18. The more hits with runners on base, the more runs are scored.
19.
20. SOCIAL MEDIA SABERMETRICS The analysis of the effectiveness of engagement marketing through objective evidence, leading us to understand how to predictably create more better customers.
28. 421,665 Fans Acquired in One Day FanGrowth 358.4% Increase in Fans in One Day 401,244 Engagement Completions Engagements 576,814 Clicks on Promotional Offer 59,000+ Engagement Shares on Facebook Shares 71,000+ Clicks on the Shared Feeds
29. 70% of fans returned to Bing the following month.
30. Effectively define and measure engagement or be left behind. It’s ok to think of social media as media. Just respect it more. It’s made of people! It’s also ok to incentivize engagement. Just add value. Research the types of engagements that make more better customers. And make more of those engagements.
31. Evolve to make connections the new impression. Those that do will survive – and thrive.
More advertisers are asking for it, but agencies and publishers are slow to embrace it. It’s difficult to monetize.
More time is spent “using” platforms than “reading” websites.
We are waking up to the fact that “branding” is difficult to measure.But there is promise for “connections”.Impressions will be evaluated upon how hard they work.
Those that are most adaptable to change will survive.