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Sponsorship Introduction
introducing
INTRODUCING

CHALLENGE FAMILY
The Challenge Family is the global series of long distance
triathlons that is changing the face of Ultra-distance racing
around the world. Featuring spectacular courses in iconic
destinations, Challenge Family events focus on delivering the
race of a lifetime to athletes of all ages and abilities, and
creating a memorable spectator experience that captures
all the excitement and emotion of this inspirational sport.
Renowned the world over for our memorable events, the
Challenge Family currently features eight half distance and
ten long distance triathlons in some of the most stunning
locations in the world throughout Europe, North America, UK,
Asia and New Zealand. Our venues are selected for race
courses that will provide athletes with the best race
experience connected to a community that embraces our
vision. Our event venues, partners, sponsors and athletes
are part of the Challenge Family, all united by the passion
we share for our sport.
Challenge Family is a high quality organization renowned for
its integrity, expertise, passion and commitment to the
sport of triathlon
R A C E S
GLOBAL SERIES

40,000
ATHLETES

915,000
SPECTATORS

20,000
VOLUNTEERS

23

RACES

ACROSS THE

GLOBE

13 half-distance
11 full-distance
TRIATHLONS	
  

in stunning locations
around in the world

CHALLENGE

ROTH
THE LARGEST
LONG DISTANCE
TRIATHLON
EVENT IN THE

WORLD
SOLD OUT
in

3 minutes

1
4

COUNTRIES

Germany
Spain Italy
France
Austria UK
Holland Taiwan
Thailand Canada
New Zealand
Australia USA
Philippines

2014 EXPANSION 	
  
expected to include	
  

USA
and additional
countries in Asia
database

75,000
Current & former
participants +
enthusiasts
JAN

NZL

FEB

AUS

MAR

AUS

APR

ESP

MAY

ESP

CHALLENGE
WANAKA

CHALLENGE
MELBOURNE

CHALLENGE
BATEMAN’S BAY

CHALLENGE
FUERTEVENTURA

CHALLENGE
BARCELONA

Australia’s Chris McCormack
led an all-star field at the
world’s most scenic long
distance triathlon in 2013

An iconic race in an iconic city
and a sell-out in its first year

A spectacular half distance
course in coastal New South
Wales, ideally placed between
Sydney and Canberra

The rugged Canary Islands
plays host to the perfect
season opener for European
triathletes.

2013 Challenge Barcelona
will host the official ETU
European Half Distance
Triathlon Championships.

1,500 Athletes
35% International
10,000 Spectators

1,200 Athletes
20% International
20,000 Spectators*

800 Athletes*
15% International*
5,000 Spectators*

600 Athletes
20% International
3,000 Spectators

1,500 Athletes
38% International
35,000 Spectators

* Inaugural Event. Figures are
anticipated numbers.

* Inaugural Event. Figures are
anticipated numbers.
MAY

ITA

MAY

TPE

JUN

DEU

CHALLENGE
RIMINI

CHALLENGE
TAIWAN

CHALLENGE
KRAICHGAU

2013 Challenge Rimini will be
an inaugural event and the
first Challenge event held in
beautiful Italy.

An inaugural full and half
distance event held in
Taiwan’s tropical and sunny
East coast.

A huge competitor field and
45,000 spectators highlight
this incredible race held in
the ‘Country of 1,000 Hills’.

1,500 Athletes
25% International
25,000 Spectators

1,500 Athletes
20% International
20,000 Spectators

4,200 Athletes
15% International
45,000 Spectators

JUN

USA

CHALLENGE
ATLANTIC CITY
Challenge’s first USA event
will be held in a historic
location within a tank of gas
of 70 million people and
144 triathlon clubs.

1,800 Athletes*
20% International*
20,000 Spectators*
* Inaugural Event. Figures are
anticipated numbers.

JUL

DEU
CHALLENGE
ROTH

Challenge’s showpiece event.
The biggest event each year
and voted 2011 and 2012
‘Race of the Year’

5,600 Athletes
42% International
220,000 Spectators
JUL

ESP

FEB

PHL

CHALLENGE
VITORIA

CHALLENGE
PHILIPPINES

The inaugural Challenge
Vitoria is a full distance race
held in the historic Basque
region.

Triathlon is booming in the
Philippines and Challenge
Philippines’ venue is the most
beautiful & accessible of any
race ever staged in that country..

1,500 Athletes*
30% International*
25,000 Spectators*
* Inaugural Event. Figures are
anticipated numbers.

1200 Athletes*
35% International*
10,000 Spectators*
* Inaugural Event. Figures are
anticipated numbers.

AUG

CAN

SEP

FRA

SEP

AUT

CHALLENGE
PENTICTON

CHALLENGE
VICHY

CHALLENGE
WALCHSEE

Challenge’s first-ever North
American event will bring a new
experience to a time-honored
long distance triathlon course.

Rapidly growing event that in
2013 will host the official ETU
European Long Distance
Championships

One of Europe’s premier half
distance races with arguably
one of the most picturesque
swim starts in all of triathlon.

1,500 Athletes*
20% International*
100,000 Spectators*

1,200 Athletes
25% International
50,000 Spectators

1,200 Athletes
82% International
20,000 Spectators

* Inaugural Event. Figures are
anticipated numbers.
SEP

GBR

SEP

NED

CHALLENGE

CHALLENGE

HENLEY-ON-THAMES

ALMERE-AMSTERDAM

Within a stone’s throw of
London and taking in the best
of the historic English
countryside

1,200 Athletes
15% International
15,000 Spectators

The world’s oldest triathlon
outside of Hawaii. Almere’s long
history of triathlon includes
World Championships

1,500 Athletes
45% International
100,000 Spectators

OCT

ESP

NOV

AUS

DEC

THA

CHALLENGE
BARCELONA

CHALLENGE
FORSTER

CHALLENGE
LAGUNA PHUKET

A full distance Challenge
event held in Calella, the
tourist capital city of la Costa
del Maresme.

Triathlon return’s to its roots
In Australia at the historic
Forster course over the half
distance.

Asia’s longest running and most
influential triathlon is Challenge’s
first Asian event.

1,500 Athletes
35% International
35,000 Spectators

1,000 Athletes*
20% International*
10,000 Spectators*

2,000 Athletes*
80% International*
15,000 Spectators*

* Inaugural Event. Figures are
anticipated numbers.

* Inaugural Event. Figures are
anticipated numbers.
Challenge Taiwan
THE EVENTS
Challenge Taiwan
Challenge Taiwan half
Junior Challenge

Swim 3.8k – Bike 180k – Run 42k
Swim 1.9k – Bike 90k – Run 21k
both Individual + Team Relay
multiple distances for different AG

GUIDANCE

Taitung government

HOST

Challenge Taiwan

LOCATION

Taitung City

RACE DAY

April 19th, 2014

PARTICIPANTS

1.200 Entries for Sale (est. 35% foreigners)
highest number of international Pro athletes

SUPPORTERS

10.000 (local + visitors)

VOLUNTEERS & STAFF 700
SOLID

G0 L D

D EMOGRAPHICS

“Triathlon with its active & committed participants is more
valuable than stadiums full of passive spectators.”
Triathletes have

SOCIAL POWER
– they talk about products
Triathletes are

PASSIONATE
about their sport & products
Triathletes are

Key Influencers
– they reach a wide audience

““We have been blown away with the
results [of our triathlon sponsorship]:
triathletes immediately began interacting
with everything including products,
services, quotes, and more in thousands
of users’ lists. They commented on the
things in their lists and connected to
people and businesses others within the
community.”	
  
Rob Wight, CEO of MyList and formerly Channel
Intelligence, a Google company, that helps
companies such as Target, Neiman Marcus, and
Best Buy reach online customers.

Challenge athletes are: high income earners & well educated. 	
  
They are as driven and successful in their professional careers as they
are in their sporting lives. They are goal oriented and committed to an
active and healthy lifestyle.

30%
Female

ü  Age and Gender
Ages represented: 18-80+
Largest age group 34-40
30% Female to 70% Male

Top Executive &
Senior Managers
ü  Occupations
Top executives , senior
managers & professionals

Triathletes are
INNOVATORS &
EARLY ADAPTERS

“A” type
personalities
ü  Focused and Dedicated
Type A personalities. Highly driven
and motivated. Total commitment
to achieving their goals.

42%

Over $150,000

ü  High Annual Income
Mean Household Income $181,000
26% under $100,000
32% between $100K - $150K
42% over $150,000

86%

College Degrees

ü  Education and Status
86% have college or university
degrees and are opinion leaders
in their active communities.

Committed.
ü  Average Weekly Training Hours
Total average hours is 18-24
7 Miles of swimming
225 Miles of cycling
48 Miles of running
Media Marketing
&

Challenge Family provides global exposure (numbers of 2011)
"   1,033,500,000 saw Challenge on television
"   45 Million people heard about Challenge on radio
"   Over 155 Million people read about Challenge in print media
"   est. 800,000 people logged on to live race day coverage
With the further development of the Challenge Family Series these
media numbers will grow exponentially!
All Challenge Family events are supported through a variety of
Challenge owned marketing channels, including:
"
"
"
"

  Challenge Family website & Social Media channels
  Challenge Family smartphone app
  Challenge Family global TV distribution
  Challenge Family magazine

Long-distance triathlon is a compelling media sport featuring
inspirational human stories and feats of endurance set against
changing backgrounds as athletes swim, bike and run around some of
the world’s most interesting destinations.
Vision Taiwan
for

GROW ‘SPORTS’ AND ‘LIFE-STYLE’ IN TAIWAN
Creating a “festival”-atmosphere, integrating cultures and offering events
for the whole family! With a focus on Team Relay, making triathlon
accessible for runners, swimmers and bikers and bringing new groups
into triathlon by offering Corporate Challenge, VIP Teams, etc.
PUT TAIWAN ON THE MAP AS A DESTINATION FOR TRIATHLON
Taiwan is easy accessible from key markets: JP, CN, HK, SG, MA, etc.
Taiwan offers a great climate, friendly culture, wonderful natural scenery,
which makes for a great destination for international athlete.
SUPPORT TAIWAN ATHLETES TO BECOME MORE INTERNATIONAL
Challenge Family has grown from a community and it is our philosophy to
do something for every country we settle in. Triathlon is our business and
athletes are our Family, thus we want to offer the local top athletes the
opportunity representing Taiwan racing in our biggest events overseas!
Event Exposure ‘13
RACE DAY
LOCAL

17 News Broadcasts
3 Magazine editorials + advertisements
28 Newspapers articles
40 Online articles
FB & Twitter
95.000 People reached on Race Day
INTERNATIONAL Television NZ
5 Magazine editorial + advertisements
30+ Online articles
TAIPEI PRESS CONFERENCE
Prime-time TV news coverage incl. Video Land, CTV, FTV, TTV, ELTA
LIVE WEBCAST
Through Challenge Family’s global web portal

VALUED AT 19 MILLION NTD*
* Details see back up
Our Sponsorship Approach
When it comes to sponsorships we have very few constraints and can
shape our sponsorship relationships to meet the specific needs of our
sponsor-partners. We will work with you to meet your needs in any of
these areas:
• 
• 
• 
• 
• 
• 
• 
• 

Television coverage, packaging and distribution
Leveraging
Signage
Branding
Marketing and Advertising activities
Integration company clients and employees
Hospitality and Entertainment
Social media marketing

Contact us:
info@challenge-taiwan.com

Just
Ask

+886 927 777 330
CHALLENGE TAIWAN & CHALLENGE ASIA PASIFIC
EXECUTIVE TEAM
The Challenge Taiwan & Asia Pacific Executive Team will work
closely with Challenge Family partners. The Executive Team will
provide support with obtaining high level government funding,
sponsorship, branding, operational and commercial advice.
The Executive Team possesses significant industry experience
and knowledge and will be an invaluable asset to Challenge
Family partners. The Team includes:
"   Murphy Reinschreiber – Managing Director Asia
"   Michael Dhulst – Managing Director Taiwan
email: michael@challenge-taiwan.com
phone: +886 910 407 420
"   Simon Huang – Event Director Taiwan
email: simon@challenge-taiwan.com
phone: +886 935 536 402
"   Victoria Murray-Orr – Marketing and Communications
"   Chloe Chang – Athlete liason and Race administration
emial: chloe@challenge-taiwan.com
phone: +886 927 777 330
OUR CORE VALUES
INNOVATION, UNIQUE EXPERIENCES,
AUTHENTIC, CONNECTED TO ATHLETES AND
PARTNERS, EXCITEMENT, STRONG BUSINESS,
ATHLETE’S JOURNEY, RELATIONSHIPS, 360
COMPETITIVE ADVANTAGE, RETURN ON
INVESTMENT, ETHICS AND MORALS,
PASSION AND EXCITEMENT, HERITAGE,
FOCUS ON PURPOSE AND POTENTIAL,
QUALITY LEADERSHIP.
TAIWAN

as for feedback, I honestly don't have TOO many things to be fixed. what i have been telling people is that to me it was very noticeable that you are like a real, legit triathlete--because there were a lot of small details
that, especially in a first-year race, would have been overlooked, but you had them dialed because you were in tune with what we would need. i truly think it makes a difference that you are so actively racing as you
thought of so many details that matter to us. - Hillary Biscay
 
Good day Michael, Patrice here from TTCT. Just a quick note to thank you and your  team for putting up a great race. It was my first Challenge race and I have to say it was a great event. I will most likely be back
next year with more members of my team to participate. Safe swim, nice bike course and great run course (honestly a great run course). - Patrice Robustelli
 
Honestly you put on an amazing race- you should be so proud of yourself. Justin and I absolutely loved our time in Taiwan. You are an amazing man. Thank you so much for taking such good care of Justin and I- you
went above and beyond for us both- we really appreciate all that you did for us and I am just so glad I could repay you by getting the win. - Belinda & Justin Granger
 
Huge thanks to you and the whole challenge Taiwan team. It was a great event to be involved in. The organization was fantastic the expo and event staff were all extremely helpful! And the day itself was awesome a
spectacular course with great volunteers and a really cool vibe from all the locals screaming Jiayou I hope I get to come back next year and be a part of it all over again! Thanks again mate, - Todd Skipworth
 
Thank you again and yes I am sure I will be back in Taitung – I next next year with the new Australian races there are great possibilities and for me I can already see my schedule: CHALLENGE Wanaka - CHALLENGE
Batemans Bay - CHALLENGE Taiwan. It works perfectly. - Dylan Mcneice
 
The race was the most amazing that I have done. People were friendly and cheering and the volunteers were all adorable and helpful. You couldn't find a better venue. Scenic and challenging. i really enjoyed racing it
and giving everything I could. All the other organizers have been absolutely wonderful and helpful. Big big congratulations. - Olivier Courret
 
Thanks for a great race. We came over to see the Challenge brand in operation and to see what all the hype was about. I must say that it was a very positive experience. I hope you will appreciate some constructive
feedback as I do like what you, and Felix and co are doing for the sport that is my passion. - Andrew O'Regan
 
Congratulations for the organization of such an amazing race! it was one of the best races I have ever done! The course, the organization, everything made this race a great race! you did an amazing job putting it
together! -  Raynard Picard
TAIWAN

MEDIA EXPOSURE 2013
19 Mio. NTD
TELEVISION
TW
Int.

valued at ca. 9 Million NTD
FTV news, VL sports, ETTV news, ELAT sports
NZ TV
Sound Bytes From The Challenge Taiwan Press Conference

NEWSPAPER

valued at ca. 3 Million NTD

Sound Bytes From The Challenge Taiwan Press Conference
By Holly Bennett
Published Apr 30, 2013

TW
Apple Daily, China Daily, Liberty Times, KengSheng
Daily, United Federal Daily, United Daily, Chines Times, etc.
MAGAZINES

valued at ca. 5 Million NTD

TW
Int.

Lohas Bicycle, Bicycle & Life, Esquire
Lumina (jp), Triathlete (us), Triahtlon (nz)

ONLINE MEDIA

valued at ca. 2 Million NTD

This morning’s activities in Taiwan started at SongShan Sport Center where athletes were
given the opportunity to swim in the 50-meter pool and run on the outdoor track while
media photographed their fine-tuning training sessions. Next everyone gathered for a
press conference made especially lively by our entertaining emcee and translator. The
athletes in attendance included Dylan McNiece (NZL), Jamie Whyte (NZL), Ben Hammond
(AUS), Petr Vabrousek (CZE), Guy Crawford (NZL), Justin Granger (AUS), Georg Potrebitsch
(GER), Belinda Granger (AUS), Kate Bevilaqua (AUS) and Jenny Li (TW). Here’s a bit of what
they had to say:
Crawford and Bevilaqua (on their expectations for their performances):

Crawford: If I can keep ahead of Belinda and Kate and Jenny here that would be a pretty
good result! There’s some hot competition here, so for me a top five would be great. I’d b
really happy with that.

Bevilaqua: If I can improve on performances that I’ve done before, that’s always the goal.
I can be top three on the podium that would be a great result for me.

TW
Yahoo, yam, don1don, udn, rti, cna, etc
Int.
triahtlon.competitor, triathlon europe, trirader,
runners world, trijuice, K226, witsup, nztri, triahtlon, first of the
bike, home of triathlon, triahtlonmag

http://triathlon.competitor.com/2013/04/news/sound-bytes-from-the-challenge-taiwan-press-conference_74832?all
TAIWAN

TV COVERAGE: DETAILS

TV

Title

Date

FTV News
VL Sports
VL Sports
VL Sports
VL Sports
FTV News
ETTV News
ETTV News
ELAT Sports
ELAT Sports
VL Sports
VL Sports
ELAT Sports
ELAT Sports
ELAT Sports
VL Sports
VL Sports

Taiwan athletes are excited about Challenge
European triathlon brand come to Taitung in May 4
European triathlon brand come to Taitung in May 4
European triathlon brand come to Taitung in May 4
European triathlon brand come to Taitung in May 4
International triathlon event come to Taitung
Pretty lady joins triathlon
Pretty lady joins triathlon
Famous triathlon event come to Taitung
Famous triathlon event come to Taitung
Challenge Taiwan started in the mourning
Taitung people are enthusiastic, athletes are impressed
famous triathlon event come to Taitung
famous triathlon event come to Taitung
famous triathlon event come to Taitung
Challenge Taiwan started in the mourning
Challenge Taiwan started in the mourning

Dec. 17
Dec. 17
Dec. 17
Dec. 17
Dec. 17
May 4
May 4
May 4
May 4
May 4
May 4
May 4
May 5
May 5
May 5
May 5
May 5

Time/Program
2030 Sports News
2155 Sports News
2520 Sports News(R)
0700 Sports News(R)
1230 Sports News(R)
1300 News
1300 News
1500 News
2100 Sports News
Sports News
2100 Sports News
2100 Sports News
0400 Sports News
Sports News
Sports News
0200 Sports News(R)
1100 Sports News(R)

Duration
(sec.)
24
89
89
89
89
96
19
81
199
199
123
103
199
199
199
122
122
TOTAL

DETAIL

Ad Value
(NTD$)
112,080
415,630
415,630
415,630
415,630
448,320
88,730
378,270
929,330
929,330
574,410
481,010
929,330
929,330
929,330
569,740
569,740
9,531,470
DETAIL

PRINT COVERAGE: DETAILS (1/2)

TAIWAN
Date

Newspaper

Dec. 18
Dec. 18
Apr 30
Apr 30
May 1
May 1
May 1
May 3
May 3
May 3
May 3
May 4
May 4
May 4
May 5
May 5

United Daily News
The Liberty Times
Keng Sheng Daily News
Youth Daily News
China Daily News
The Liberty Times
United Federal Daily News
Keng Sheng Daily News
Youth Daily News
United Federal Daily News
United Federal Daily News
The Liberty Times
United Daily News
United Daily News
China Times
The Liberty Times

Pic

Title

European Triathlon event starts on next May
Y New triathlon event in Taitung
Y Triathlon event start on May 4
  Triathlon event start in Taitung on Saturday
Y The first European 226 triathlon in Taiwan
Y Shao Yu Li will try her best for Campion
Y Triathlon event start on May 4
Y Taitung is Challenge Family’s best choice
Y International triathlon event start tomorrow
Y 15 young athletes will depute in Junior Challenge
  Taitung is Challenge Family’s best choice
Y Cancer fighters joined Challenge Taiwan
Y Cancer fighters joined Challenge Taiwan
Y The best female triathlon athlete in Taiwan
Y Triathlon event with the highest prize
Y McNiece won 2 titles in a row

size(%)
2.98%
6.95%
18.98%
3.02%
6.35%
4.80%
10.33%
40.08%
7.23%
6.95%
14.40%
7.67%
23.08%
16.90%
10.07%
15.00%

Ad Value
(NTD$)
38,440
89,649
90,181
14,349
30,171
61,916
49,082
190,435
34,352
33,022
68,420
98,937
109,661
80,298
47,846
193,488
DETAIL

PRINT COVERAGE: DETAILS (2/2)

TAIWAN
Date

Newspaper

May 5
May 5
May 5
May 5
May 5
May 5
May 5
May 5
May 5
May 5
May 5
May 6
May 6
May 6

The Liberty Times
The Liberty Times
Keng Sheng Daily News
Keng Sheng Daily News
Youth Daily News
United Daily News
Apple Daily
Apple Daily
Apple Daily
Apple Daily
Apple Daily
Keng Sheng Daily News
Keng Sheng Daily News
United Daily News
Bicycle Lohas
Bicycle Life
Esquire
Mandarin Air

Pic
Y
Y
 
Y
Y
Y
Y
Y
Y
 
Y
Y
Y
Y

Title

size(%)

Triathlon family
15 young athletes will depute in Junior Challenge
Shiao Yu Li won the 4th prize in pro group
Triathlon event starts on east coast
Triathlon in Taitung- Result
4 Gold medals winner won the Champion in Relay
Triathlon family
9-year old kid won the junior challenge
4 Gold medals winner won the Champion in Relay
The only iron distance stage of Challenge Family in Asia
Cancer fighters finished the Challenge
Triathlon Event Award
Cancer fighter won the 3rd
Love to be a triathlon athlete
Challenge Taiwan
Challenge Taiwan
Interview: Michael Dhulst
Challenge Taiwan

5.45%
11.93%
3.69%
40.57%
8.94%
10.95%
3.57%
3.57%
4.71%
3.33%
56.69%
47.36%
7.21%
9.93%
 
 
 
 
TOTAL

Ad Value
(NTD$)
70,301
153,887
17,533
192,763
42,477
52,027
66,259
66,259
87,418
61,805
1,052,166
225,024
34,257
47,181
100,000
100,000
100,000
50,000
3,749,604
TAIWAN

WEB COVERAGE: DETAILS

Media

Date

Title

Yahoo news
newsbcc
yam
Yahoo News
don1don
Yahoo news
yam
Central Daily
Yahoo Sports
Yahoo Sports
yam
yam
Ltd Sports
 
Yahoo News
Yahoo Sports

0429
0430
0430
0501
0502
0502
0502
0502
0503
0503
0503
0503
0503
0504
0504
0504

Challenge Taiwan on May 4
Shao Yu Li’s first full distance event in Taiwan
Shao Yu Li’s first full distance event in Taiwan
Shao Yu Li will try her best for Campion
0504 Challenge Taiwan in Taitung
Taitung is Challenge Family’s first choice
15 young athletes will depute in Junior Challenge
Taitung is Challenge Family’s first choice
Challenge Taiwan start in flowing lake
Challenge Taiwan in Taitung
The most high-competitive triathlon in Taitung
Cancer fighters fight for Challenge
775 athletes joint Challenge Taiwan
Challenge Taiwan-Governor Huang invites athletes come back next year
775 athletes joint Challenge Taiwan
Challenge Taiwan starts

DETAIL
(1/2)
Ad Value
(NTD $)
30,000
30,000
30,000
30,000
30,000
30,000
30,000
30,000
30,000
30,000
30,000
30,000
30,000
30,000
30,000
30,000
WEB COVERAGE: DETAILS

TAIWAN
Media

Date

Title

yam
CNA
RTI
The Liberty Times
udn
LtsSports
Yahoo News
Yahoo News
Yahoo News
Yahoo News
Yahoo News
yam
China Times
The Liberty Times
The Liberty Times
Apple Daily
Apple Daily
don1don
cnyes

0504
0504
0504
0504
0504
0504
0505
0505
0505
0505
0505
0505
0505
0505
0505
0505
0505
0508
0512

Shao Yu Li won the 4th
Challenge Taiwan start on May 4
Race on the east coast
Cancer fighters joint Challenge Taiwan
Race on the east coast
Challenge Taiwan - Shao Yu Li won the 4th
50 young athletes join the Junior Challenge
Foreign athletes love Taitung
Triathlon event with highest prize money start in Taitung
McNiece wins 2 titles in a row
Triathlon Family
Shao Yu Li Keep Walking
Foreign athletes love Taitung
15 young athletes joint the Junior Challenge
Triathlon Family
Cancer fighters finish the Challenge
The only iron distance stage of Challenge Family in Asia
Challenge Taiwan in Taitung
Interview: Michael Dhulst

DETAIL
(2/2)

Ad Value
(NTD $)
30,000
30,000
30,000
30,000
30,000
30,000
30,000
30,000
30,000
30,000
30,000
30,000
30,000
30,000
30,000
30,000
30,000
30,000
30,000
TOTAL 1,050,000
TAIWAN
Media
triathlete europe
triathlon.competitor.com
triathlete europe
triathlon.competitor.com
triathlon.competitor.com
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Title
Georg Potrebitsch Zweiter bei der Challenge Taiwan2013
A Day In Taipei, Taiwan
Challenge Taiwan Pre-Race Pro Quotes
Challenge Taiwan Run Course
Ben Hammond’s Victory Dream
Challenge Taiwan Bike Course
A Chat With Challenge Taiwan’s Managing Director Michael Dhulst
Sound Bytes From The Challenge Taiwan Press Conference
McNiece And Granger Claim Magnificent Victories In Taiwan
McNeice and Granger claim inaugural titles at Challenge Taiwan
McNeice and Granger claim titles at Challenge Taiwan
Georg Potrebitsch Zweiter bei der Challenge Taiwan2013
Challenge Taiwan Victory for McNeice and Granger
The Baker’s Dozen At Challenge Taiwan

TOTAL VALUE OF THE 2013 CHALLENGE TAIWAN MEDIA EXPORSURE:
19 Million NTD
TAIWAN

INVITATION & POSTERS
TAIWAN

PRE EVENT SOCIAL FUNCTIONS
TAIWAN

EVENT SETUP
TAIWAN

BACK DROPS & BANNERS
TAIWAN

THE MEDIA STORY
TAIWAN

CHALLENGE TAIWAN FESTIVAL
TAIWAN

JUNIOR CHALLENGE

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Challenge Taiwan

  • 2. introducing INTRODUCING CHALLENGE FAMILY The Challenge Family is the global series of long distance triathlons that is changing the face of Ultra-distance racing around the world. Featuring spectacular courses in iconic destinations, Challenge Family events focus on delivering the race of a lifetime to athletes of all ages and abilities, and creating a memorable spectator experience that captures all the excitement and emotion of this inspirational sport. Renowned the world over for our memorable events, the Challenge Family currently features eight half distance and ten long distance triathlons in some of the most stunning locations in the world throughout Europe, North America, UK, Asia and New Zealand. Our venues are selected for race courses that will provide athletes with the best race experience connected to a community that embraces our vision. Our event venues, partners, sponsors and athletes are part of the Challenge Family, all united by the passion we share for our sport. Challenge Family is a high quality organization renowned for its integrity, expertise, passion and commitment to the sport of triathlon
  • 3. R A C E S GLOBAL SERIES 40,000 ATHLETES 915,000 SPECTATORS 20,000 VOLUNTEERS 23 RACES ACROSS THE GLOBE 13 half-distance 11 full-distance TRIATHLONS   in stunning locations around in the world CHALLENGE ROTH THE LARGEST LONG DISTANCE TRIATHLON EVENT IN THE WORLD SOLD OUT in 3 minutes 1 4 COUNTRIES Germany Spain Italy France Austria UK Holland Taiwan Thailand Canada New Zealand Australia USA Philippines 2014 EXPANSION   expected to include   USA and additional countries in Asia database 75,000 Current & former participants + enthusiasts
  • 4. JAN NZL FEB AUS MAR AUS APR ESP MAY ESP CHALLENGE WANAKA CHALLENGE MELBOURNE CHALLENGE BATEMAN’S BAY CHALLENGE FUERTEVENTURA CHALLENGE BARCELONA Australia’s Chris McCormack led an all-star field at the world’s most scenic long distance triathlon in 2013 An iconic race in an iconic city and a sell-out in its first year A spectacular half distance course in coastal New South Wales, ideally placed between Sydney and Canberra The rugged Canary Islands plays host to the perfect season opener for European triathletes. 2013 Challenge Barcelona will host the official ETU European Half Distance Triathlon Championships. 1,500 Athletes 35% International 10,000 Spectators 1,200 Athletes 20% International 20,000 Spectators* 800 Athletes* 15% International* 5,000 Spectators* 600 Athletes 20% International 3,000 Spectators 1,500 Athletes 38% International 35,000 Spectators * Inaugural Event. Figures are anticipated numbers. * Inaugural Event. Figures are anticipated numbers.
  • 5. MAY ITA MAY TPE JUN DEU CHALLENGE RIMINI CHALLENGE TAIWAN CHALLENGE KRAICHGAU 2013 Challenge Rimini will be an inaugural event and the first Challenge event held in beautiful Italy. An inaugural full and half distance event held in Taiwan’s tropical and sunny East coast. A huge competitor field and 45,000 spectators highlight this incredible race held in the ‘Country of 1,000 Hills’. 1,500 Athletes 25% International 25,000 Spectators 1,500 Athletes 20% International 20,000 Spectators 4,200 Athletes 15% International 45,000 Spectators JUN USA CHALLENGE ATLANTIC CITY Challenge’s first USA event will be held in a historic location within a tank of gas of 70 million people and 144 triathlon clubs. 1,800 Athletes* 20% International* 20,000 Spectators* * Inaugural Event. Figures are anticipated numbers. JUL DEU CHALLENGE ROTH Challenge’s showpiece event. The biggest event each year and voted 2011 and 2012 ‘Race of the Year’ 5,600 Athletes 42% International 220,000 Spectators
  • 6. JUL ESP FEB PHL CHALLENGE VITORIA CHALLENGE PHILIPPINES The inaugural Challenge Vitoria is a full distance race held in the historic Basque region. Triathlon is booming in the Philippines and Challenge Philippines’ venue is the most beautiful & accessible of any race ever staged in that country.. 1,500 Athletes* 30% International* 25,000 Spectators* * Inaugural Event. Figures are anticipated numbers. 1200 Athletes* 35% International* 10,000 Spectators* * Inaugural Event. Figures are anticipated numbers. AUG CAN SEP FRA SEP AUT CHALLENGE PENTICTON CHALLENGE VICHY CHALLENGE WALCHSEE Challenge’s first-ever North American event will bring a new experience to a time-honored long distance triathlon course. Rapidly growing event that in 2013 will host the official ETU European Long Distance Championships One of Europe’s premier half distance races with arguably one of the most picturesque swim starts in all of triathlon. 1,500 Athletes* 20% International* 100,000 Spectators* 1,200 Athletes 25% International 50,000 Spectators 1,200 Athletes 82% International 20,000 Spectators * Inaugural Event. Figures are anticipated numbers.
  • 7. SEP GBR SEP NED CHALLENGE CHALLENGE HENLEY-ON-THAMES ALMERE-AMSTERDAM Within a stone’s throw of London and taking in the best of the historic English countryside 1,200 Athletes 15% International 15,000 Spectators The world’s oldest triathlon outside of Hawaii. Almere’s long history of triathlon includes World Championships 1,500 Athletes 45% International 100,000 Spectators OCT ESP NOV AUS DEC THA CHALLENGE BARCELONA CHALLENGE FORSTER CHALLENGE LAGUNA PHUKET A full distance Challenge event held in Calella, the tourist capital city of la Costa del Maresme. Triathlon return’s to its roots In Australia at the historic Forster course over the half distance. Asia’s longest running and most influential triathlon is Challenge’s first Asian event. 1,500 Athletes 35% International 35,000 Spectators 1,000 Athletes* 20% International* 10,000 Spectators* 2,000 Athletes* 80% International* 15,000 Spectators* * Inaugural Event. Figures are anticipated numbers. * Inaugural Event. Figures are anticipated numbers.
  • 8. Challenge Taiwan THE EVENTS Challenge Taiwan Challenge Taiwan half Junior Challenge Swim 3.8k – Bike 180k – Run 42k Swim 1.9k – Bike 90k – Run 21k both Individual + Team Relay multiple distances for different AG GUIDANCE Taitung government HOST Challenge Taiwan LOCATION Taitung City RACE DAY April 19th, 2014 PARTICIPANTS 1.200 Entries for Sale (est. 35% foreigners) highest number of international Pro athletes SUPPORTERS 10.000 (local + visitors) VOLUNTEERS & STAFF 700
  • 9. SOLID G0 L D D EMOGRAPHICS “Triathlon with its active & committed participants is more valuable than stadiums full of passive spectators.” Triathletes have SOCIAL POWER – they talk about products Triathletes are PASSIONATE about their sport & products Triathletes are Key Influencers – they reach a wide audience ““We have been blown away with the results [of our triathlon sponsorship]: triathletes immediately began interacting with everything including products, services, quotes, and more in thousands of users’ lists. They commented on the things in their lists and connected to people and businesses others within the community.”   Rob Wight, CEO of MyList and formerly Channel Intelligence, a Google company, that helps companies such as Target, Neiman Marcus, and Best Buy reach online customers. Challenge athletes are: high income earners & well educated.   They are as driven and successful in their professional careers as they are in their sporting lives. They are goal oriented and committed to an active and healthy lifestyle. 30% Female ü  Age and Gender Ages represented: 18-80+ Largest age group 34-40 30% Female to 70% Male Top Executive & Senior Managers ü  Occupations Top executives , senior managers & professionals Triathletes are INNOVATORS & EARLY ADAPTERS “A” type personalities ü  Focused and Dedicated Type A personalities. Highly driven and motivated. Total commitment to achieving their goals. 42% Over $150,000 ü  High Annual Income Mean Household Income $181,000 26% under $100,000 32% between $100K - $150K 42% over $150,000 86% College Degrees ü  Education and Status 86% have college or university degrees and are opinion leaders in their active communities. Committed. ü  Average Weekly Training Hours Total average hours is 18-24 7 Miles of swimming 225 Miles of cycling 48 Miles of running
  • 10. Media Marketing & Challenge Family provides global exposure (numbers of 2011) "   1,033,500,000 saw Challenge on television "   45 Million people heard about Challenge on radio "   Over 155 Million people read about Challenge in print media "   est. 800,000 people logged on to live race day coverage With the further development of the Challenge Family Series these media numbers will grow exponentially! All Challenge Family events are supported through a variety of Challenge owned marketing channels, including: " " " "   Challenge Family website & Social Media channels   Challenge Family smartphone app   Challenge Family global TV distribution   Challenge Family magazine Long-distance triathlon is a compelling media sport featuring inspirational human stories and feats of endurance set against changing backgrounds as athletes swim, bike and run around some of the world’s most interesting destinations.
  • 11. Vision Taiwan for GROW ‘SPORTS’ AND ‘LIFE-STYLE’ IN TAIWAN Creating a “festival”-atmosphere, integrating cultures and offering events for the whole family! With a focus on Team Relay, making triathlon accessible for runners, swimmers and bikers and bringing new groups into triathlon by offering Corporate Challenge, VIP Teams, etc. PUT TAIWAN ON THE MAP AS A DESTINATION FOR TRIATHLON Taiwan is easy accessible from key markets: JP, CN, HK, SG, MA, etc. Taiwan offers a great climate, friendly culture, wonderful natural scenery, which makes for a great destination for international athlete. SUPPORT TAIWAN ATHLETES TO BECOME MORE INTERNATIONAL Challenge Family has grown from a community and it is our philosophy to do something for every country we settle in. Triathlon is our business and athletes are our Family, thus we want to offer the local top athletes the opportunity representing Taiwan racing in our biggest events overseas!
  • 12. Event Exposure ‘13 RACE DAY LOCAL 17 News Broadcasts 3 Magazine editorials + advertisements 28 Newspapers articles 40 Online articles FB & Twitter 95.000 People reached on Race Day INTERNATIONAL Television NZ 5 Magazine editorial + advertisements 30+ Online articles TAIPEI PRESS CONFERENCE Prime-time TV news coverage incl. Video Land, CTV, FTV, TTV, ELTA LIVE WEBCAST Through Challenge Family’s global web portal VALUED AT 19 MILLION NTD* * Details see back up
  • 13. Our Sponsorship Approach When it comes to sponsorships we have very few constraints and can shape our sponsorship relationships to meet the specific needs of our sponsor-partners. We will work with you to meet your needs in any of these areas: •  •  •  •  •  •  •  •  Television coverage, packaging and distribution Leveraging Signage Branding Marketing and Advertising activities Integration company clients and employees Hospitality and Entertainment Social media marketing Contact us: info@challenge-taiwan.com Just Ask +886 927 777 330
  • 14. CHALLENGE TAIWAN & CHALLENGE ASIA PASIFIC EXECUTIVE TEAM The Challenge Taiwan & Asia Pacific Executive Team will work closely with Challenge Family partners. The Executive Team will provide support with obtaining high level government funding, sponsorship, branding, operational and commercial advice. The Executive Team possesses significant industry experience and knowledge and will be an invaluable asset to Challenge Family partners. The Team includes: "   Murphy Reinschreiber – Managing Director Asia "   Michael Dhulst – Managing Director Taiwan email: michael@challenge-taiwan.com phone: +886 910 407 420 "   Simon Huang – Event Director Taiwan email: simon@challenge-taiwan.com phone: +886 935 536 402 "   Victoria Murray-Orr – Marketing and Communications "   Chloe Chang – Athlete liason and Race administration emial: chloe@challenge-taiwan.com phone: +886 927 777 330
  • 15. OUR CORE VALUES INNOVATION, UNIQUE EXPERIENCES, AUTHENTIC, CONNECTED TO ATHLETES AND PARTNERS, EXCITEMENT, STRONG BUSINESS, ATHLETE’S JOURNEY, RELATIONSHIPS, 360 COMPETITIVE ADVANTAGE, RETURN ON INVESTMENT, ETHICS AND MORALS, PASSION AND EXCITEMENT, HERITAGE, FOCUS ON PURPOSE AND POTENTIAL, QUALITY LEADERSHIP.
  • 16.
  • 17. TAIWAN as for feedback, I honestly don't have TOO many things to be fixed. what i have been telling people is that to me it was very noticeable that you are like a real, legit triathlete--because there were a lot of small details that, especially in a first-year race, would have been overlooked, but you had them dialed because you were in tune with what we would need. i truly think it makes a difference that you are so actively racing as you thought of so many details that matter to us. - Hillary Biscay   Good day Michael, Patrice here from TTCT. Just a quick note to thank you and your  team for putting up a great race. It was my first Challenge race and I have to say it was a great event. I will most likely be back next year with more members of my team to participate. Safe swim, nice bike course and great run course (honestly a great run course). - Patrice Robustelli   Honestly you put on an amazing race- you should be so proud of yourself. Justin and I absolutely loved our time in Taiwan. You are an amazing man. Thank you so much for taking such good care of Justin and I- you went above and beyond for us both- we really appreciate all that you did for us and I am just so glad I could repay you by getting the win. - Belinda & Justin Granger   Huge thanks to you and the whole challenge Taiwan team. It was a great event to be involved in. The organization was fantastic the expo and event staff were all extremely helpful! And the day itself was awesome a spectacular course with great volunteers and a really cool vibe from all the locals screaming Jiayou I hope I get to come back next year and be a part of it all over again! Thanks again mate, - Todd Skipworth   Thank you again and yes I am sure I will be back in Taitung – I next next year with the new Australian races there are great possibilities and for me I can already see my schedule: CHALLENGE Wanaka - CHALLENGE Batemans Bay - CHALLENGE Taiwan. It works perfectly. - Dylan Mcneice   The race was the most amazing that I have done. People were friendly and cheering and the volunteers were all adorable and helpful. You couldn't find a better venue. Scenic and challenging. i really enjoyed racing it and giving everything I could. All the other organizers have been absolutely wonderful and helpful. Big big congratulations. - Olivier Courret   Thanks for a great race. We came over to see the Challenge brand in operation and to see what all the hype was about. I must say that it was a very positive experience. I hope you will appreciate some constructive feedback as I do like what you, and Felix and co are doing for the sport that is my passion. - Andrew O'Regan   Congratulations for the organization of such an amazing race! it was one of the best races I have ever done! The course, the organization, everything made this race a great race! you did an amazing job putting it together! -  Raynard Picard
  • 18. TAIWAN MEDIA EXPOSURE 2013 19 Mio. NTD TELEVISION TW Int. valued at ca. 9 Million NTD FTV news, VL sports, ETTV news, ELAT sports NZ TV Sound Bytes From The Challenge Taiwan Press Conference NEWSPAPER valued at ca. 3 Million NTD Sound Bytes From The Challenge Taiwan Press Conference By Holly Bennett Published Apr 30, 2013 TW Apple Daily, China Daily, Liberty Times, KengSheng Daily, United Federal Daily, United Daily, Chines Times, etc. MAGAZINES valued at ca. 5 Million NTD TW Int. Lohas Bicycle, Bicycle & Life, Esquire Lumina (jp), Triathlete (us), Triahtlon (nz) ONLINE MEDIA valued at ca. 2 Million NTD This morning’s activities in Taiwan started at SongShan Sport Center where athletes were given the opportunity to swim in the 50-meter pool and run on the outdoor track while media photographed their fine-tuning training sessions. Next everyone gathered for a press conference made especially lively by our entertaining emcee and translator. The athletes in attendance included Dylan McNiece (NZL), Jamie Whyte (NZL), Ben Hammond (AUS), Petr Vabrousek (CZE), Guy Crawford (NZL), Justin Granger (AUS), Georg Potrebitsch (GER), Belinda Granger (AUS), Kate Bevilaqua (AUS) and Jenny Li (TW). Here’s a bit of what they had to say: Crawford and Bevilaqua (on their expectations for their performances): Crawford: If I can keep ahead of Belinda and Kate and Jenny here that would be a pretty good result! There’s some hot competition here, so for me a top five would be great. I’d b really happy with that. Bevilaqua: If I can improve on performances that I’ve done before, that’s always the goal. I can be top three on the podium that would be a great result for me. TW Yahoo, yam, don1don, udn, rti, cna, etc Int. triahtlon.competitor, triathlon europe, trirader, runners world, trijuice, K226, witsup, nztri, triahtlon, first of the bike, home of triathlon, triahtlonmag http://triathlon.competitor.com/2013/04/news/sound-bytes-from-the-challenge-taiwan-press-conference_74832?all
  • 19. TAIWAN TV COVERAGE: DETAILS TV Title Date FTV News VL Sports VL Sports VL Sports VL Sports FTV News ETTV News ETTV News ELAT Sports ELAT Sports VL Sports VL Sports ELAT Sports ELAT Sports ELAT Sports VL Sports VL Sports Taiwan athletes are excited about Challenge European triathlon brand come to Taitung in May 4 European triathlon brand come to Taitung in May 4 European triathlon brand come to Taitung in May 4 European triathlon brand come to Taitung in May 4 International triathlon event come to Taitung Pretty lady joins triathlon Pretty lady joins triathlon Famous triathlon event come to Taitung Famous triathlon event come to Taitung Challenge Taiwan started in the mourning Taitung people are enthusiastic, athletes are impressed famous triathlon event come to Taitung famous triathlon event come to Taitung famous triathlon event come to Taitung Challenge Taiwan started in the mourning Challenge Taiwan started in the mourning Dec. 17 Dec. 17 Dec. 17 Dec. 17 Dec. 17 May 4 May 4 May 4 May 4 May 4 May 4 May 4 May 5 May 5 May 5 May 5 May 5 Time/Program 2030 Sports News 2155 Sports News 2520 Sports News(R) 0700 Sports News(R) 1230 Sports News(R) 1300 News 1300 News 1500 News 2100 Sports News Sports News 2100 Sports News 2100 Sports News 0400 Sports News Sports News Sports News 0200 Sports News(R) 1100 Sports News(R) Duration (sec.) 24 89 89 89 89 96 19 81 199 199 123 103 199 199 199 122 122 TOTAL DETAIL Ad Value (NTD$) 112,080 415,630 415,630 415,630 415,630 448,320 88,730 378,270 929,330 929,330 574,410 481,010 929,330 929,330 929,330 569,740 569,740 9,531,470
  • 20. DETAIL PRINT COVERAGE: DETAILS (1/2) TAIWAN Date Newspaper Dec. 18 Dec. 18 Apr 30 Apr 30 May 1 May 1 May 1 May 3 May 3 May 3 May 3 May 4 May 4 May 4 May 5 May 5 United Daily News The Liberty Times Keng Sheng Daily News Youth Daily News China Daily News The Liberty Times United Federal Daily News Keng Sheng Daily News Youth Daily News United Federal Daily News United Federal Daily News The Liberty Times United Daily News United Daily News China Times The Liberty Times Pic Title European Triathlon event starts on next May Y New triathlon event in Taitung Y Triathlon event start on May 4   Triathlon event start in Taitung on Saturday Y The first European 226 triathlon in Taiwan Y Shao Yu Li will try her best for Campion Y Triathlon event start on May 4 Y Taitung is Challenge Family’s best choice Y International triathlon event start tomorrow Y 15 young athletes will depute in Junior Challenge   Taitung is Challenge Family’s best choice Y Cancer fighters joined Challenge Taiwan Y Cancer fighters joined Challenge Taiwan Y The best female triathlon athlete in Taiwan Y Triathlon event with the highest prize Y McNiece won 2 titles in a row size(%) 2.98% 6.95% 18.98% 3.02% 6.35% 4.80% 10.33% 40.08% 7.23% 6.95% 14.40% 7.67% 23.08% 16.90% 10.07% 15.00% Ad Value (NTD$) 38,440 89,649 90,181 14,349 30,171 61,916 49,082 190,435 34,352 33,022 68,420 98,937 109,661 80,298 47,846 193,488
  • 21. DETAIL PRINT COVERAGE: DETAILS (2/2) TAIWAN Date Newspaper May 5 May 5 May 5 May 5 May 5 May 5 May 5 May 5 May 5 May 5 May 5 May 6 May 6 May 6 The Liberty Times The Liberty Times Keng Sheng Daily News Keng Sheng Daily News Youth Daily News United Daily News Apple Daily Apple Daily Apple Daily Apple Daily Apple Daily Keng Sheng Daily News Keng Sheng Daily News United Daily News Bicycle Lohas Bicycle Life Esquire Mandarin Air Pic Y Y   Y Y Y Y Y Y   Y Y Y Y Title size(%) Triathlon family 15 young athletes will depute in Junior Challenge Shiao Yu Li won the 4th prize in pro group Triathlon event starts on east coast Triathlon in Taitung- Result 4 Gold medals winner won the Champion in Relay Triathlon family 9-year old kid won the junior challenge 4 Gold medals winner won the Champion in Relay The only iron distance stage of Challenge Family in Asia Cancer fighters finished the Challenge Triathlon Event Award Cancer fighter won the 3rd Love to be a triathlon athlete Challenge Taiwan Challenge Taiwan Interview: Michael Dhulst Challenge Taiwan 5.45% 11.93% 3.69% 40.57% 8.94% 10.95% 3.57% 3.57% 4.71% 3.33% 56.69% 47.36% 7.21% 9.93%         TOTAL Ad Value (NTD$) 70,301 153,887 17,533 192,763 42,477 52,027 66,259 66,259 87,418 61,805 1,052,166 225,024 34,257 47,181 100,000 100,000 100,000 50,000 3,749,604
  • 22. TAIWAN WEB COVERAGE: DETAILS Media Date Title Yahoo news newsbcc yam Yahoo News don1don Yahoo news yam Central Daily Yahoo Sports Yahoo Sports yam yam Ltd Sports   Yahoo News Yahoo Sports 0429 0430 0430 0501 0502 0502 0502 0502 0503 0503 0503 0503 0503 0504 0504 0504 Challenge Taiwan on May 4 Shao Yu Li’s first full distance event in Taiwan Shao Yu Li’s first full distance event in Taiwan Shao Yu Li will try her best for Campion 0504 Challenge Taiwan in Taitung Taitung is Challenge Family’s first choice 15 young athletes will depute in Junior Challenge Taitung is Challenge Family’s first choice Challenge Taiwan start in flowing lake Challenge Taiwan in Taitung The most high-competitive triathlon in Taitung Cancer fighters fight for Challenge 775 athletes joint Challenge Taiwan Challenge Taiwan-Governor Huang invites athletes come back next year 775 athletes joint Challenge Taiwan Challenge Taiwan starts DETAIL (1/2) Ad Value (NTD $) 30,000 30,000 30,000 30,000 30,000 30,000 30,000 30,000 30,000 30,000 30,000 30,000 30,000 30,000 30,000 30,000
  • 23. WEB COVERAGE: DETAILS TAIWAN Media Date Title yam CNA RTI The Liberty Times udn LtsSports Yahoo News Yahoo News Yahoo News Yahoo News Yahoo News yam China Times The Liberty Times The Liberty Times Apple Daily Apple Daily don1don cnyes 0504 0504 0504 0504 0504 0504 0505 0505 0505 0505 0505 0505 0505 0505 0505 0505 0505 0508 0512 Shao Yu Li won the 4th Challenge Taiwan start on May 4 Race on the east coast Cancer fighters joint Challenge Taiwan Race on the east coast Challenge Taiwan - Shao Yu Li won the 4th 50 young athletes join the Junior Challenge Foreign athletes love Taitung Triathlon event with highest prize money start in Taitung McNiece wins 2 titles in a row Triathlon Family Shao Yu Li Keep Walking Foreign athletes love Taitung 15 young athletes joint the Junior Challenge Triathlon Family Cancer fighters finish the Challenge The only iron distance stage of Challenge Family in Asia Challenge Taiwan in Taitung Interview: Michael Dhulst DETAIL (2/2) Ad Value (NTD $) 30,000 30,000 30,000 30,000 30,000 30,000 30,000 30,000 30,000 30,000 30,000 30,000 30,000 30,000 30,000 30,000 30,000 30,000 30,000 TOTAL 1,050,000
  • 24. TAIWAN Media triathlete europe triathlon.competitor.com triathlete europe triathlon.competitor.com triathlon.competitor.com triathlon.competitor.com triathlon.competitor.com triathlon.competitor.com triathlon.competitor.com triathlete europe Voxy runner's world Triradar triathlon.competitor.com Date 0430 0430 0501 0501 0502 0503 0503 0503 0504 0504 0505 0506 0506 0509 OTHER INTERNATIONALS DETAIL Title Georg Potrebitsch Zweiter bei der Challenge Taiwan2013 A Day In Taipei, Taiwan Challenge Taiwan Pre-Race Pro Quotes Challenge Taiwan Run Course Ben Hammond’s Victory Dream Challenge Taiwan Bike Course A Chat With Challenge Taiwan’s Managing Director Michael Dhulst Sound Bytes From The Challenge Taiwan Press Conference McNiece And Granger Claim Magnificent Victories In Taiwan McNeice and Granger claim inaugural titles at Challenge Taiwan McNeice and Granger claim titles at Challenge Taiwan Georg Potrebitsch Zweiter bei der Challenge Taiwan2013 Challenge Taiwan Victory for McNeice and Granger The Baker’s Dozen At Challenge Taiwan TOTAL VALUE OF THE 2013 CHALLENGE TAIWAN MEDIA EXPORSURE: 19 Million NTD