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The Facebook Generation
     Boon or Bane for
E-Learning at Universities?

       Martin Ebner, Walther Nagler
http://twitterwall.tugraz.at




             #edmedia11 +
   [#question oder #notice oder #http]
The Facebook Generation - Boon or Bane for E-Learning at Universities
The Facebook Generation - Boon or Bane for E-Learning at Universities
Technology enhanced Learning




http://flickr.com/photos/powerbooktrance/289992273//
e-Learning                                     u-Learning
                                           p-Learning

                 m-Learning




http://www.flickr.com/photos/sovietuk/141381675
http://www.flickr.com/photos/toddhiestand/197704394/
http://www.flickr.com/photos/toddhiestand/197704394/
http://www.flickr.com/photos/toddhiestand/197704394/
http://www.flickr.com/photos/toddhiestand/197704394/
Mobile Generation




http://flickr.com/photos/thomcochrane/416206133/
Future is mobile




http://i.imgur.com/r9Rov.png
http://i.imgur.com/r9Rov.png
http://i.imgur.com/r9Rov.png
http://i.imgur.com/r9Rov.png
http://i.imgur.com/r9Rov.png
http://i.imgur.com/r9Rov.png
„Our students have changed
                                       radically. Today‘s students are no
                                      longer the people our educational
                                         system was designed to teach.“
                                                                 Mark Prenksy 2001

http://www.flickr.com/photos/maebmij/123180774
Net Geners, Digital Natives, Millenials, Multitaskers oder generation@




                                                                        Digital Natives (Prensky)
                                                                       Net-Generation (Tapscott)
                                                                     Generation @ (Opaschowski)
                                                                Homo Zapiens (Pelevin & Bromfield)
                                                                                                ...

RT @twitter ist die Uni auf Facebook? #DigitalUniversity #l3t
Martin Ebner
Digital Native /
                                                    Digital Immigrants




http://www.flickr.com/photos/ergonomic/3363073562
"As Digital Immigrants learn - like all immigrants,
   some better than others - to adapt to their
environment, they always retain, to some degree,
  their "accent", that is, their foot in the past."
                         Marc Prensky "Digital Natvies, Digital Immigrants", 2001




                                      http://www.flickr.com/photos/oso/2343596768
Oblinger, J. L., 2005, Is it age for IT: First Steps Toward Understanding the Net Generation




                                                         •   Read visual image
                                                         •   visual spatial skills
                                                         •   inductive discovery
                                                         •   attentional deployment
                                                         •   fast response time
http://www.flickr.com/photos/43331433@N00/314937044
Digital Literacy




http://commons.wikimedia.org/wiki/File:Microsoft_Surface_demo_4.jpg
Digital Gap




http://www.chrisharrison.net/projects/InternetMap/medium/worldWhite.jpg
Digital Divide


      • Economic divide
      • Usability divide
      • Empowerment divide




                                                                        Jacon Nielsen Digital Divide,
                                                                                   The Three stages
                                                    http://www.useit.com/alertbox/digital-divide.html




http://www.flickr.com/photos/icecream/22316672
„These new generations of learners do not see
technology as something foreign. They readily
 accept technology and consider technology to
    be part of their lives. Moreover, the use of
 mobile technology is a 21st Century skill that
                    students and workers must
                   have to function in society.“
                                                  Ally, M. (2007). Mobile Learning.
         The International Review of Research in Open and Distance Learning, 8(2).
The Facebook Generation - Boon or Bane for E-Learning at Universities
Is there a
   Net@generation and
   is there a difference
   to former students?




http://www.flickr.com/photos/dantekgeek/189891071

http://www.flickr.com/photos/menlophoto/2826598720
Research Questions

 Which trends can be seen towards ...
        • technical equipment?
        • internet access at study home?
        • communication behaviour?
        • useage of e-Learning platforms
          at seondary school level?
        • Web 2.0 competence?
http://www.flickr.com/photos/everyplace/12684903/
http://flickr.com/photos/thomcochrane/416206133/
> 640 million user

                    about 30.000 server
            10.208.000 comments / 20 minutes




                                 2.716.000 phots / 20 minutes


            and there is a special eye ...
http://www.flickr.com/photos/pshab/498122926
Study over 4 years (n=2858)

•   Term   2007/2008   n=578
•   Term   2008/2009   n=821
•   Term   2009/2010   n=757
•   Term   2010/2011   n=702
0,00%
                                                 10,00%
                                                          20,00%
                                                                   30,00%
                                                                            40,00%
                                                                                     50,00%
                                                                                              60,00%
                                                                                                          70,00%
                                                                                                                     80,00%
                                                                                                                              90,00%
                            iP
                                 od
         iP
             od
                     +
                         Vi
                            d    eo
            M
              P3
                        Pl
                             ay
                                 er



                                PC



                            M
                                AC



                              La
                                     p

                   N
                       et
                         bo
                                 ok



O                           iP
 th                              ad
    e   rS
            m
                ar
                   td
                           ev
                                ic
                                    e
                                                                                                                                       Comparision of Devices




                         Ki
                              nd
                                   le
        So
             ny
                   e-
                       re
                            ad
                                  er
    O
     th
        e     re
                      -re
                            ad
                                  er


                       iP
                            ho
                                 ne


                   An
                            dr
                              io
                                     d
         O
          th
             e     rm
                     ob
   M                             ile
        ob
             ile
                   +
                        W
                         LA
                                    N
        M
         ob
                ile
                       +
                            w
                                w
    M                               w
     ob
             ile
                   no
                            w
                                w
                                    w
                                                                                                                                                                Comparision of Devices




                                                                                              2010
                                                                                                       2009
                                                                                                              2008
                                                                                                                     2007
Communicational Behaviour I


                                                           !"##$%&'()"%(*+,-.(/&"0+
%!!"!!#$


 -!"!!#$


 ,!"!!#$


 +!"!!#$


 *!"!!#$
                                                                                                                              &!!+$
 )!"!!#$                                                                                                                      &!!,$

 (!"!!#$                                                                                                                      &!!-$
                                                                                                                              &!%!$
 '!"!!#$


 &!"!!#$


 %!"!!#$


  !"!!#$
           ./012$   30456778$   9:;5<$=74102$ @5?=A<7BC$      D8EC5$   9:;5<$1>=:0>:$   F7GH$   I?1J5<$   K5627A$   9:;5<=$
                                 >5:?7<8=$                              /5==0A1>A$
Communicational Behaviour II


*!"!!#$


)!"!!#$


(!"!!#$                                                      :;/50$

                                                             </7,=229$
'!"!!#$
                                                             >68,.$?275/0$
                                                             +,6@2.9?$
&!"!!#$                                                      A,@?B.2CD?$

                                                             E91D,$
%!"!!#$


 !"!!#$
          +,-,.$   ./.,01$   23,+$   4/501$   +26$78,79,4$
Internet Access at Study Home


              Internet Access at Study Home

80,00%

70,00%

60,00%                                                              2007
50,00%
                                                                    2008
                                                                    2009
40,00%                                                              2010
30,00%

20,00%

10,00%

0,00%
         No   Public   Smartphone   Modem   ADSL   Mobil   Others
Usage of e-Learning Platforms before Study



                  Usage of E-Learning Platforms before Study


100,00%

 90,00%

 80,00%

 70,00%                                                                      Schoole Moodle
 60,00%

 50,00%                                                                      Schoole Platform
 40,00%

 30,00%
                                                                             School Homepage

 20,00%
                                                                             E-Learning Plattform
 10,00%
                                                                             outside School
 0,00%
          never        rarely       often        daily         not checked
0%
                           10%
                                 20%
                                                   30%
                                                                    40%
                                                                           50%
                                                                                 60%
                                                                                       70%
                                                                                             80%
                                                                                                   90%
                                                                                                         100%
          Wikipedia

           YouTube

          Facebook

          MySpace

            StudiVz

         Audiopods

         Videopods

           Weblogs

             Twitter

               RSS

        Other Wikis

              Flickr

       Other Collab

               Xing

        Second Life
                                                                                                                Overall Usage of Web2.0




           Dropbox

                QR

   Other Communy

Other Media Sharing

           delicious

 Other virtual words

          Etherpad

   Other microblogs

      Social Bookm
                                                                                                                                          Overall Usage of Web 2.0 I




                                                   unknown
                                                             not checked


                                  use + learning
0
                          200
                                                    400
                                                                              600
                                                                                                      800
                                                                                                            1000
                                                                                                                   1200
                                                                                                                          1400
         Wikipedia

          YouTube

         Facebook

         MySpace

           StudiVz

        Audiopods

        Videopods

          Weblogs

            Twitter

              RSS

       Other Wikis

             Flickr

      Other Collab

              Xing

       Second Life
                                                                                                                                 Overall Usage of Web2.0




          Dropbox

               QR

  Other Communy

      Other Media
        Sharing

          delicious

Other virtual words

         Etherpad

 Other microblogs

     Social Bookm
                                           active
                                                     passive
                                                                                                                                                           Overall Usage of Web 2.0 II




                                                                              unknown




                            for learning
                                                                                        not checked


                                                               known no use
Facebook

•   94% of all freshman use Facebook active
                                 or passive

•   Increase of more than 200% compared to
                                     2009

•   Decrease of MySpace, StudiVZ and FlickR

•           „QR Code“-, „Twitter“-, „Xing“-,
        „Dropbox“- and „Etherpad“-User use
                  Facebook daily per 100%

•        Facebook is part of daily student life
ussio n
     Dis      c




http://www.flickr.com/photos/svenwerk/858381180
•          Freshmen are well equipped - over
                                                                       years now

                                     •                  Comprehensive Internet access;
                                                                trend to mobile access

                                     •                    Communication through Web
                                                           technologies is standarized

                                     •                  Web competence means mainly
                                                        Wikipedia, YouTube, E-Mail and
                                                                             Facebook

                                     •         Facebook Usage influences the
                                        decrease of other platforms (Myspace,
                                                                    FlickR, ...)

http://www.flickr.com/photos/kitsu/404092967/sizes/o/
„The long-term study shows
 that students use so called
  Web 2.0 applications - it‘s
        just media for them.
     Facebook is primarily a
    communicaton medium,
      so it will influence our
         communication and
   collaboration behaviour“
http://twitter.tugraz.at




Slides available at:   http://elearningblog.tugraz.at


                          SOCIAL LEARNING
                       Computer and Information Services
                         Graz University of Technology


                                      Graz University of Technology




                                 Martin Ebner
                         http://elearningblog.tugraz.at
  mebner                    http://elearning.tugraz.at

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The Facebook Generation - Boon or Bane for E-Learning at Universities

  • 1. The Facebook Generation Boon or Bane for E-Learning at Universities? Martin Ebner, Walther Nagler
  • 2. http://twitterwall.tugraz.at #edmedia11 + [#question oder #notice oder #http]
  • 6. e-Learning u-Learning p-Learning m-Learning http://www.flickr.com/photos/sovietuk/141381675
  • 18. „Our students have changed radically. Today‘s students are no longer the people our educational system was designed to teach.“ Mark Prenksy 2001 http://www.flickr.com/photos/maebmij/123180774
  • 19. Net Geners, Digital Natives, Millenials, Multitaskers oder generation@ Digital Natives (Prensky) Net-Generation (Tapscott) Generation @ (Opaschowski) Homo Zapiens (Pelevin & Bromfield) ... RT @twitter ist die Uni auf Facebook? #DigitalUniversity #l3t Martin Ebner
  • 20. Digital Native / Digital Immigrants http://www.flickr.com/photos/ergonomic/3363073562
  • 21. "As Digital Immigrants learn - like all immigrants, some better than others - to adapt to their environment, they always retain, to some degree, their "accent", that is, their foot in the past." Marc Prensky "Digital Natvies, Digital Immigrants", 2001 http://www.flickr.com/photos/oso/2343596768
  • 22. Oblinger, J. L., 2005, Is it age for IT: First Steps Toward Understanding the Net Generation • Read visual image • visual spatial skills • inductive discovery • attentional deployment • fast response time http://www.flickr.com/photos/43331433@N00/314937044
  • 25. Digital Divide • Economic divide • Usability divide • Empowerment divide Jacon Nielsen Digital Divide, The Three stages http://www.useit.com/alertbox/digital-divide.html http://www.flickr.com/photos/icecream/22316672
  • 26. „These new generations of learners do not see technology as something foreign. They readily accept technology and consider technology to be part of their lives. Moreover, the use of mobile technology is a 21st Century skill that students and workers must have to function in society.“ Ally, M. (2007). Mobile Learning. The International Review of Research in Open and Distance Learning, 8(2).
  • 28. Is there a Net@generation and is there a difference to former students? http://www.flickr.com/photos/dantekgeek/189891071 http://www.flickr.com/photos/menlophoto/2826598720
  • 29. Research Questions Which trends can be seen towards ... • technical equipment? • internet access at study home? • communication behaviour? • useage of e-Learning platforms at seondary school level? • Web 2.0 competence? http://www.flickr.com/photos/everyplace/12684903/ http://flickr.com/photos/thomcochrane/416206133/
  • 30. > 640 million user about 30.000 server 10.208.000 comments / 20 minutes 2.716.000 phots / 20 minutes and there is a special eye ... http://www.flickr.com/photos/pshab/498122926
  • 31. Study over 4 years (n=2858) • Term 2007/2008 n=578 • Term 2008/2009 n=821 • Term 2009/2010 n=757 • Term 2010/2011 n=702
  • 32. 0,00% 10,00% 20,00% 30,00% 40,00% 50,00% 60,00% 70,00% 80,00% 90,00% iP od iP od + Vi d eo M P3 Pl ay er PC M AC La p N et bo ok O iP th ad e rS m ar td ev ic e Comparision of Devices Ki nd le So ny e- re ad er O th e re -re ad er iP ho ne An dr io d O th e rm ob M ile ob ile + W LA N M ob ile + w w M w ob ile no w w w Comparision of Devices 2010 2009 2008 2007
  • 33. Communicational Behaviour I !"##$%&'()"%(*+,-.(/&"0+ %!!"!!#$ -!"!!#$ ,!"!!#$ +!"!!#$ *!"!!#$ &!!+$ )!"!!#$ &!!,$ (!"!!#$ &!!-$ &!%!$ '!"!!#$ &!"!!#$ %!"!!#$ !"!!#$ ./012$ 30456778$ 9:;5<$=74102$ @5?=A<7BC$ D8EC5$ 9:;5<$1>=:0>:$ F7GH$ I?1J5<$ K5627A$ 9:;5<=$ >5:?7<8=$ /5==0A1>A$
  • 34. Communicational Behaviour II *!"!!#$ )!"!!#$ (!"!!#$ :;/50$ </7,=229$ '!"!!#$ >68,.$?275/0$ +,6@2.9?$ &!"!!#$ A,@?B.2CD?$ E91D,$ %!"!!#$ !"!!#$ +,-,.$ ./.,01$ 23,+$ 4/501$ +26$78,79,4$
  • 35. Internet Access at Study Home Internet Access at Study Home 80,00% 70,00% 60,00% 2007 50,00% 2008 2009 40,00% 2010 30,00% 20,00% 10,00% 0,00% No Public Smartphone Modem ADSL Mobil Others
  • 36. Usage of e-Learning Platforms before Study Usage of E-Learning Platforms before Study 100,00% 90,00% 80,00% 70,00% Schoole Moodle 60,00% 50,00% Schoole Platform 40,00% 30,00% School Homepage 20,00% E-Learning Plattform 10,00% outside School 0,00% never rarely often daily not checked
  • 37. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Wikipedia YouTube Facebook MySpace StudiVz Audiopods Videopods Weblogs Twitter RSS Other Wikis Flickr Other Collab Xing Second Life Overall Usage of Web2.0 Dropbox QR Other Communy Other Media Sharing delicious Other virtual words Etherpad Other microblogs Social Bookm Overall Usage of Web 2.0 I unknown not checked use + learning
  • 38. 0 200 400 600 800 1000 1200 1400 Wikipedia YouTube Facebook MySpace StudiVz Audiopods Videopods Weblogs Twitter RSS Other Wikis Flickr Other Collab Xing Second Life Overall Usage of Web2.0 Dropbox QR Other Communy Other Media Sharing delicious Other virtual words Etherpad Other microblogs Social Bookm active passive Overall Usage of Web 2.0 II unknown for learning not checked known no use
  • 39. Facebook • 94% of all freshman use Facebook active or passive • Increase of more than 200% compared to 2009 • Decrease of MySpace, StudiVZ and FlickR • „QR Code“-, „Twitter“-, „Xing“-, „Dropbox“- and „Etherpad“-User use Facebook daily per 100% • Facebook is part of daily student life
  • 40. ussio n Dis c http://www.flickr.com/photos/svenwerk/858381180
  • 41. Freshmen are well equipped - over years now • Comprehensive Internet access; trend to mobile access • Communication through Web technologies is standarized • Web competence means mainly Wikipedia, YouTube, E-Mail and Facebook • Facebook Usage influences the decrease of other platforms (Myspace, FlickR, ...) http://www.flickr.com/photos/kitsu/404092967/sizes/o/
  • 42. „The long-term study shows that students use so called Web 2.0 applications - it‘s just media for them. Facebook is primarily a communicaton medium, so it will influence our communication and collaboration behaviour“
  • 43. http://twitter.tugraz.at Slides available at: http://elearningblog.tugraz.at SOCIAL LEARNING Computer and Information Services Graz University of Technology Graz University of Technology Martin Ebner http://elearningblog.tugraz.at mebner http://elearning.tugraz.at