Hiring a PR agency has several benefits for businesses: it helps build strong relationships between the public and media, tells a company's story and builds its profile and reputation. PR agencies work to promote companies through media planning, management and placements, which is a cost-effective way to get visibility and coverage from different media types. This positively impacts business viability. PR also helps manage a company's corporate image and reputation to strengthen stakeholder trust. Overall, a PR agency provides analytic services and innovation to help visibility in the media industry.