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1400 omma social barry berkowitz

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1400 omma social barry berkowitz

  1. 1. © 2012 Digigraph.me, Inc. All Rights Reserved.
  2. 2. SITUATION RFP Details:  Well known consumer electronics Brand & Olympics sponsor (let‟s say it‟s Samsung), seeks to drive MAXIMUM enhanced Social Media engagement, using existing media strategy, and campaign assets Relevant Stats:  68% of web users share content to give people a better sense of who they are what they care about1  Web users share content in social media based on how they want to be perceived (an athlete, a rock star, a political figure, etc.)2  Facebook sharing makes up 52.1% of all sharing on the web; 13.5% on Twitter3 1. Heuvel Marketing, “Why Do People Share Online?,” January 2012 2. MediaPost News, “Top Social Engagement Brands Make „Me Statements,‟” March 2012 3. All Twitter Mediabistro News, “Twitter: 13.5% of All Social Sharing in 2011, Up 576.9% (But Facebook is 4x Bigger),” December 2011 © 2012 Digigraph.me, Inc. All Rights Reserved.
  3. 3. INSIGHT Consumers value and WILL SHARE a personal CONNECTION to the Olympic athletes that INSPIRE them © 2012 Digigraph.me, Inc. All Rights Reserved.
  4. 4. SOLUTION “Digigraph“(„DIJI-GRAF): Instant, personalized, digitally autographed, reward and activation photos, immediately share-worthy and delivered to every relevant digital channel Consumer‟s Name Personalized Note Digital Autograph Social Sharing Icons Sponsor Branding Try It Now! Text DGOMMA to 95323 and “send” Follow instructions in the text message replies Digigraph is Patented Technology © 2012 Digigraph.me, Inc. All Rights Reserved.
  5. 5. APPLICATION Integrated Campaign Elements Text Samsung to 95323 Text Samsung to 95323 © 2012 Digigraph.me, Inc. All Rights Reserved.
  6. 6. RESULTS Total Impressions: • A function of the existing media buy Social Media Activations drive Viral Reach and extension among User networks in all relevant channels: • Facebook • Twitter • GetGlue • Purchase Incentives delivered via Email • TV Ad online plays New To File Samsung Opt-Ins (in Social/Mobile/Email) – Lifetime Value for Samsung‟s BRAND Incremental Featured Product Purchases Samsung’s Social Media SUPERSTAR!!! • TOTAL ADDED CAMPAIGN VALUE: PRICELESS © 2012 Digigraph.me, Inc. All Rights Reserved.
  7. 7. Thank you! Barry Berkowitz| 818.359.9509| barry@digigraph.me Find Digigraph.me on Facebook & Follow us on Twitter: @digigraphme © 2012 Digigraph.me, Inc. All Rights Reserved.

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