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Dept. Social Learning
TU Graz June - 2013
Why Facebook
Swallowed WhatsApp!
Martin Ebner
Walther Nagler
Martin Schön
Dept. Social Learning
TU Graz June - 2013
General Research Questions:
Which trends can be seen towards:
•  Technical equip...
Dept. Social Learning
TU Graz June - 2013http://www.flickr.com/photos/sovietuk/141381675
Study over 8 years (n=5962):
Term...
Dept. Social Learning
TU Graz June - 2013http://www.flickr.com/photos/sovietuk/141381675
Dept. Social Learning
TU Graz June - 2013http://www.flickr.com/photos/sovietuk/141381675
Dept. Social Learning
TU Graz June - 2013http://www.flickr.com/photos/sovietuk/141381675
Dept. Social Learning
TU Graz June - 2013http://www.flickr.com/photos/sovietuk/141381675
Dept. Social Learning
TU Graz June - 2013http://www.flickr.com/photos/sovietuk/141381675
Dept. Social Learning
TU Graz June - 2013http://www.flickr.com/photos/sovietuk/141381675
Dept. Social Learning
TU Graz June - 2013http://www.flickr.com/photos/sovietuk/141381675
Dept. Social Learning
TU Graz June - 2013http://www.flickr.com/photos/sovietuk/141381675
Comparison	
  of	
  general	
  an...
Dept. Social Learning
TU Graz June - 2013http://www.flickr.com/photos/sovietuk/141381675
Comparison	
  of	
  “o4en	
  and	...
Dept. Social Learning
TU Graz June - 2013
https://www.flickr.com/photos/elevy/14914314711/
Special Focus On:
Facebook & Wh...
Dept. Social Learning
TU Graz June - 2013
https://www.flickr.com/photos/elevy/14914314711/
•  Why did Facebook swallow Wha...
Dept. Social Learning
TU Graz June - 2013
https://www.flickr.com/photos/elevy/14914314711/
Cluster	
  analysis	
  about	
 ...
Dept. Social Learning
TU Graz June - 2013
https://www.flickr.com/photos/elevy/14914314711/
Facebook vs. WhatsApp ?
•  No c...
Dept. Social Learning
TU Graz June - 2013
https://www.flickr.com/photos/elevy/14914314711/
Discussion and Conclusion
•  In...
Dept. Social Learning
TU Graz June - 2013
IT Services
Graz University of Technology
Martin Ebner
martin.ebner@tugraz.at
ht...
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Why Facebook Swallowed WhatsApp!

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Why Facebook Swallowed WhatsApp!

  1. 1. Dept. Social Learning TU Graz June - 2013 Why Facebook Swallowed WhatsApp! Martin Ebner Walther Nagler Martin Schön
  2. 2. Dept. Social Learning TU Graz June - 2013 General Research Questions: Which trends can be seen towards: •  Technical equipment •  Internet access at study home •  Communication behavior •  Useage of e-learning platforms (secondary school level) •  Web2.0 competence http://www.flickr.com/photos/sovietuk/141381675
  3. 3. Dept. Social Learning TU Graz June - 2013http://www.flickr.com/photos/sovietuk/141381675 Study over 8 years (n=5962): Term 2007/2008 n=578 Term 2008/2009 n=821 Term 2009/2010 n=757 Term 2010/2011 n=702 Term 2011/2012 n=632 Term 2012/2013 n=715 Term 2013/2014 n=789 Term 2014/2015 n=968
  4. 4. Dept. Social Learning TU Graz June - 2013http://www.flickr.com/photos/sovietuk/141381675
  5. 5. Dept. Social Learning TU Graz June - 2013http://www.flickr.com/photos/sovietuk/141381675
  6. 6. Dept. Social Learning TU Graz June - 2013http://www.flickr.com/photos/sovietuk/141381675
  7. 7. Dept. Social Learning TU Graz June - 2013http://www.flickr.com/photos/sovietuk/141381675
  8. 8. Dept. Social Learning TU Graz June - 2013http://www.flickr.com/photos/sovietuk/141381675
  9. 9. Dept. Social Learning TU Graz June - 2013http://www.flickr.com/photos/sovietuk/141381675
  10. 10. Dept. Social Learning TU Graz June - 2013http://www.flickr.com/photos/sovietuk/141381675
  11. 11. Dept. Social Learning TU Graz June - 2013http://www.flickr.com/photos/sovietuk/141381675 Comparison  of  general  and  learn  use  for  categories  “o4en  and  daily”  as  well  as  for  2013;     *:  Applica@ons  that  are  new  in  2014  
  12. 12. Dept. Social Learning TU Graz June - 2013http://www.flickr.com/photos/sovietuk/141381675 Comparison  of  “o4en  and  daily  learn”  use  of  Web2.0  and  Internet  offers  for  the  years  2011  to  2014;     *:  Applica@ons  that  are  new  in  2014  
  13. 13. Dept. Social Learning TU Graz June - 2013 https://www.flickr.com/photos/elevy/14914314711/ Special Focus On: Facebook & WhatsApp
  14. 14. Dept. Social Learning TU Graz June - 2013 https://www.flickr.com/photos/elevy/14914314711/ •  Why did Facebook swallow WhatsApp? •  Are these two services competing? •  Are they influencing each other? •  What can be said about students behavior towards Facebook and WhatsApp?
  15. 15. Dept. Social Learning TU Graz June - 2013 https://www.flickr.com/photos/elevy/14914314711/ Cluster  analysis  about  the  learning  usage  resul@ng  in  five  clusters  of  different  usage  
  16. 16. Dept. Social Learning TU Graz June - 2013 https://www.flickr.com/photos/elevy/14914314711/ Facebook vs. WhatsApp ? •  No competition but users using both •  Highest correlations among the total data of the query •  Their services complement each other •  70% of all students use WhatsApp more intense for learning than Facebook
  17. 17. Dept. Social Learning TU Graz June - 2013 https://www.flickr.com/photos/elevy/14914314711/ Discussion and Conclusion •  Increase of mobile devices unbroken •  although traditional analogue materials are preffered for learning •  Communication is essential for learning •  Online Course not yet popular •  Facebook and WhatsApp are complementing and pushing each other
  18. 18. Dept. Social Learning TU Graz June - 2013 IT Services Graz University of Technology Martin Ebner martin.ebner@tugraz.at http://elearningblog.tugraz.at http://elearning.tugraz.at Unit Social Learning

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