Personal Information
Unternehmen/Arbeitsplatz
London, United Kingdom United Kingdom
Beruf
Head of Strategy at Digital Whiskey
Branche
Advertising / Marketing / PR
Webseite
blog.magicbeanlab.com/
Info
"One of 5 people I know who gets Web PR/Marketing/Social" (disappointingly specific praise from Mike Butcher, Techcrunch's editor-at-large.)
Mat Morrison has had a rich and broad career within the digital marketing comms field; working for large successful businesses (often just as they were starting out, as in the case of AKQA and Tribal DDB) across the digital agency, media agency, and public relations disciplines.
In the mid 2000s he helped found an independent social media strategy consultancy; but was lured away to help Omnicom’s public relations network Porter Novelli make the transition to digital.
More recently, he headed Social Media planning at Publicis’s Starcom MediaVest. H...
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Präsentationen
(27)Dokumente
(4)Gefällt mir
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Create A Great Social Media War Room
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players journey: 5-step design framework for longterm engagement
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#0retweets, things I hate about digital advertising
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Dena Walker
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What is Twitter, a Social Network or a News Media?
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Social TV … So What?
Gemma Went
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How To Make That One Thing Go Viral
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The next level of social integration
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MozCon Seattle 2011 - Social Design
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Assess your clients social business maturity level
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mikebutcher
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Dena Walker
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Social Media Measurement and Planning - Beyond the Like
Beyond
•
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Ili2011 Appropriate IT
Tony Hirst
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The MAO Model: Research for Behavior Change.
Sebastian Deterding
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Somo - Investing in a Mobile Strategy (UK specific)
Ross Sleight
•
Vor 12 Jahren
Personal Information
Unternehmen/Arbeitsplatz
London, United Kingdom United Kingdom
Beruf
Head of Strategy at Digital Whiskey
Branche
Advertising / Marketing / PR
Webseite
blog.magicbeanlab.com/
Info
"One of 5 people I know who gets Web PR/Marketing/Social" (disappointingly specific praise from Mike Butcher, Techcrunch's editor-at-large.)
Mat Morrison has had a rich and broad career within the digital marketing comms field; working for large successful businesses (often just as they were starting out, as in the case of AKQA and Tribal DDB) across the digital agency, media agency, and public relations disciplines.
In the mid 2000s he helped found an independent social media strategy consultancy; but was lured away to help Omnicom’s public relations network Porter Novelli make the transition to digital.
More recently, he headed Social Media planning at Publicis’s Starcom MediaVest. H...
Tags
facebook
social media
social media marketing
social network analysis
twitter
data analysis
analytics
fans
facebook page
sharing
advertising
t-mobile
wwf
media
orange
viral marketing
sentiment analysis
social media analysis
social proof
social crm
marketing
digital
board
on
get
corps
rock
integration
metadata
open graph
customer relationship management
measurement
fan pages
social network
network chart
scripts
word of mouth
social media listening
homophily
social norms
lifes
web
nice
mdia
adexchanges
smwldn
social media week
enterprise
smie
ad exchanges
data
networks
blogs
sna
world
job
best
traditional
relations
public
pr
flickr
youtube
life's
studies
case
digitaltraditional
dell
ford
comcast
netvibes
jeff
jarvis
hasbro
getsatisfaction
yahoo
answers
triangle
porter
novelli
social
boardreader
google
blogsearch
Mehr anzeigen