6. Web 2.0 MSM Corporate Professional Individual MSM Stores Professional Promotional Entertainment Business Platforms Popular Topic Second Life Blogs Podcasts Social Networks Wikis Virtual Worlds
12. Social media helps achieve personal goals These motivations impact choice of site and behaviour within it.
13. Some online behaviours Documenting the moment Self actualization Networking Social coordinating Keeping in touch Popularity seeking Friendly curiosity Innocent voyagerism Sharing Conversation