1. Quaker Chewy Yogurt
OMMA Mobile
Moms spend an average of 3.9 hours a day on their
smartphones.
48% of moms who own a tablet and 39% of moms
who own a smartphone said the #1 activity they
engage in with their children is playing a game.
Source: Disney Interactive Media Groups and Ipsos OTX MediaCT
appssavvy.com • 212.941.5759 | New York | San Francisco | Los Angeles | Chicago | Detroit

2. Click HERE to begin demo

3. Quaker Chewy Yogurt
OMMA Mobile
The opportunity isn’t around the activity.
The opportunity is the activity
• Quaker will connect with Mom on-the-
go and in-home as she performs mobile
“Family First” activities
• Target Moms engaged in photo-sharing,
shopping, gaming –all her favorite
mobile activities –to deliver the Chewy
message
• Generate awareness and trial through
coupon distribution
appssavvy.com • 212.941.5759 | New York | San Francisco | Los Angeles | Chicago | Detroit

4. Quaker Chewy Yogurt
OMMA Mobile
Chewy Experience: Reach Mom as she
plays games with her children
Consumer preforms an
activity e.g. “build a farm” Ad triggered Multiple
in We Rule by activity engagement options

5. Quaker Chewy Yogurt
OMMA Mobile
Chewy Experience: Reach Mom as she
reviews her favorite audio book
Rich ad experienced
delivered, full screen video
Consumer preforms an Ad triggered Multiple
activity e.g. write a review by activity engagement options

6. adtivity™ supports Android and iOS devices
71% of US Market Share as
Consumers engage
Source: ComScore MobiLens August 2011