Presented by Amanda Makulec and Michael Mwebaze at the MEASURE Evaluation Geographic Information Systems (GIS) Working Group Meeting.

1. MEASURE Evaluation
Design Thinking &
Strengthening health
information systems
Amanda Makulec, MPH
MEASURE Evaluation
John Snow Inc.
June 2, 2015
GIS Working Group Meeting

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Millions of people are
touched by a health
system every day.

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And those people have a
diverse range of needs &
experiences

4. 4
Design gives you a way of
understanding and responding to
those needs in a structured way.

5. 5
User Centered
Human-centered
Empathetic
Person-centered
Comparative
Participatory
Contextual
Thinking
DESIGN

6. Design thinking is a way of
looking at the world.
Human centered design is a
method – processes, techniques,
rules of thumb – that you use to
“do” design thinking
Definitions from ThinkPlace Foundation

7. You can apply design at the system level…
Credit: ThinkPlace Foundation

8. the program/service level…
Credit: ThinkPlace Foundation

9. And the product level…
Credit: ThinkPlace Foundation

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Design looks at
complex things
from the
perspective of the
people who will
use or be affected
by them.
Credit ThinkPlace Foundation

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12. 12The process

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In order to design for people,
you must gain empathy for
who they are and what is
important to them.
Empathize

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Craft a meaningful and actionable
problem statement, a point of view,
and a challenge framed by user
needs.
Define

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Combine understanding of the
problem space and the people
you are designing for with your
imagination to generate solution
concepts.
Ideate

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Refine ideas and create something a
user can interact with – be it a wall of
post-it notes, a gadget, a role-
playing activity, or even a storyboard.
Prototype

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Solicit feedback about prototypes you
have created from your users and
increase your understanding of their
needs.
Test

18. Design is more than a sequence
of tools and methods:
it’s a framework for thinking
about a creative solution with
empathy for the end user.

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Who are your
users?

20. PROCESS MAPPING IN BETTER IMMUNIZATION DATA INITIATIVE
USER PERSONAS

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What does their
experience
look like?

22. PROCESS MAPPING IN BETTER IMMUNIZATION DATA INITIATIVE
JOURNEY MAPPING

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