1.
Design Across Cultures
Gijs Gootjes Marco van Hout

2.
Design Across Cultures
A platform for collaboration between multidisciplinary,
multicultural design teams, using the undeniable force of
cultural differences and similarities as a design strategy
to locally solve global issues.

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Based upon a couple of trends/ phenomena

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Global village phenomena, a connected world

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More recently, events, threats and
opportunities are not just coming at us
faster or with less predictability,
but they are converging and influencing each
other to create completely new situations

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Demand for creativity and generating new ideas

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Jams, hackatons, fairs,…

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Idea generation era

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Thousands of locations simultaneously

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In theory this is called multiple-discovery

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Global challenges are slowly shifting

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However, technology is changing even more rapidly

13.
It is more about integrating it into society and
different contexts, which makes it complex

14.
3
Multidisciplinary, multicultural approach

15.
Multidisciplinary, Multicultural Design Teams

16.
Design Across Cultures teams

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‘Colonisation’ -vs- Cultural Integration

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Opening up methods and tools for integration

19.
Multicultural (exchange of talent)

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Skills & Tools

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Design across Cultures

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Collaboration and knowledge exchange on distance

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Partners and collaborations

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Platform to exchange findings & solutions
through shared tools and methods and cases

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Design for Citizen Empowerment

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Invitation for Participation & Collaboration

27.
Thanks
Gijs Gootjes
g.gootjes@hva.nl
Marco van Hout
m.van.hout@hva.nl