4. How to be Social
!
!
Acquire studio & run IP on multiple platforms
!
!
License IP from provider & run multiple platforms
!
!
Embed 3rd party platform directly into website
!
!
Fun-to-Play
!
!
!
Free-to-Play
5. Big Players Benefited
Operators (and Systems Providers) who just
invested in social game companies are doing well
Caesars — Slotomania
IGT — DoubleDown
WMS — Jackpot Party
MGM — MyVegas
Cross-Marketing to the Brick & Mortar
Lots of visitor comps — difficult to quantify
Why did this bet work?
First Movers
Invested a LOT of money
Didn’t interfere with existing biz models/operations
High Quality IP
13. Because it costs LOTS of $$$!
Game Costs
IP
Development
Marketing
14. Ace’s Plan
“There's three
ways to do things,
the right way, the
wrong way and the
way that I do it.”
Work with trusted suppliers to...
15. Ace’s Plan
“There's three
ways to do things,
the right way, the
wrong way and the
way that I do it.”
...leverage existing .com assets.
16. Add games to casino websites
Ace’s Goals
Drive customers back to the brick & mortar
!
Create stickiness & appointment visitation
!
Prime users & create a bridge to online gambling
!
Acquire new customers that can be converted to gamblers
31. Socially awkward?
Systems Review — SLOW
Regulatory Concerns (from operators)
IT Staff Bandwidth
Business Model Concerns
Executive Turnover (GM’s & CMO’s)
RFP’s — Lengthy evaluations
!
More deployments that two years ago — but not
what one would have expected
Adoption Rate — About 10%
32. Solutions for Operators
Systems Review — Expedite & Educate
!
MVP — DEPLOY
Demo — for Management & Regulators
A/B Test — different platforms
!
Fail — don’t be afraid to learn from mistakes
Set management’s expectations in advance
!
FTP revenues — Don’t be concerned
!
Cross Promotions — be concerned
!
RFP’s — expedite
