability frustrations that we stumble on, no matter our role. In this session, Kristin Pirazzini will share ways to alleviate many of these issues and walk you through ‘a day in the life’ of utilizing Yesmail360i to solve many common marketing problems that your teams run into throughout the year.
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Common Day-to-Day Marketing Problems: SOLVED
- 1. Yes Lifecycle Marketing | Proprietary & Confidential 1 Common Marketer Frustrations: SOLVED. Kristin Pirazzini + Matt Hickman | Yes Lifecycle Marketing
- 2. Yes Lifecycle Marketing | Proprietary & Confidential 2 Matt Hickman VP, Business Development Introductions Kristin Pirazzini Director, Digital Products
- 3. Yes Lifecycle Marketing | Proprietary & Confidential 3 Good at snowboarding vs. Bad at snowboarding Matt: Killing it at Mt. Hood Kristin: MPEIS 2015 FAIL
- 4. Yes Lifecycle Marketing | Proprietary & Confidential 4
- 5. Yes Lifecycle Marketing | Proprietary & Confidential 5
- 6. Yes Lifecycle Marketing | Proprietary & Confidential 6 • CMO – Understanding consumer + customer base – Effectiveness of marketing channels – Reporting capabilities + performance trends – Effectiveness of their varied hands-on teams – Bottom-line cost of Database marketing Frustrations + Concerns Across All Marketer Verticals
- 7. Yes Lifecycle Marketing | Proprietary & Confidential 7 • Email Marketing Manager – User-friendly, intuitive platform – Efficiency in creating campaigns, from simple messages to complex multichannel programs – Super-fast and relevant segmentation capabilities – Robust, real-time in-platform reporting
- 8. Yes Lifecycle Marketing | Proprietary & Confidential 8 • Strategic Analyst – Flexible reporting capabilities – Instinctive and thoughtful data discovery – Ability to utilize additional data points to drive further insights and strategic planning
- 9. Yes Lifecycle Marketing | Proprietary & Confidential 9 Solutions are in reach
- 10. Yes Lifecycle Marketing | Proprietary & Confidential 10 Yesmail360i: One Integrated, Easy-to-Use Solution Unites technology and processes with marketers to make Big Data easy, deriving insights, and turning them into relevant, goal-oriented marketing communications.
- 11. Yes Lifecycle Marketing | Proprietary & Confidential 11 • Real-Time Speed • True Integration • Consistent View of the Customer • Train-of-Thought Analysis • Highly Intuitive Interface With Yesmail360i, Different is Better
- 13. Yes Lifecycle Marketing | Proprietary & Confidential 13 Capabilities to help ease common marketer frustrations • Counts at the Speed of Thought: See target audience counts change in real-time as criteria changes • Identify & Act: Uncover opportunities and take action without technical support • Remove Roadblocks: Integration reduces the need for technical support • Focus on Results: No wasted time switching between, or training on, multiple platforms • Validate: effectively measure cross-channel behavior • Truly Actionable + Visual Analytics: explore data visually with Venn Diagrams and Cross-Tabs for hands-on data attribute discovery and list-building
- 14. Thank You!
Hinweis der Redaktion
- INTRO: Good morning all Yesterday’s awesome breakfast presentation was focused on the consumer: giving the consumer what they want. Super important, top of mind for everyone. Today, Matt and I would like to focus on someone a little more personal: YOU. The marketer. What is it that the MARKETER wants? Today we’re going to share some ideas on how many common marketer frustrations can be alleviated by tapping into smart, intuitive, real-time platform capabilities that span across multiple channels and can integrate with multiple data sources. Let’s get started with some introductions.
- Intros So I was really nervous about speaking this morning, but I felt a little better watching yesterday’s presentations. Some of them even gave me inspiration to add to my slides today. Thanks to Matt at LiveNation, I’ve decided to start this little talk with a little comparison: Good at Snowboarding vs. Bad at Snowboarding.
- This comparison will come into play during my hands-on demo in a bit. There’s a wide range of folks here in the room, in all different job verticals and titles … but we all have two things in common. FIRST: we are all involved in the business of marketing. Whether we provide software, or come up with communication strategies, or we are the hands-on worker bees to actually get campaigns out the door, we’re all in this together. SECOND: As marketers, we all run into the same types of frustrations.
- Google search: frustrated marketer KP speak to background in varied roles – I’ve been ALL of these guys.
- I’ve even been this guy. So we know that the hiccups and frustrations span across all job titles, no matter your company.
- HICKMAN
- KP does demo
- BOTH REVIEW THESE with the audience. Now, the ideas shared in this presentation have been focused on the day-to-day of many of the marketers sitting in this room. We’d love to hear more about your frusturations and would be happy to chat more about it any time, or to compare snowsport injuries.