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Design Across Cultures
Gijs Gootjes Marco van Hout
Design Across Cultures
A platform for collaboration between multidisciplinary,
multicultural design teams, using the unden...
Based upon a couple of trends/ phenomena
Global village phenomena, a connected world
More recently, events, threats and
opportunities are not just coming at us
faster or with less predictability,
but they ar...
Demand for creativity and generating new ideas
Jams, hackatons, fairs,…
Idea generation era
Thousands of locations simultaneously
In theory this is called multiple-discovery
Global challenges are slowly shifting
However, technology is changing even more rapidly
It is more about integrating it into society and
different contexts, which makes it complex
3
Multidisciplinary, multicultural approach
Multidisciplinary, Multicultural Design Teams
Design Across Cultures teams
‘Colonisation’ -vs- Cultural Integration
Opening up methods and tools for integration
Multicultural (exchange of talent)
Skills & Tools
Design across Cultures
Collaboration and knowledge exchange on distance
Partners and collaborations
Platform to exchange findings & solutions
through shared tools and methods and cases
Design for Citizen Empowerment
Invitation for Participation & Collaboration
Thanks
Gijs Gootjes
g.gootjes@hva.nl
Marco van Hout
m.van.hout@hva.nl
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Design Across Cultures (at TEDxSalon Shanghai)

A platform for collaboration between multidisciplinary, multicultural design teams, using the undeniable force of cultural differences and similarities as a design strategy to locally solve global issues.

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Design Across Cultures (at TEDxSalon Shanghai)

  1. 1. Design Across Cultures Gijs Gootjes Marco van Hout
  2. 2. Design Across Cultures A platform for collaboration between multidisciplinary, multicultural design teams, using the undeniable force of cultural differences and similarities as a design strategy to locally solve global issues.
  3. 3. Based upon a couple of trends/ phenomena
  4. 4. Global village phenomena, a connected world
  5. 5. More recently, events, threats and opportunities are not just coming at us faster or with less predictability, but they are converging and influencing each other to create completely new situations
  6. 6. Demand for creativity and generating new ideas
  7. 7. Jams, hackatons, fairs,…
  8. 8. Idea generation era
  9. 9. Thousands of locations simultaneously
  10. 10. In theory this is called multiple-discovery
  11. 11. Global challenges are slowly shifting
  12. 12. However, technology is changing even more rapidly
  13. 13. It is more about integrating it into society and different contexts, which makes it complex
  14. 14. 3 Multidisciplinary, multicultural approach
  15. 15. Multidisciplinary, Multicultural Design Teams
  16. 16. Design Across Cultures teams
  17. 17. ‘Colonisation’ -vs- Cultural Integration
  18. 18. Opening up methods and tools for integration
  19. 19. Multicultural (exchange of talent)
  20. 20. Skills & Tools
  21. 21. Design across Cultures
  22. 22. Collaboration and knowledge exchange on distance
  23. 23. Partners and collaborations
  24. 24. Platform to exchange findings & solutions through shared tools and methods and cases
  25. 25. Design for Citizen Empowerment
  26. 26. Invitation for Participation & Collaboration
  27. 27. Thanks Gijs Gootjes g.gootjes@hva.nl Marco van Hout m.van.hout@hva.nl

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