Salt & Straw is an ice cream company founded in 2011 in Portland, Oregon that focuses on building brands into communities and community into brands. They operate 20 company-owned scoop shops across several states, offering seasonal small-batch ice cream featuring ingredients from local makers. Salt & Straw aims to tailor their menus and experiences to each individual location's community. They run programs like a Student Inventor Series that pairs each shop with the local elementary school to build hyper-local connections through fundraising and craft projects. The company emphasizes building community through personal interactions at their shops, taking time with each customer to sample flavors and ensure visiting is a fun experience.

1. Building Brands into Communit
and Community Into Brands

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Today’s Scoop
Quick Company Overview
Building Brands Into Communities
• Our Menu & Local Makers
• Our Hyper-Local Efforts
• The Way We Do Business

3. We create happiness through moments of wonder.
OUR
PURPOSE
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Kim Malek, Co-Founder & CEO
Tyler Malek, Co-Founder & Chief Creative Officer

4. A Brand and Company that is More than Just Ice Cream

5. • Founded in 2011with HQ in Portland, OR
• Handmade, small-batch ice cream
• Company-owned shops (20 current shops)
• Avg. scoop shop size: 1,200 sf
• Ecommerce with Nationwide Shipping
• Strategic/Wholesale Partnerships
• Alaska Airlines
• Stadiums/Arenas (Mariners, Levi’s, etc)
• Corporate & University Campuses
AT A GLANCE
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6. High-Profile Locations in Premier Markets
Existing States
Near Term Expansion
Seattle
SanFrancisco
Portland
Whereitallbegan
Disneyland
“TheBusiestIceCreamShopinthe
World” SanDiego Miami
2 Shops opening in
Miami in 2020!

7. Scoop Shops with an Immersive Transformative
Experience

8. Scoop Shop Flavors ~ Featuring Local-Specific Menus
Countless Ways to Enjoy Full Menu of Small Batch Ice
Cream
Seasonal Flavors
Purchase Options
Home DeliveryPint Membership Club In-Store

9. Our Marketing is Done By Others….

10. Best Marketing?
Above-Average Online Customer Ratings & Engagement
240k+ Followers
Store Name State Market
Alberta OR Portland
NW 23rd OR Portland
Division OR Portland
Larchmont CA LA
Abbot Kinney CA LA
Pine Street (WBB) OR Portland
Studio City CA LA
Arts District CA LA
West Hollywood CA LA
Fillmore CA SF
Hayes CA SF
Little Italy CA San Diego
Ballard WA Seattle
Capital Hill WA Seattle
Lake Oswego OR Portland
Burlingame CA SF
Disney CA LA
Palo Alto CA SF
One Paseo CA San Diego
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11. Building Brands Into
Communities
Our Menu & Local Makers
Our Hyper-Local Efforts
The Way We Do Business

12. Our Menus Reflect Our Communities
Market Relevance
- Chefs
- Makers
- Farmers
Seasons Reimagined
- Ice Cream
Thanksgiving
- Halloween
Spooktacular
Topics of Discussion
- Food Waste
- Human Rights
- Local Farming

13. Beecher’s Cheese
Elm Coffee
Westland Whiskey
Theo Chocolate
Ellenos Yogurt
Seattle
James Coffee
Dandelion Chocolate
TCHO Chocolate
Sightglass Coffee
Breakaway Matcha
California
Ingredients and Experience Tailored to Each
Location
Portland
Arbequina Olive Oil
Coava Coffee
Freckled Woodblock Chocolate
Cloudforest Chocolate

14. Local Love: The Chocolatier Series

15. Hyper-Local Efforts ~
Student Inventor Series
Student Inventor Series
Each Shop is paired with the
elementary school in their
neighborhood. This relationship goes
on throughout the year via fundraisers,
shop craft projects and other fun
activities. The highlight is the
annual Student Inventor Series.

16. Building Community Through Connections ~ One by
One
No matter how long the line is, the folks who
work there come out from behind the counter,
greet the customers, and ask if you'd like to
sample something before buying. And not
just sample one thing ... you can pretty much
sample any flavor you like and take all the
time you need. I asked the fellow who was
taking care of me how come they were so
relaxed, and he said, "This is ice cream. it is
supposed to be fun.”
~Salt & Straw Seattle Customer

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