26. Video
is
more
“social”
than
text
• More
entertaining
• More
emotional
• More
interactive
• More
engaging
• More
empowering
• More
persuasive
• More
egalitarian
• More
personal
• More
impactful
with
sharing
• Low
entry
barrier
for
participation
(Fast,
cheap,
easy!)
28. “Video
has
become
one
of
the
most
effective
ways
to
motivate
people
towards
certain
behaviors.
Video
is
a
highly
effective
persuasion
technology.”
29. Social
Video
Optimization
has
better
engagement
than
Video
SEO
• Viewing
metrics
• Syndication
• “Likes”
and
“Shares”
• Comments
and
other
user
feedback
• User-‐generated
(and
submitted)
content
• Sharing
tools
• Promotional
activities
• Status
updates
• Other
third-‐party
community
functionalities
part
of
video
30.
31. How
Sex
&
Relationships
are
Like
Social
Video
Marketing
Sex
&
Relationships
Social
Video
Marketing
• Attention
&
• Creative
Attraction
Video
• Escort
/
Dating
• Video
Ads
• “Seeding”
• “Seeding”
• Fling
/
STD
• Viral
Video
• Intimacy
• Conversations
• Monogamy
• Brand
loyalty
• Taking
partner
• Taking
customers
for
granted
for
granted
• BREAKUP
• BREAKUP
32. The
Old
“Big
Brand
Mentality”
on
New
Media
Culture
34. Social
Video
Marketing’s
ideal
growth…
A
co-‐dependent
relationship
between
brands
and
consumers…
Where both parties are
treated as equals in the
business relationship,
sharing their content,
ideas, and support for
each other.
35. The
remaining
problem
today
with
most
“Social
Video”
Old
Marketing
to
New
Media
Culture
38. “Social
Video
Marketing”
Needs…
Going
beyond
just
“Friends”
and
“Fans”
And more emphasis
on friendly, personal,
helpful service.
39. “Social
Video
Marketing”
needs…
…To
balance
entertaining
consumers
with
caring
for
customers
• Listening to them,
• Helping them out,
• Sustaining the
relationship, and;
• Making them feel
like part of a real
community.
49. video
success
metrics
• Major
decrease
in
product
returns
from
demo
and
how-‐to
videos
for
customers
to
watch
before
they
buy.
• Zappos
plans
on
shooting
a
video
for
all
incoming
new
product
this
year.
That
turns
out
to
be
around
100,000.
• They
are
currently
getting
about
20,000
video
hits
a
day
on
the
site.
• Now
have
19,000
videos
indexed
on
google.
• Zappos
offers
social
media
share
(facebook,
twitter,
blog)
icons
on
all
product
videos.
• They
track
how
many
times
this
info
is
shared
(and
to
what
channels)
each
day
58. How
should
you
measure
success?
Checklists
are
nice,
but…
I highly
recommend
user testing
and customer
feedback.
59.
60. My
Top
10
Social
Video
Optimization
Tips
1. Simplify
7. YouTube
–
Promoted
2. Go
Mobile
Videos
3. In-‐house
studio
8. Recorded
Video
Chat
4. Collaborate
9. Facebook
“Like”
of
5. Aggregate
Videos
for
Fans
6. Transcripts
10. Sponsor
Web
Celebrities
for
brand
placement
For
a
free
in-‐depth
Social
Video
Project
Guide,
Email
Grant@ReelSEO.com,
subject
line
“social
video
guide.”
61. Your
Social
Video
Project
Guide
1. Passion
6. Publish
2. Pay
attention!
7. Promote
3. Plan
8. Participate
4. Platform
9. Performance
5. Practice
10. Party!
For
a
free
in-‐depth
Social
Video
Project
Guide,
Email
Grant@ReelSEO.com,
subject
line
“social
video
guide.”
62. Social
video
marketing
resources
• 10
Reasons
Facebook
Video
Marketing
Is
Valuable
for
Business
• Facebook
Video
Marketing
Tips
for
a
“Socialized
Business
Strategy”
• Facebook
Video
Marketing
Tips
with
Social
Media
Expert
Mari
Smith
• Best
Facebook
Apps
for
Video
More
results
available
at
ReelSEO
with
search
for
“facebook
video
marketing.”
63. Social
video
marketing
resources
• 5
Top
Twitter
Video
Marketing
Strategies
for
Every
Business
• What’s
the
Business
Value
of
Twitter
Video
Marketing?
• Twitter
Micro-‐Video
Marketing
Strategies
for
Business
• Twit
Happens:
Tips
to
Overcome
Legal
Dangers
with
Video
on
Twitter
More
results
available
at
ReelSEO
with
search
for
“twitter
video
marketing.”
64. Social
video
marketing
resources
• How
to
Add/Embed
Video
on
a
LinkedIn
Profile
Page
• How
to
Add
Video
to
LinkedIn’s
Company
Profile
Services
Tab.
More
results
available
at
ReelSEO
with
search
for
“linkedin
video
marketing.”
68. Your
Social
Video
Project
Guide
1. Passion
6. Publish
2. Pay
attention!
7. Promote
3. Plan
8. Participate
4. Platform
9. Performance
5. Practice
10. Party!
For
a
free
in-‐depth
Social
Video
Project
Guide,
Email
Grant@ReelSEO.com,
subject
line
“social
video
guide.”