The document outlines an online marketing bootcamp presented by www.mediamatters-pr.co.uk in March 2014. It discusses successful content creation for SEO, including blogs, videos, and guides. It also covers online advertising trends like social media, display, mobile, and messaging apps. Specific strategies are provided for search, social, and display advertising. Emerging areas like wearable tech and virtual currency are also mentioned.
7. www.mediamatters-pr.co.uk
“Not all link building is bad. The philosophy that
we’ve always had is if you make something that’s
compelling then it would be much easier to get
people to write about it and to link to it.”
Matt Cutts – Google.
16. www.mediamatters-pr.co.uk
Aaron Patzer launched Mint.com in 2006 as a better way to manage
personal finances online. He was competing against established
banks.
By focusing on blog posts, slideshows, videos and infographics, Aaron
grew Mint.com to 100,000 accounts in 2007, 600,000 in 2008 and
almost 2 million in 2009, becoming the largest player in the personal
financial aggregation market.
Three years after he launched, Mint.com sold to Intuit for $170 million.
Source: http://www.getspokal.com/
34. www.mediamatters-pr.co.uk
“organic distribution of an individual page’s posts to
gradually decline over time as we continually work to
make sure people have a meaningful experience on
the site”.
Facebook Dec 2013
“This month Ogilvy data showed the average page
post reaches just 6 per cent of fans, but for pages
with 500,000 or more fans, that reach drops to just 2
per cent”.
Marketing Week March 2014
61. www.mediamatters-pr.co.uk
Having succeeded in making scrapbooking a Web
craze, Pinterest Inc. now has a new goal: to reinvent
online advertising.
The four-year-old digital scrapbooking website is
preparing to launch ad sales in the second quarter
with a bold pitch. Rather than Web ads that urge
people to "click here!" or "buy now!," Pinterest wants
to make artful Web ads that people actually love.
Source: Wall Street Journal: http://online.wsj.com
73. www.mediamatters-pr.co.uk
Smartwatch
We forecast 91.6 million smartwatch units sold
globally in 2018. With an average selling price of
about $100, that translates to a $9.2 billion market
by 2018.
Business Insider – March 19th 2014
75. www.mediamatters-pr.co.uk
Overstock.com Chief Executive Patrick Byrne said the
Salt Lake City-based company now expects bitcoin sales
to reach $10 million or $15 million this year, up from the
$5 million that had been expected.
Mr. Byrne also said that customers who pay with bitcoins
are mostly men and are spending more than others, with
average orders of $230 compared with $150 for typical
orders. Of the more than 4,300 customers who have paid
with bitcoins, Overstock.com estimates almost 60% are
new customers.
Source: Wall Street Journal http://online.wsj.com/
Let’s start with a back to basics re-cap of how search works.
Why has our content online become so important for SEO?
Head of spam team
This established them as an authority, using it to showcase property and “teach” the ins and out of the housing market.
She did this by creating “how to videos” and posting them On YouTube.
UGC and community content.
Blogging and search
Go to Google search
RECAP
So what can marketers learn from wearable technology? That understanding the mindset and needs of mobile consumers isn't a choice - it's a necessity. As small, wearable devices go mainstream, data about people's behaviors will become more abundant and more accessible, opening the doors to more personal marketing experiences.
So what can marketers learn from wearable technology? That understanding the mindset and needs of mobile consumers isn't a choice - it's a necessity. As small, wearable devices go mainstream, data about people's behaviors will become more abundant and more accessible, opening the doors to more personal marketing experiences.