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Columbia	
  Switchback™	
  II	
  Jacket	
  
Organiza(onal	
  Buyer:	
  Tampa	
  Bay	
  Ou4i5ers	
  
Seller:	
  Meagan	
  E...
Meagan Eng is currently a student at the University
of South Florida. She will be receiving her Bachelor of
Science in Bus...
Switchback™	
  II	
  Jacket	
  
Product	
  Features	
  
•  Stow-­‐away	
  hood	
  
•  Modern,	
  classic	
  fit	
  
•  Adju...
Switchback™	
  II	
  Jacket	
  
Compe::ve	
  Advantages	
  
•  Columbia	
  Sportswear	
  was	
  named	
  one	
  of	
  “Ame...
Switchback™	
  II	
  Jacket	
  
Buyer	
  Benefits	
  
Diversifying	
  the	
  product	
  
selec(on	
  to	
  include	
  the	
...
Switchback™	
  II	
  Jacket	
  
Financial	
  Analysis	
  
Units	
  
Unit	
  
Cost	
  
Total	
  
Cost	
  
Discounts	
   Net...
Switchback™	
  II	
  Jacket	
  
Financial	
  Analysis	
  
$0	
  	
  
$500	
  	
  
$1,000	
  	
  
$1,500	
  	
  
$2,000	
  ...
Notes	
  
Financial	
  Analysis	
  
•  Jan	
  Cory,	
  Co-­‐Op	
  Adver(sing	
  Manager	
  at	
  Columbia	
  Sportswear,	
...
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Columbia presentation

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Sales Presentation for Professional Selling Class

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Columbia presentation

  1. 1. Columbia  Switchback™  II  Jacket   Organiza(onal  Buyer:  Tampa  Bay  Ou4i5ers   Seller:  Meagan  Eng   MAR  3400-­‐020   Spring  2014  
  2. 2. Meagan Eng is currently a student at the University of South Florida. She will be receiving her Bachelor of Science in Business Administration with a major in marketing in August, 2014. The marketing field allows Meagan to utilize both her creative and analytical personality traits. On the job and in life, Meagan loves being part of a team. This is one reason why she enjoys being an active member of her community. Meagan gives back to her community by volunteering her time to organizations such as Jericho Road Ministries and Metropolitan Ministries. In a group setting, Meagan is no stranger to leadership. She has had fun leading Sunday school classes at her church, and in school, she would often help lead her team by managing and delegating tasks. As a Marketing and Communications intern at USF CONNECT, Meagan has the opportunity to use her creativity to create exciting content and engage USF CONNECT’s audience via social media. Within five months, Meagan increased USF CONNECT’s Facebook engagement by 12%. Meagan understands how to communicate effectively to different audiences. She uses her communication skills to write press releases for USF CONNECT clients and copy for USF CONNECT marketing materials. She clearly and concisely conveys her ideas when she writes digital marketing plans for USF CONNECT client companies so that the reader can easily understand the outlined plan.   Equipped with creativity, communication skills and the ability to lead, Meagan is always ready to invest her heart, mind and time in every project and team she works with.
  3. 3. Switchback™  II  Jacket   Product  Features   •  Stow-­‐away  hood   •  Modern,  classic  fit   •  Adjustable  cuff  tabs   •  Back  ven(la(on  system  allows  air   circula(on   •  100%  nylon  Hydroplus  material   •  Zippered  hand  pockets   •  Packable  into  hand  pocket     •  Omni-­‐Shield™  advanced   repellency  material  repels  rain   and  stains   •  Available  in  eight  different  colors   and  sizes  XS,  S,  M,  L,  XL   •  Columbia  brand  name  on  upper   leX  chest    
  4. 4. Switchback™  II  Jacket   Compe::ve  Advantages   •  Columbia  Sportswear  was  named  one  of  “America's  100  Most  Trustworthy                Companies”  by  Forbes  Magazine  in  2013  1   •  Columbia  Sportswear  sponsored  the  2014  Olympic  uniforms  for  the  USA,  Canadian,  and   Russian  freestyle  ski  teams  2   •  The  brand  was  the  official  supplier  to  NBC  Sports  during  the  2002  Salt  Lake  City  Winter   Olympic  Games  3  and  the  X  Games  official  supplier  from  2002  to  2005  4   •  Columbia  Sportswear  Company  owns  several  brands,  including  Mountain  Hardwear®,   Sorel®,  Montrail®,  and  Pacific  Trail®  5   •  Columbia  is  a  well-­‐recognized,  established  brand  that  was  created  in  1938  6   •  The  profitable  company  recorded  $1.67  billion  in  annual  net  sales  in  2012  7   1.  h5p://www.forbes.com/sites/jacquelynsmith/2013/03/18/americas-­‐100-­‐most-­‐trustworthy-­‐companies/2/     2.  h5p://freestyle.usskiteam.com/news/columbia-­‐unveils-­‐2014-­‐olympic-­‐uniforms   3.  h5p://www.thefreelibrary.com/Columbia+Sportswear+and+NBC+Team+Up+for+Olympic+Games.-­‐a054843172   4.  h5p://www.businesswire.com/news/home/20040122005905/en/Columbia-­‐Sportswear-­‐Blanke(ng-­‐Slopes-­‐ESPNs-­‐Winter-­‐Games#.UxPemigvFUQ   5.  h5p://investor.columbia.com/faq.cfm?faqid=2   6.  h5p://www.hoovers.com/company-­‐informa(on/cs/company-­‐profile.Columbia_Sportswear_Company.3a52bcc2e2687b7e.html   7.  h5p://www.fashionunited.co.uk/fashion-­‐news/fashion/columbia-­‐sportswear-­‐2013-­‐net-­‐sales-­‐up-­‐1-­‐percent-­‐2014021920137  
  5. 5. Switchback™  II  Jacket   Buyer  Benefits   Diversifying  the  product   selec(on  to  include  the   Columbia  jacket  will  create   variety  and  a5ract  more   customers  to  the  store.   Offering  the  recognizable   and  reputable  Columbia   brand  will  lead  to  more   purchases  by  new  and   brand  loyal  Columbia   customers  shopping  in  the   company’s  stores.     The  product’s  unique   design,  Omni-­‐Shield™   material,  and  adjustable   features  will  appeal  to   customers  looking  for  high-­‐ quality  outdoor  apparel  .   The  ul(mate  value  to  the  buyer  is  greater  profits  which  will  be  generated  by  an   increase  in  sales  and  revenue.  This  is  brought  about  by  an  increase  in  store  traffic   which  is  the  result  of  a5rac(ng  new  customers  with  a  larger  product  selec(on.   This  is  a  direct  benefit  of  purchasing  the  Columbia  Switchback™  II  Jacket.    
  6. 6. Switchback™  II  Jacket   Financial  Analysis   Units   Unit   Cost   Total   Cost   Discounts   Net  Cost   MSRP   Revenues   Net   Profit   Profit  per   Unit   24   $30     $720     $36     $684     $60     $1,440     $756     105%   36   $30     $1,080     $54     $1,026     $60     $2,160     $1,134     105%   48   $30     $1,440     $144     $1,296     $60     $2,880     $1,584     110%   60   $30     $1,800     $360     $1,440     $60     $3,600     $2,160     120%  
  7. 7. Switchback™  II  Jacket   Financial  Analysis   $0     $500     $1,000     $1,500     $2,000     $2,500     $3,000     $3,500     $4,000     24   36   48   60   Number  of  Switchback  II  Jackets  Purchased  per  Quarter   Switchback  II  Jacket   Net  Profits  and  Revenues  per  Number  of  Units     Revenues   Net  Profits  
  8. 8. Notes   Financial  Analysis   •  Jan  Cory,  Co-­‐Op  Adver(sing  Manager  at  Columbia  Sportswear,  emailed     the  Switchback  II  MSRP,  markup  and  es(mated  discounts  for  numbers   of  units  on  3/26/14     •  Egan  Anderson,  Owner  of  Tampa  Bay  Ou4i5ers,  stated  how  many   jackets  in  each  size  and  color  he  typically  purchases  per  quarter  via  a   phone  conversa(on  on  3/22/13  at  3:30  p.m.  

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