Guide for users who are using Meddle in a group/company.

1. Ge$ng
started
with
the
group
edi2on
of
Meddle

2. What
is
Meddle?
Meddle
turns
comments
on
ar/cles
you’re
reading
into
new
content
for
your
site
and
social
networks.
2
“Quickly
create
and
distribute
content
to
showcase
exper7se,
earn
trust
and
gain
a:en7on
from
customers.”

3. Why
Should
You
Create
Content?
• Customers
find
employees
to
be
the
most
credible
sources
of
informa2on
when
it
comes
to
evalua/ng
companies,
products
and
services.
• You’re
are
posi/oning
yourself
internally
and
externally
as
industry
thought
leader,
which
is
a
win-­‐win
situa/on
for
both
you
and
your
company.
3

4. How
To
Get
Started
• You
will
receive
an
invite
via
email
to
become
part
of
your
company’s
Meddle
team.
• Once
you’ve
accepted
the
invita/on,
you
will
be
taken
through
a
wizard
where
you’ll
install
the
Meddle
browser
plugin
(if
you
don’t
already
have
an
account)
that
lets
you
create
and
share
your
posts.
This
takes
just
a
minute.
See
the
video
here
on
how
to
create
your
first
Meddle:
hNps://vimeo.com/64177714
4

5. How
Content
Crea2on
Works
with
Meddle
When
reading
an
ar/cle
worth
sharing,
click
the
Meddle
browser
plug-­‐in
to
launch
a
content
sharing/editor
in
your
browser
5
This
allows
the
you
to
select
an
excerpt
from
the
page,
annotate
and
publish
your
remarks
to
your
social
networks
and
your
company’s
Meddle
page.

6. Posts
are
op2mized
to
your
social
networks
–
and
links
back
to
your
Meddle
page.
6
A@er
you’ve
created
your
post,
you
have
the
op7on
to
also
syndicate
it
to
your
company’s
Meddle
page.
See
next
slide.

7. • Your
post
shows
up
on
your
personal
Meddle
page.
• From
there
you
can
leave
it
as
is
or
you
can
“syndicate”
it
to
an
organiza/on
you
belong
to.
• Just
click
in
the
header
of
your
post
where
it
says
“Not
syndicated”
and
you’ll
get
a
dropdown
with
one
or
more
organiza/ons
that
you
may
submit
the
post
to.
• In
this
example,
the
company
is
called
“Cloud
Judgment”
–
but
in
your
case
it
will
be
your
7
organiza/on’s
name.

8. Next,
as
soon
as
the
post
has
been
approved
by
your
organiza/on’s
Meddle
admin,
the
post
will
show
up
under
your
name
on
the
organiza/on’s
Meddle
page.
(In
this
case,
the
organiza/on
is
“Cloud
Judgment”)
8
Note.
If
you
also
shared
your
post
to
your
social
networks,
clicks
on
those
posts
will
now
automa/cally
drive
traffic
directly
to
your
post
on
the
organiza/on’s
page!

9. Where
to
find
content
to
Share
• Start
by
commen/ng
on
industry
content
you’re
already
reading
as
part
of
your
rou2ne.
• Tip
1#:
Make
yourself
a
daily
calendar
entry
to
create
a
Meddle
from
something
you
read
that
day.
• If
stuck
for
ideas?
– What
is
your
TwiNer
community
sharing?
– What
are
your
LinkedIn
contacts
sharing?
– Content
discovery
tools
like
getPrisma/c.com
and
swayy.co
(content
recommenda/ons)
and
Feedly.com
(RSS
reader)
9

10. Tips
when
Crea/ng
A
Meddle
• While
Meddle
is
a
micro-­‐blogging
plaJorm,
err
on
the
side
of
‘blogging”
vs.
“micro”.
I.e.
don’t
make
your
post
simply
a
cryp/c
sentence,
leaving
the
reader
to
ques/on
whether
you
have
any
value
to
add.
• Think
of
yourself
as
a
curator
that
guides
your
customer
through
the
complexity
of
your
industry.
• In
essence,
tell
your
visitors
that
“amongst
the
dozens
of
stories
you
could
read,
here
is
the
one
worth
your
2me,
and
here’s
why”.
• Your
goal
is
to
become
a
trusted
filter
through
which
your
visitors
keep
up
with
industry
trends
and
best
prac/ces.
10
Example
of
a
non
value-­‐added
Meddle
post
Example
of
a
value
added
Meddle
post

11. Making
Cura/on
Work
for
You
• Be
authen/c:
Pick
a
topic
you
care
about
deeply
• Be
a
filter:
tell
your
audience
what
they
need
to
know,
so
they
don’t
have
to
do
the
work
• Be
social:
Engage
your
community
by
sharing
posts
to
all
your
relevant
social
networks
• Be
personal:
Share
your
cura/on
with
specific
people
to
show
you
were
thinking
of
them
(and
they
are
likely
to
re-­‐share)

12. More
/ps
• Use
the
“advanced
editor”
of
Meddle
to
customize/
op/mizes
your
posts
for
Facebook,
LinkedIn
and
TwiNer.
12
See
video
about
this
feature
here:
hNp://goo.gl/O0GzvY
Before
you
click
“Post”
to
publish
your
Meddle,
you
may
click
“Advanced”
to
customize
your
post
further
for
your
various
social
networks.

13. Expand
your
social
footprint
• Your
personal
social
network
reach
is
an
important
factor
in
genera/ng
traffic
to
your
content.
• Growing
and
maintaining
your
network
requires
you
to
constantly
add
value
to
your
network
through
engaging
content.
• Meddle
helps
grow
you
audience
as
more
people
discover
what
you
have
to
say
as
your
friends
and
followers
start
(re)sharing
your
content.
• Furthermore,
con/nuously
work
to
expand
your
network
on
TwiNer
and
LinkedIn
by
connec/ng
with
and
following
other
people
and
commen/ng
in
their
posts.
13

14. Contact
Us
Feel
free
to
contact
us
directly
of
you
have
any
ques/ons
about
the
group
edi/on
of
Meddle.
Email:
support@meddle.it
hNp://meddle.it
14