2. Wtf happened to Facebook Credits?
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3. RIP Facebook Credits
Hello Facebook
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4. What Facebook Didn’t Do… For Consumers
• Education
• Display Credits balance in a prominent location
• Create a listing to feature ways to spend Credits
• Allow peer-to-peer Credit gifting
• Outside gaming promotions, BOGOs etc …
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5. What Facebook Didn’t Do… For Developers
• Offer flexible pricing based on vertical
• Provide subscription/rebilling as part of Credits
• Create a paid App store
• Promote a featured ‘Category’ listings for hot
applications… the discoverability problem
• Offer advertising perks/premier placement for
integration of Credits into ad campaigns
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6. The Power of Facebook Currency
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7. Members are spending 2X
After
Before
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8. Partner's Transaction Frequency is up 97%
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9. The Power of Virtual Currency
• 380,000 Heists
• 52,000 active players
• 1 Million Credits Redeemed
• 70% of users “Share”
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10. So what now?
+ =
“I pity the fool . . .”
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11. What the Future Holds ….
• Facebook Currency still exists
• Facebook Currency will continue to gain value
• Still a great incentive/motivational tool
• Finally to emerge from social gaming
• “Pay with Facebook” becomes the norm on
Facebook and even on external web sites
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