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Social Media presentation for Bowling Green Professional Marketing Assocation; 10/20.
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Social Media for Bowling Green
1.
Bowling Green Professional
Marketing Association
2.
Social Media Why is
it important? How do I use it?
3.
4.
It took radio 38 years
to reach 50 million users
5.
It took television
13 years
6.
It took the internet
4 years
7.
8.
25% of search
results for the world’s 20 largest brands return links to user-generated content. Do you know what they are saying about your brand?
9.
By 2010, Gen
Y will outnumber Baby Boomers.
10.
78% of consumers
trust peer recommendations more than any other opinion Only 14% trust advertisements
11.
24/7 Various activities that
integrate technology, social interaction and the construction of words, pictures, videos and audio.
12.
We no longer
search for the news. It finds us.
13.
3/4 of Americans use social media
14.
2/3 of the
global population visits a social network daily.
15.
If Facebook were
a country, it would be the 4th largest in the world, just behind the US in size.
16.
The fastest growing
segment of Facebook users is 55-65 year old females.
17.
In 2009, Boston
College stopped distributing email addresses to incoming students.
18.
Social media is like word of
mouth on steroids
19.
Resistance is
futile.
20.
Public Relations voicebox
21.
Customer Service manager
22.
Loyalty builder
23.
Collaboration tool
24.
Networking agent
25.
Thought leadership platform
26.
27.
Where should my
business have a profile?
28.
LinkedIn - company
page
29.
Facebook - fan
page
30.
What conversation tools should I
use?
31.
Tweetdeck
32.
HootSuite
33.
Facebook Wall
34.
Google alerts
35.
Where should I
show off my company’s personality?
36.
Blog
37.
Facebook
38.
Twitter
39.
What are the
“rules” of Twitter?
40.
Follow back Develop a
voice Converse Show your personality
41.
What should I
blog about?
42.
A little about
you A lot about your company Industry trends Business developments
43.
Always be transparent
44.
Reward your evangelists
45.
Monitor. Engage. Repeat.
46.
Nick Ising nick@currentmarketing.com
Katy Miller katy@currentmarketing.com
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